Alida CXM vs. SnapSurveys

If you need a robust back end statistical program, this is not for you. If you are looking for a slick, interactive media survey tool it deserves a strong look.

We would recommend this product to others and it really does fit the needs of the virtual world and still meets the needs of those that need to complete paper. It really is a happy middle place as it works either way. Again, the interface is user-friendly and the ability to do surveys offline is great.

Incentivized

• The ability to cross-tab and filter in dynamic report is pretty flawless.
• Additionally, the various export formats in the report module are each useful in their own way.
• Their client relations is really nice, they are always quick to respond to issues or additional help needed.
• They do a great job on their end of finding panelists when we need additional people for a survey.

• Snap has wonderful vast functionality. I love showing off it's latest new features!
• As well as online surveys, you can produce mobile, paper and kiosk versions with Snap.
• You can run surveys in multiple languages (including double-byte such as Japanese and Chinese) and analyze all the results together.
• Smart reporting is definitely worth checking out if you have multiple tailored reports to produce over time.
• Their support people are extremely professional and knowledgeable.
• Their worksheets (available on their website) are invaluable and very well written.
• Their Research Department, staffed by guru users of the software, can provide additional resource for a fee.

• Some things on Vision Critical allow for customization, but other pieces seem cumbersome. Based soley on the survey piece of this software, I would rate it better than most basic online survey tools (surveyMonkey or Zoomerang), but not as customizable as some of the more advanced solutions (like Qualitrics)
• The tool in Vision Critical that allows you to see survey data and reports is unwieldy and complicated to use.

• Difficulty of use: Since the software has such sophistication, using all the features requires a very detailed understanding which takes a lot of time and effort.
• Tiering of features: The licensing model is a bit unclear and not the easiest to understand.

There are better options out there. The only motivating factor to use this product is the lower cost and the value received from using it.

Though there are many aspects of the product I enjoy and are very useful, it needs to be updated a bit. When using the software you can see that a lot of time was spent on the backend of things, such as the included questions. However, you can see that the way in which it is put together and how it looks did not receive as much attention. I really would enjoy something that is more aesthetically pleasing and not something that looks like it predates 1999

I think there is a ton of room to improve, in things as simple as aesthetics and other areas of logical flow when it comes to creating and then launching a survey, as well as providing descriptors for what each field is referencing. For instance, there are like 5 date fields to be filled out, but no button near them that says "this date will determine _________" and I am not about to go back into the training module, which was confusing enough to FIND, let alone work through to find just ONE answer.

I think as an organization there is always room to grow, however, this application has really helped us with our dilemma with offline, online, and paper surveys. We are able to make our surveys fun and engaging and the interface for the person creating the survey is user-friendly. Customer service is very helpful if you need additional support.

Incentivized

Absolutely fantastic support team. Willing to help you online through vast collection of how-to guides and resources, online via chatbox, or over the phone. Even though we were in different time zones, they were always available. Very helpful and knowledgeable

As described earlier in the review, I believe Vision Critical provides a fantastic survey tool. However, I think that some other tools are just as good for simply programming and deploying surveys. The thing that makes Vision Critical stand above the rest is the opportunity it provides for you to easily engage with the same customers on an ongoing basis and tie their responses together over time. I love that we can manage our insight community's home page, emails to panelists, surveys, reports, and much more all from the same tool.

Since I have invested so much time in this program and have been using SNAP Surveys since around 1990, I honestly have not focused that much on other competing software programs. The little bit that I have seen is that some popular web-survey programs (like Survey Monkey) may have nice looking front end features but limited analysis capabilities and SPSS has strong analysis capabilities but is not a strong questionnaire designer.

• Particularly with the panel we have been able to save costs on purchasing sample
• With the panel we can quickly field questions for short notice requests

• Information gathered from surveys could be measured by key figures.
• Increased employee efficiency, and help with better customer service.
• Each department could review the finding and put them to use.

Incentivized