Alexa Internet (discontinued) vs. Smartlook

Overview
ProductRatingMost Used ByProduct SummaryStarting Price
Alexa Internet (discontinued)
Score 7.9 out of 10
N/A
Alexa.com or Alexa Internet was a web analytics toolkit built around traffic metrics to drive competitive intelligence and strategic insight. A subsidiary of Amazon, Alexa.com has been shut down and is no longer available, since May 2022.N/A
Smartlook
Score 8.2 out of 10
Mid-Size Companies (51-1,000 employees)
Smartlook is an analytics solution tool for websites, iOS/Android apps, and various app frameworks, that answers the "whys" behind users' actions. It helps users understand precisely how customers interact with website and app — watch recordings, create heatmaps, use automatic tracked events, and build conversion funnels. Data is seen on one central dashboard, which enables sharing and collaborating with colleagues. This is to support clear, data-driven decision-making for product managers,…
$55
per month 5000 sessions
Pricing
Alexa Internet (discontinued)Smartlook
Editions & Modules
No answers on this topic
Pro
$55
per month 5000 sessions
Free
Free forever
per month 3000 sessions
Enterprise
Custom pricing
Offerings
Pricing Offerings
Alexa Internet (discontinued)Smartlook
Free Trial
NoYes
Free/Freemium Version
NoYes
Premium Consulting/Integration Services
NoNo
Entry-level Setup FeeNo setup feeOptional
Additional DetailsAll Smartlook packages support both web and mobile app platforms.
More Pricing Information
Community Pulse
Alexa Internet (discontinued)Smartlook
Considered Both Products
Alexa Internet (discontinued)
Chose Alexa Internet (discontinued)
I've used Alexa instead because I trust them to be available if I need support.
Chose Alexa Internet (discontinued)
We used to use Compete until it changed what it does entirely. Alexa was the best option after we did research. It is more granular in the numbers it provides too, which is good for what we do.
Chose Alexa Internet (discontinued)
Alexa is the first type in its product category that I have used.
Chose Alexa Internet (discontinued)
If you want to focus only on your own web analytics, then Google Analytics is the way to go as no product will give you more accurate data. However, what Google Analytics cannot do is the competitive analysis functionality, which is where a product like Alexa comes in. It's …
Smartlook
Chose Smartlook
I like it more in different aspects such as pricing, capabilities, UI, etc. When it comes to the pricing, I have been using it for many years, and always was easy to use and to see what was happening with conversions. It's the most undervaluable tool these days. When I was …
Chose Smartlook
FullStory is more complex, detailed, better-looking and way more expensive. Therefore I think it makes sense to start with Smartlook at least. FullStory also has yearly plans which is really annoying. Hotjar doesn't have browser error logging which is a huge disadvantage for …
Chose Smartlook
Smartlook is the better overall value of all the solutions we've tried. Hotjar was overpriced, Lucky Orange seems more like an experimental project than a full-fledged product and Mouselflow seems to have some problems dealing with some types of browsers that we did not …
Chose Smartlook
For me personally, I use Smartlook more for the debugging side of things, so I wish it had more debugging/error reporting features.
Chose Smartlook
Like I mentioned, Smartlook is younger than FullStory and it seems like they're trying to improve. The dashboards are lacking. I wish I had more control over what I see there instead of the standard. We use the API to determine customer name and company and I'd like to see some …
Chose Smartlook
We use both intensively in our agency. Google Analytics is our first go-to analytics suite, but we often combine it with Smartlook to prove or disprove our hypotheses. Both our web design and marketing projects benefit greatly from this synergy. Google Analytics offers better …
Chose Smartlook
For me, Smartlook gathers everything a product designer or even a product manager needs. We have everything gathered in a single platform, and it's very powerful we can analyze everything we need. It's the only product where recordings are as well done. The UX/UI of the …
Chose Smartlook
Smartlook has all the features of the other products I have tried but was both simpler to use and cheaper.
Chose Smartlook
Smartlook seems smoother than Hotjar and it also offers more customizable options such as events and funnels.
Chose Smartlook
Compared to Hotjar, the first, and most important criteria for us is the performance impact on our customers. We've always had problems with Hotjar's rather resource-intensive script, which causes a noticeable degradation even on medium to high-performance client devices. In …
Chose Smartlook
Smartlook is better in tracking events, building advanced funnels, and filtering out the sessions than Hotjar. It's definitely cheaper and more user-friendly than Fullstory.
Chose Smartlook
Smartlook is far more cost-effective and simple to use for agencies with multiple clients than Hotjar, which targets the user companies more directly.
Chose Smartlook
So much simpler to the user and way more effective. The pricing for our requirement was also much better.
Chose Smartlook
The thing about Hotjar is they became too big too fast. They forgot what their product was all about and then started to charge an exorbitant amount for what is a glorified heat map. Smartlook has taken into account new features but always kept the essence of what they're …
Chose Smartlook
