Alexa Internet (discontinued) vs. Optimal

I recommend Alexa for small businesses where you don't need much customization. Otherwise, I think big companies should implement their own tools.

Incentivized

The tools are great for user researchers who have a solid foundation with IA research methods, or are willing to learn them while using the tools. However they don't magically create valid IA studies; someone with no IA research experience may struggle to use the tools and/or run studies resulting in poor quality data.

• It is easy to navigate through Amazon Developer
• Even for a non coder, it is very thorough and easy to go through setting up steps
• Testing for Alexa is also awesome since you can use simulated websites for it instead of buying the actual device

Incentivized

• Optimal Workshop's UI and UX are impeccable. It's incredibly easy to use and set up tests even for novices.
• Optimal Workshop's test type offerings are fantastic. They have almost anything you could need within the platform.
• Optimal Workshop's payment options are incredibly reasonable and useful whether you're doing very few tests or a lot of tests.

Incentivized

• Metrics aren't as accurate as Google Analytics
• Would like a more detailed drill down of site visitor geography
• Site keyword functionality not as robust as SimilarWeb

Incentivized

• The recruitment panelists are not professional, nor do they take the tasks seriously. You are going to get a lot of bad data.
• They are HQ'd outside the US and must have a small team because the customer service is the absolute WORST I've experienced in their industry.
• They pride themselves on documentation, but when they fail to document something they blame the customer for the mistake.
• There are way too many limitations with the tool after you launch, limited integrations, and poor survey questionnaire options. The tool itself is far too basic for most sites, especially B2B.

I would rate Optimal Workshop's overall usability 9 out of 10 due to several key factors. Firstly, the platform has a user-friendly interface makes navigation straightforward, even for first-time users. The tools and features are well-organized, ensuring users can quickly find what they need without unnecessary complexity. Secondly, the platform is highly intuitive, meaning users can easily understand how to perform tasks without extensive guidance. This is supported by clear and concise instructions throughout the application, reducing the learning curve significantly.

Additionally, the learnability of Optimal Workshop is exceptional. New users can become proficient in a short amount of time, thanks to its well-thought-out design and helpful onboarding materials. Even more advanced features are presented in a way that feels approachable and manageable. Finally, the platform supports a seamless workflow, allowing users to focus on their research or tasks rather than struggling with the software. These qualities collectively make Optimal Workshop a reliable and efficient tool for many projects, justifying its high usability rating.

Incentivized

It is easy and user-friendly.

Incentivized

We’ve never had to use much of their support services since the platform is very easy to use, we have however needed to transfer ownership between team members due to people leaving or other circumstances. Under those situations, the support offered to us has been been very quick and efficient and we never had to nudge them much to get the job done.

Incentivized

We used to use Compete until it changed what it does entirely. Alexa was the best option after we did research. It is more granular in the numbers it provides too, which is good for what we do.

Incentivized

Optimal Workshop was the best tool that provided just what we needed and not anything more. The price point was also perfect for us as it provided room to try it out and then jump into a bigger package

Incentivized

• Page analytics helps to engage more traffic.
• Conversion to adaptation ratio helps to identify potential traffic.
• Daily targeted user helps to analyze regular customers.
• Long term visitors helps to analyze the time spent on our website.

Incentivized

• Optimal Workshop has provided a very low-risk, quick testing ground for navigation menus. So while the full impact cannot be determined, we are happy we are using Optimal Workshop, and are gaining benefits from it.

Incentivized