Alida CXM (formerly Vision Critical) is designed to enable users to listen to direct & indirect sources of customer feedback, perform automated actions on collected feedback and have complete visibility into key customer experience metrics so users can create exemplary customer experiences day after day. Alida CXM offers a holistic customer experience platform that brings in both operational and experiential data, integrates this data with the tools to collect, understand and action customer…
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QuestionPro
Score 10.0 out of 10
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QuestionPro is a insights and experience management platform, designed to help organizations of all sizes, from small businesses and academic institutions to large corporations, collect and analyze data to make better decisions. The platform provides an integrated ecosystem of tools for conducting everything from simple polls to complex, multi-stage research studies, supporting both quantitative and qualitative analysis. Core platforms and use…
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Alida CXM
QuestionPro
Editions & Modules
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Essentials
$0
Free for life per user
Team Edition
$83
per month per user
Advanced
$99
per month per user
Research Edition
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Alida CXM
QuestionPro
Free Trial
No
Yes
Free/Freemium Version
No
Yes
Premium Consulting/Integration Services
No
No
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No setup fee
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Community Pulse
Alida CXM
QuestionPro
Features
Alida CXM
QuestionPro
Survey Format & Appearance
Comparison of Survey Format & Appearance features of Product A and Product B
Alida CXM
-
Ratings
QuestionPro
9.7
Ratings
20% above category average
Survey templates
00 Ratings
10.00 Ratings
Themes
00 Ratings
9.00 Ratings
Custom logo/branding
00 Ratings
10.00 Ratings
Survey Content
Comparison of Survey Content features of Product A and Product B
Alida CXM
-
Ratings
QuestionPro
9.7
Ratings
13% above category average
Changes to live survey
00 Ratings
10.00 Ratings
Question design help
00 Ratings
9.00 Ratings
Multiple question types
00 Ratings
10.00 Ratings
Survey Logic
Comparison of Survey Logic features of Product A and Product B
Alida CXM
-
Ratings
QuestionPro
10.0
Ratings
19% above category average
Survey logic flexibility
00 Ratings
10.00 Ratings
Survey Reporting & Analytics
Comparison of Survey Reporting & Analytics features of Product A and Product B
Alida CXM
-
Ratings
QuestionPro
9.4
Ratings
14% above category average
Response tracking
00 Ratings
10.00 Ratings
Data export
00 Ratings
10.00 Ratings
Standard reports
00 Ratings
8.00 Ratings
Custom reports
00 Ratings
10.00 Ratings
Analytics
00 Ratings
9.00 Ratings
Survey Administration & Security
Comparison of Survey Administration & Security features of Product A and Product B
Alida CXM
-
Ratings
QuestionPro
10.0
Ratings
14% above category average
Access controls
00 Ratings
10.00 Ratings
Compliance
00 Ratings
10.00 Ratings
Survey Distribution
Comparison of Survey Distribution features of Product A and Product B
If you need a robust back end statistical program, this is not for you. If you are looking for a slick, interactive media survey tool it deserves a strong look.
I would recommend it for VERY simple projects. For anything that requires extensive programming, it's probably better to have a professional survey programmer develop the code rather than the research manager or director. Otherwise, it's an easy to use and intuitive program. It's also a good option if pricing is a concern.
Some things on Vision Critical allow for customization, but other pieces seem cumbersome. Based soley on the survey piece of this software, I would rate it better than most basic online survey tools (surveyMonkey or Zoomerang), but not as customizable as some of the more advanced solutions (like Qualitrics)
The tool in Vision Critical that allows you to see survey data and reports is unwieldy and complicated to use.
I would like the unique key generated for the respondents to be random and not follow a sequential number. We have bypassed this, but it needs additional effort and time.
There is an option for the "finish page" which is a report that summarises the survey that has just been completed for the respondent has been in "beta" for a long time!
Some of the advanced report options are only available online and would be useful to be able to download in different formats as are the more standard/simple filtered reports.
It's a fine product, but it's also a very competitive field, so it wouldn't take much to knock QuestionPro from top tier status. I would like to see more functionality in all programs, so whichever program does that first is likely to get my money in the next round of budgeting.
I think there is a ton of room to improve, in things as simple as aesthetics and other areas of logical flow when it comes to creating and then launching a survey, as well as providing descriptors for what each field is referencing. For instance, there are like 5 date fields to be filled out, but no button near them that says "this date will determine _________" and I am not about to go back into the training module, which was confusing enough to FIND, let alone work through to find just ONE answer.
QuestionPro is very easy to use. There are lots of question types and drag and drop functionality. There are lots of ways that make the platform easy to use
Absolutely fantastic support team. Willing to help you online through vast collection of how-to guides and resources, online via chatbox, or over the phone. Even though we were in different time zones, they were always available. Very helpful and knowledgeable
They offer email, chat, and phone support. I have used the chat support several times. Response time was fast, but the rep did not always have the answer. Inquiries are answered quickly and thoroughly.
As described earlier in the review, I believe Vision Critical provides a fantastic survey tool. However, I think that some other tools are just as good for simply programming and deploying surveys. The thing that makes Vision Critical stand above the rest is the opportunity it provides for you to easily engage with the same customers on an ongoing basis and tie their responses together over time. I love that we can manage our insight community's home page, emails to panelists, surveys, reports, and much more all from the same tool.
QuestionPro greatly exceeds Google and Microsoft in analytics and data presentation. The ability to filter responses and automatically update statistical evaluation is unrivaled, as the other software primarily export data as CSV or Excel files. Google and QuestionPro are both easier to navigate than OneDrive’s Forms features. QuestionPro’s visual appeal falls short of Google, but it remains comparable with OneDrive.
Since we're a major research university, we don't really look at ROI as comanpanies do. However, when we switched from using Qualtrics, our five year contract with QuestionPro saved us over $900,000.
The only negative impact was that it takes time and effort to move to any new tool.