Altcraft Platform vs. SAP Emarsys

Overview
ProductRatingMost Used ByProduct SummaryStarting Price
Altcraft Platform
Score 0.0 out of 10
N/A
Altcraft Platform is an omnichannel Marketing Platform distributed as a private cloud or on-premise software. - On-premise deployment allows to customize the software to fit exact business needs. - Cloud offers an account with tariffs based on the number of customer profiles. The platform is designed for marketing and sales teams looking to reduce communication costs, improve customer acquisition profitability, increase conversion rates, and enhance audience…
$291
per month per account
SAP Emarsys
Score 4.9 out of 10
N/A
Emarsys is a customer engagement platform that allows users to automate personalized campaigns across channels, based on each individual consumer’s behavior. The suite's capabilities include marketing automation, email marketing, customer engagement, customer intelligence and predictive recommendations. Emarsys is now part of SAP, since the December 2020 acquisition.N/A
Pricing
Altcraft PlatformSAP Emarsys
Editions & Modules
No answers on this topic
No answers on this topic
Offerings
Pricing Offerings
Altcraft PlatformSAP Emarsys
Free Trial
NoNo
Free/Freemium Version
NoNo
Premium Consulting/Integration Services
NoYes
Entry-level Setup FeeOptionalRequired
Additional Details
More Pricing Information
Community Pulse
Altcraft PlatformSAP Emarsys
Features
Altcraft PlatformSAP Emarsys
Email & Online Marketing
Comparison of Email & Online Marketing features of Product A and Product B
Altcraft Platform
-
Ratings
SAP Emarsys
6.5
8 Ratings
16% below category average
WYSIWYG email editor00 Ratings7.36 Ratings
Dynamic content00 Ratings8.06 Ratings
Ability to test dynamic content00 Ratings4.07 Ratings
Landing pages00 Ratings8.03 Ratings
A/B testing00 Ratings7.07 Ratings
Mobile optimization00 Ratings6.07 Ratings
Email deliverability reporting00 Ratings6.48 Ratings
List management00 Ratings4.48 Ratings
Triggered drip sequences00 Ratings7.75 Ratings
Lead Management
Comparison of Lead Management features of Product A and Product B
Altcraft Platform
-
Ratings
SAP Emarsys
6.5
5 Ratings
18% below category average
Lead nurturing automation00 Ratings6.05 Ratings
Lead scoring and grading00 Ratings7.04 Ratings
Reporting & Analytics
Comparison of Reporting & Analytics features of Product A and Product B
Altcraft Platform
-
Ratings
SAP Emarsys
6.9
8 Ratings
6% below category average
Dashboards00 Ratings7.68 Ratings
Standard reports00 Ratings7.08 Ratings
Custom reports00 Ratings6.07 Ratings
Platform & Infrastructure
Comparison of Platform & Infrastructure features of Product A and Product B
Altcraft Platform
-
Ratings
SAP Emarsys
7.0
7 Ratings
6% below category average
API00 Ratings6.97 Ratings
Role-based workflow & approvals00 Ratings6.04 Ratings
Customizability00 Ratings5.97 Ratings
Integration with Salesforce.com00 Ratings7.04 Ratings
Integration with Microsoft Dynamics CRM00 Ratings9.02 Ratings
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User Ratings
Altcraft PlatformSAP Emarsys
Likelihood to Recommend
-
(0 ratings)
7.6
(10 ratings)
Likelihood to Renew
-
(0 ratings)
9.9
(2 ratings)
Ease of integration
-
(0 ratings)
5.0
(1 ratings)
User Testimonials
Altcraft PlatformSAP Emarsys
Likelihood to Recommend
Altcraft
No answers on this topic
SAP
Emarsys is well suited for any company with an established list of contacts and an interest in email marketing. It's easy to manage, scalable, and has plenty of customization features to make your emails your own. If you're ever stuck, the responsive customer service team will help you out. I recommend Emarsys for medium to large size companies.
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Pros
Altcraft
No answers on this topic
SAP
  • It has the ability to reach maximum market chains.
  • It helps to keep our customer’s data confidential in any means.
  • It encourages one-to-one customer engagement which has helped us developing more trust in our customers.
  • It is targeting the required and interested audience for the organization.
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Cons
Altcraft
No answers on this topic
SAP
  • The email and content builder is significantly worse than other email marketing platforms I've used
  • Emails campaigns cannot be used in more than one automation flow
  • Amount of emails collected and being sent for smart insight are inaccurate
  • I've rarely completed a task without some type of user interface error
  • Customer service mostly directs you to help center on website
  • You have to pay extra for training
  • You have to pay extra for reporting in which the system cannot provide
  • Lengthy contract with a high price tag
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Likelihood to Renew
Altcraft
No answers on this topic
SAP
We have no intention of changing Emarsys
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Alternatives Considered
Altcraft
No answers on this topic
SAP
Emarsys is the email specialist service giver for our whole association. We use it to send custom and mass messages to our clients across three distinct business divisions. Email advertising is one of our greatest income driving channels due to focusing on limitations from deals regions. We can arrive at our clients through email with pertinent data and advancements, all driving income for the business. I have not used any other product marketing automation services.
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Return on Investment
Altcraft
No answers on this topic
SAP
  • From proficient and fast information assortment and converging to changing crude data into significant experiences, Emarsys gives you an answer that allows you to associate with your clients at an extremely close to home level and utilize that to additionally develop your business.
  • Reliable and giving cost effective services.
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ScreenShots

Altcraft Platform Screenshots

Screenshot of a customer profile, demonstrating unified touchpoints: subscription to resources, newsletters, actions in emails, participation in scenarios, active promo codes — in a single profile.Screenshot of the channel report that provides data on all events that are tracked in campaigns: sends, deliveries, opens, clicks, etc.Screenshot of an example of Altcraft's detailed analyticsScreenshot of an overview of how campaigns are used for sending messages to the customersScreenshot of profiles import and data updateScreenshot of an example of scenarios, which are sequences of actions used for marketing workflow automation