Altify’s suite of Salesforce native solutions guide and coach sellers to identify and map key relationships, uncover business insights, align sales processes to buying processes, qualify, manage and execute deals, and grow wallet share in accounts.
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Gong
Score 9.1 out of 10
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Gong helps people and companies reach their potential. The Gong Revenue Intelligence Platform™ enables customer-facing teams to take advantage of their most valuable assets – customer interactions, which the Gong platform automatically captures and analyzes. Gong then delivers insights at scale, to empower revenue and go-to-market teams to determine the best actions for winning outcomes. The vendor boasts companies like Morningstar Inc., Paychex, LinkedIn,…
While Skuid is not a match to what Altify does in terms of capabilities, Skuid did allow us to natively create the functions that we needed within the business in a way that was more useful than the Altify tools out of the box functionality. Altify does not offer anything for a …
Gong's task manager is slightly quicker than Salesloft, with fewer steps to go from one action to the next. Having all the calls and emails under one page is nice, and the ability to organize how you want to action streamlines the process. Having Gong.io readily available is …
The only similar software I've used is Chorus by Zoominfo. I don't find Zoominfo to be particularly helpful other than for up to date contact info, so having these functions tied to gether is not so important to me, and the actual functionality of Chorus is nowhere near as …
Just way more depth of detail. It seems more purpose suited for our particular use case (sales and pre-sales), while the others were more suited for general note taking
Gong is more like a personal assistant and provides helpful insights that zoom doesn't. zoom is more for the call recording and and presentation on the call.
Gong is way more robust than other tools I've used at other companies, and the UI is infinitely easier. I didn't have a hand in bringing Gong to my current company so unsure if there was a previous tool it replaced.
I love how Gong combines call recordings and outreach as a tool as it is easier to see previous activity before contacting the prospect or client. The general user experience is much better than Allego and Jiminny. I would say as a pure prospecting tool, I liked the usage and …
I've used Chorus at a past company. It seems to do the transcriptions similarly accurately to Gong. Good enough call recording. The call feedback can be done too although maybe not as easily. I do not believe Chorus can create call playlists. I do feel there are a lot less …
Gong stacks all that platforms because use the best of AI to give you a lot of amazing insights of your past calls and helps you to write FUP e-mails and other stuff that consumes a lot of time from a salesperson. Gong will help you to find your best version as a salesperson …
I was not involved in the selection of Gong, and honestly before I got it, I couldnt have envisioned how helpful it wouldve been for my needs as a customer success manager. It saves me time and gives me confidence in calls I am capturing all informaiton
Well suited for accounts in pipe. I'm not sure how well the entire team experience will play out in reality. Resources are primarily available when the opportunity is piped.
Gong is an excellent tool for tracking customer interactions with your team whether it be through e-mail or phone calls. It also provides an excellent format for scoring the calls your individual contributors are making. Researching interactions through artificial intelligence provides a ton of hours of time saved for our team. It is not a replacement for your CRM or source of truth
Sales Process Manager: The Altify Sales Process manager's biggest drawback is the lack of usability for the end user. Altify has an out of the box sales process or a custom one can be created based on the company sales process. The drawback is that unless the sales process includes very few items, it can be more cumbersome than helpful. The Rep walks through the Sales Process by selection whether they have "Completed" are "In Progress" or have "Not Completed" the sales process activities at each stage of the opportunity. Altify saves after each selection so there is considerable downtime as the user waits for their selection to be recorded before they can answer the next question. Altify has an option to automatically advance the Salesforce opportunity Sales Stage once a certain % or mandatory steps in the sales process are completed, however this is not entirely useful as it does not advance until the set % or mandatory marked processes within a Sales Stage are completed AS WELL as at least one process from the next sales stage. This becomes very confusing and cumbersome for the users. In most cases, the sales process manager becomes more of a micromanagement tool with managers requiring all items to be marked completed and the Users merely marking items to satisfy that requirement without getting the intended benefit of the guided selling experience.
