Alterian Real-Time CX Platform vs. HCL Unica

Alterian Real-Time CX Platform

8 Reviews and Ratings

HCL Unica

54 Reviews and Ratings

Overview
Product	Rating	Most Used By	Product Summary	Starting Price
Alterian Real-Time CX Platform	Score6 out of 10	N/A	Alterian Real-Time CX Platform (launched as "Chameleon" in 2017) is a customer journey orchestration management solution, oriented towards global audiences. Alterian tracks individual journey performance in real time and, with metrics, evaluates the success of KPI/goal performances from multiple journeys. SDL divested itself of the platform in late 2016, and the Alterian division re-emerged as a result of this as an independent company.	N/A
HCL Unica	Score7.9 out of 10	N/A	HCL Unica is available as a cloud or on-premise solution that provides fully integrated marketing automation software for enterprise. It includes enterprise marketing automation tools that optimize marketing activities, to ensure excellent customer experiences and data privacy.	N/A

Pricing

Alterian Real-Time CX Platform

HCL Unica

No answers on this topic

No answers on this topic

Pricing Offerings
Alterian Real-Time CX Platform	HCL Unica
Free Trial
No	No
Free/Freemium Version
No	No
Premium Consulting/Integration Services
No	No

No setup fee

Optional

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Community Pulse
Key User Insights
	Alterian Real-Time CX Platform	HCL Unica
Considered Both Products	Alterian No answer on this topic	HCLSoftware Verified User Chose HCL Unica Unica compares very well against other tools such as SAS CM and Teradata. It is easier to use. However, SAS CM has more built in value added components and Teradata supports highly complex segmentation and campaigns rapid execution a little better. Alterian does not support … Incentivized Helpful? Verified User Chose HCL Unica Alterian is limited on the database side and can limit the amount of reporting and analysis that can be done. Because Unica can support a variety of platforms, this limitation does not exist. Helpful? Brent Banning Most recently Senior Client Services Manager & Client Services Team Leader in Professional Services at Acxiom (Marketing and Advertising, 5001-10,000 employees) Chose HCL Unica It's been a market leader within this space for over 10 years, it has a high ability to execute time and time again. Against it's competitors it has been tried and proven to been robust but flexible within reason to allow adaptations that will not break the system. Can be … Helpful?
	Would buy again
	No answers on this topic	No answers on this topic
	Delivers good value for the price
	No answers on this topic	No answers on this topic
	Happy with the feature set
	No answers on this topic	No answers on this topic
	Lived up to sales and marketing promises
	No answers on this topic	No answers on this topic
	Implementation went as expected
No answers on this topic	No answers on this topic

User Ratings
	Alterian Real-Time CX Platform	HCL Unica
Likelihood to Recommend	- (0 ratings)	9.0 (15 ratings)
Likelihood to Renew	- (0 ratings)	8.7 (11 ratings)
Usability	- (0 ratings)	8.0 (1 ratings)
Support Rating	- (0 ratings)	3.0 (1 ratings)
Implementation Rating	- (0 ratings)	7.2 (2 ratings)