TrustRadius: an HG Insights company

What is Altcraft Platform?

Altcraft Platform is an omnichannel Marketing Platform distributed as a private cloud or on-premise software.
- On-premise deployment allows to customize the software to fit exact business needs.
- Cloud offers an account with tariffs based on the number of customer profiles.

The platform is designed for marketing and sales teams looking to reduce communication costs, improve customer acquisition profitability, increase conversion rates, and enhance audience loyalty.

Platform capabilities:

- Set up communication workflows to engage new customers, reactivate existing ones, and send regular notifications.

- Create personalized campaigns via email, SMS, web/mobile push, and personal accounts.
- Identify target audiences with advanced segmentation tools.
- Generate real-time analytical reports on all marketing campaigns.

Media

a customer profile, demonstrating unified touchpoints: subscription to resources, newsletters, actions in emails, participation in scenarios, active promo codes — in a single profile.
the channel report that provides data on all events that are tracked in campaigns: sends, deliveries, opens, clicks, etc.
an example of Altcraft's detailed analytics
an overview of how campaigns are used for sending messages to the customers
profiles import and data update
an example of scenarios, which are sequences of actions used for marketing workflow automation

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