Account Plans: Account Plans can be grouped in both "does well" and "does poorly" for the Altify Suite. I will outline the bad in this portion of the review. Altify Account Plans do have some ability for customization, however the standard out of the box options are incredibly overbuilt. Filling out all of the information within the Account Plan can consume 40+ man hours for a single Account. While some of this information can be useful and important to note, other portions become more cumbersome than useful. The Completeness and Scorecard portions of the use a number of calculations. These calculations are explained at the bottom of the page but from a user perspective are very confusing and not straightforward. Most users that begin using account plans quickly abandon them because of the difficulty in setting them up correctly and the minimal insights that are gleaned out of the work put into them. One place for the greatest opportunity to improve account plans is in the objectives section, there the user can set objectives and activities (tasks) to meet them. The tasks must be manually selected to create an actual task in Salesforce and this cannot be assigned out to other SF Users. This portion of the Account plan would be improved if it could be used as a holistic account management platform to manage tasks across all the opportunities and potential opportunities, with an ability to assign them out to others in Salesforce within the account team.
Altify Max Insights: Altify max insights is intended to provide coaching advice at the opportunity level. This feature is tied into the opportunity manager. The drawback to this feature is that the insight mainly pertains to whether or not a user filled out all the steps in the opportunity manager: the sales process, the opportunity assessment, strategy, and the customer relationship map. The insights are far less action-oriented and more of a reminder to use the tool components. This tool just doesn't hold value, especially as it is an add on product.
Lack of Customization - While Altify does allow customization of some of their products and components, Altify has a ton of limitations. One of the most frustrating aspects is that all of the processes happen from their "black box" which is the dealmaker opportunity objects that Altify creates. This is essentially a shadow copy of the opportunities within Salesforce that then push changes to the actual opportunity. There is no way to tap into this shadow opportunity to either run custom processes or to even surface the Altify insights in a BI tool such as Einstein. This means that a lot of the use and functionality that Altify does do well cannot be leveraged for company insights or user end improvements.
If you forgot to add Gong to your meeting, the Gong bot will take a while (a minute or so) to be added. This might lead to you losing some time for the meeting recording.
A quicker way to get the 'Share with customer' URL. I often have to go through a few clicks before getting it.
Gong is one of the best if not the best tools we have in or tech stack in terms of ROI and ease of use. The ai features that have been released over the past year have continued to add value and are not just shiny new features that don't get used. It is also an easy to use platform for our sales and customer success reps, takes very little time to become proficient in. The deal boards also provide great visibility into opps for management and leadership
I gave it a 9 here because Gong is well-suited for being a one-stop-shop for call listening as a while. The reason I didn't rate it a 10 is the UI can sometimes be a bit tough to navigate and figure out where to do certain actions.
I give them a 10 because, I have been using Gong for over a year now and have never had issues or concerns go un resolved in a day or two. Their communication is impeccable and their tech support is very hands on and prompt
While Skuid is not a match to what Altify does in terms of capabilities, Skuid did allow us to natively create the functions that we needed within the business in a way that was more useful than the Altify tools out of the box functionality. Altify does not offer anything for a more "light touch" opportunity, which is its greatest drawback. With Skuid we were able to create our own solution for these lighter touch opportunities
Gong has by far the most comprehensive information about each call, and integrates the best with our CRM: Salesforce. Not only that, but the call recording itself is the least intrusive, and it is automatically added to every external call that our team creates.
Micromanagement (negative): By implementing Altify as the sales process management tool for our company during a change in sales methodology we created a micromanagement storm that left reps not truly gaining the benefit of the buyer-centric methodology. Rather than using the tool as a guide to the new process, it became a series of checkboxes that reps were mandated to fill out by management. This has left us unpicking the process to reengage the reps in a positive manner on how to work through opportunities in a customer-focused way. Sales process manager and opportunity assessment were disabled to try to fix this negative impact.
Account Plans (positive): While difficult for smaller accounts, the account plan feature did create a standard way for sales users to create account plans and manage their accounts better
I've improved my ability to find solutions for my clients. I'm now more effective in meetings because I can pay closer attention while the entire conversation is automatically recorded and transformed into text.
I can process a large number of emails without feeling overwhelmed by the vast amount of information I receive daily. With the summaries created with Gong, I can now make faster and more effective decisions without hesitation.
It doesn't take much effort to learn how to use this platform; this saves me a lot of time when training new members of my team to use this indispensable tool in the workplace.