At my old company, we debated using FullStory, but I believe Smartlook was the better option financially.
Chose Smartlook
100% better. Microsoft had no support at all. They directed you to a forum where other users "could" assist, but there was no assistance.
Chose Smartlook
In terms of analytics, we are still using other products, which are more suited to our needs and more complex. In terms of user behavior and session recording, this is by far the best tool there is!
Best Alternatives
Alexa Internet (discontinued)Smartlook
Small Businesses
StatCounter
StatCounter
Score 9.0 out of 10
Lucky Orange
Lucky Orange
Score 3.2 out of 10
Medium-sized Companies
Siteimprove
Siteimprove
Score 10.0 out of 10
Siteimprove
Siteimprove
Score 10.0 out of 10
Enterprises
Optimal
Optimal
Score 9.0 out of 10
Contentsquare
Contentsquare
Score 7.1 out of 10
All AlternativesView all alternativesView all alternatives
User Ratings
Alexa Internet (discontinued)Smartlook
Likelihood to Recommend
8.0
(0 ratings)
9.0
(0 ratings)
Likelihood to Renew
9.0
(0 ratings)
8.9
(0 ratings)
Usability
-
(0 ratings)
10.0
(0 ratings)
Availability
-
(0 ratings)
9.1
(0 ratings)
Performance
-
(0 ratings)
8.2
(0 ratings)
Support Rating
9.0
(0 ratings)
10.0
(0 ratings)
Implementation Rating
-
(0 ratings)
7.3
(0 ratings)
Configurability
-
(0 ratings)
8.2
(0 ratings)
Ease of integration
-
(0 ratings)
9.1
(0 ratings)
Product Scalability
-
(0 ratings)
8.2
(0 ratings)
Vendor post-sale
-
(0 ratings)
9.1
(0 ratings)
Vendor pre-sale
-
(0 ratings)
9.1
(0 ratings)
User Testimonials
Alexa Internet (discontinued)Smartlook
Likelihood to Recommend
I recommend Alexa for small businesses where you don't need much customization. Otherwise, I think big companies should implement their own tools.
Read full review
Smartlook is best for screen recordings. Especially when you are running MVPs. However, its pricing is very high. If your daily visitors are too much then either you will have to lose many of your recordings or you will have to pay too much money.
Read full review
Pros
  • It is easy to navigate through Amazon Developer
  • Even for a non coder, it is very thorough and easy to go through setting up steps
  • Testing for Alexa is also awesome since you can use simulated websites for it instead of buying the actual device
Read full review
  • Funnels are both easy to configure yet comprehensive enough to detect complicated customer journeys.
  • Real-time recording provides exceptional insights to our design & engineering teams.
  • Session recording is surprisingly lightweight and seems to cause no substantial performance degradation for our customers.
Read full review
Cons
  • Metrics aren't as accurate as Google Analytics
  • Would like a more detailed drill down of site visitor geography
  • Site keyword functionality not as robust as SimilarWeb
Read full review
  • Events -- but I think this is something that we could improve ourselves in our system.
  • Create some suggestions for funnels and heatmaps.
  • Give general insights for a certain period of time, e.g. from Oct. 7th to 12th, 75 users left the checkout step and 60% of them left due to a payment issue. IDK just bringing some ideas!
  • Send an e-mail with main insights.
Read full review
Likelihood to Renew
No answers on this topic
As my ratings show, I have been absolutely delighted with Smartlook in terms of usability, cost, support, and its benefit to our organization. I have given it such high ratings because I think it has really benefitted our organization and I think it could do the same for other companies too.
Read full review
Usability
No answers on this topic
Smartlook is very intuitive and simple for an average programmer (I don't know if it will be as simple for a normal user). We have never had to resort to looking for information on the web or ask for help for something we didn't understand or didn't work as expected.
Read full review
Support Rating
It is easy and user-friendly.
Read full review
I am always very happy when a company offers the option to use online chat, as I do not like to call customer support and writing an email is just too slow and cumbersome. I did not even expect a reply right away, yet it took the customer support team less than a minute to respond to my problem.
Read full review
Alternatives Considered
We used to use Compete until it changed what it does entirely. Alexa was the best option after we did research. It is more granular in the numbers it provides too, which is good for what we do.
Read full review
Like I mentioned, Smartlook is younger than FullStory and it seems like they're trying to improve. The dashboards are lacking. I wish I had more control over what I see there instead of the standard. We use the API to determine customer name and company and I'd like to see some custom dashboards.
Read full review
Return on Investment
  • Page analytics helps to engage more traffic.
  • Conversion to adaptation ratio helps to identify potential traffic.
  • Daily targeted user helps to analyze regular customers.
  • Long term visitors helps to analyze the time spent on our website.
Read full review
  • We have increased the conversion rate from the beginning till now with 120%.
  • We redesigned our landing pages and decreased the bounce rate by 41%.
  • We rethinked and redesigned our menu structure and internal site linking to increase the time users spent on our site based on the data we got from Smartlook analysis.
Read full review
ScreenShots

Smartlook Screenshots

Screenshot of HeatmapsScreenshot of RecordingsScreenshot of DashboardsScreenshot of EventsScreenshot of FunnelsScreenshot of Analytics for websites & mobile apps