Altify’s suite of Salesforce native solutions guide and coach sellers to identify and map key relationships, uncover business insights, align sales processes to buying processes, qualify, manage and execute deals, and grow wallet share in accounts.
N/A
Lead411
Score 9.1 out of 10
Mid-Size Companies (51-1,000 employees)
Lead411 is a sales intelligence solution that provides provides news-driven sales leads, IT intelligence and unlimited company contacts within a simple UI. Key differentiators are unlimited downloads, fresh daily leads based on territory, and a no commitment monthly offer.
$99
per month per user
Pricing
Altify
Lead411
Editions & Modules
No answers on this topic
Basic Plus Unlimited
$99
per month per user
Enterprise Limited
Contact Sales
Offerings
Pricing Offerings
Altify
Lead411
Free Trial
No
Yes
Free/Freemium Version
No
No
Premium Consulting/Integration Services
No
No
Entry-level Setup Fee
Optional
No setup fee
Additional Details
—
Pricing reflected may not include certain add-ons like Bombora Intent Data or extra seats. Contact Sales for customization of the service.
While Skuid is not a match to what Altify does in terms of capabilities, Skuid did allow us to natively create the functions that we needed within the business in a way that was more useful than the Altify tools out of the box functionality. Altify does not offer anything for a …
We've also used RocketReach. All of the others we have tried appear to only provide information that I can easily get from my own Linkedin account, making them a waste of our time & money. We have always come back to Lead411. The breadth & depth of information they provide is …
Lead411, provided us more bang for our dollar. Comprehensive information at a good price; after careful comparison, we chose Lead411 because of its value. But it's not a poor man's platform, it's very robust and provides excellent search capabilities too.
The database they have is much bigger than some other companies I have worked with. Their pricing is also good and is budget-friendly and working on the advanced search function is quite intuitive.
All other tools are max capturing information from a website or other sources. Mostly they are landing into toll-free numbers or customer support. We people in our organization looking for board numbers which direct to decision-maker easily.This tool resolves the issue for us. …
Zoominfo certainly is class when it comes to its capabilities. That said, if you're in a heavy outbound role and you just want to get down to the nitty gritty Lead411 is a cost effective measure to get you the information you need to be as successful as you can possibly be.
False or wrong information. Lusha gave me someone's phone number, very embarrassing calling the wrong number. Lusha gave me wrong telephone numbers right off the bat. Some are tied to only LinkedIn and no search feature. UpLead hard to learn and wrong email addresses or company …
There are a ton of competitors. Since I've been using them for so long I believe their pricing packages may have changed. However, I found that for the price and functionality they are far and away the biggest bang for your buck. Honestly they are sort of my secret weapon.
I've used a number of competing B2B tools and contact/data providers. The contact data from Lead411 has proven to be very helpful with specific campaigns. I'm especially appreciative of the Trigger-Based Sales Intelligence...and look to utilize this MORE!
Lead411 has a better interface. Their database is all cloud-based which meant accessing it from anywhere. Lead411 also provided access to more candidates and sales leads in our opinion.
Discover.org was a product I used often at another company but is useless in my new company and industry. They are very limited and industry specific which is a shame considering they offer a good product. Insideview is a comparable product but again we could not find enough …
Well suited for accounts in pipe. I'm not sure how well the entire team experience will play out in reality. Resources are primarily available when the opportunity is piped.
[Lead411 is well suited for] lead generation where the phone numbers are verified and the email addresses are verified, I find them to have a high rate of accuracy. The ability to filter to the verified information is very user friendly. I do wish the number of verified emails and phone numbers were higher.
Most importantly --- The DATA is accurate and the platform is straight-forward and simple to use. The native connection to our CRM environment "completes the requirement" from our standpoint. A "10 out of 10"...
From my experiences and interactions, the culture of the organization is exceptionally focused on customer satisfaction! We've been more than pleased with EVERY SINGLE interaction with Lead411....they go out of their way to be of assistance. A "10 out of 10"...
Sales Process Manager: The Altify Sales Process manager's biggest drawback is the lack of usability for the end user. Altify has an out of the box sales process or a custom one can be created based on the company sales process. The drawback is that unless the sales process includes very few items, it can be more cumbersome than helpful. The Rep walks through the Sales Process by selection whether they have "Completed" are "In Progress" or have "Not Completed" the sales process activities at each stage of the opportunity. Altify saves after each selection so there is considerable downtime as the user waits for their selection to be recorded before they can answer the next question. Altify has an option to automatically advance the Salesforce opportunity Sales Stage once a certain % or mandatory steps in the sales process are completed, however this is not entirely useful as it does not advance until the set % or mandatory marked processes within a Sales Stage are completed AS WELL as at least one process from the next sales stage. This becomes very confusing and cumbersome for the users. In most cases, the sales process manager becomes more of a micromanagement tool with managers requiring all items to be marked completed and the Users merely marking items to satisfy that requirement without getting the intended benefit of the guided selling experience.
Account Plans: Account Plans can be grouped in both "does well" and "does poorly" for the Altify Suite. I will outline the bad in this portion of the review. Altify Account Plans do have some ability for customization, however the standard out of the box options are incredibly overbuilt. Filling out all of the information within the Account Plan can consume 40+ man hours for a single Account. While some of this information can be useful and important to note, other portions become more cumbersome than useful. The Completeness and Scorecard portions of the use a number of calculations. These calculations are explained at the bottom of the page but from a user perspective are very confusing and not straightforward. Most users that begin using account plans quickly abandon them because of the difficulty in setting them up correctly and the minimal insights that are gleaned out of the work put into them. One place for the greatest opportunity to improve account plans is in the objectives section, there the user can set objectives and activities (tasks) to meet them. The tasks must be manually selected to create an actual task in Salesforce and this cannot be assigned out to other SF Users. This portion of the Account plan would be improved if it could be used as a holistic account management platform to manage tasks across all the opportunities and potential opportunities, with an ability to assign them out to others in Salesforce within the account team.
Altify Max Insights: Altify max insights is intended to provide coaching advice at the opportunity level. This feature is tied into the opportunity manager. The drawback to this feature is that the insight mainly pertains to whether or not a user filled out all the steps in the opportunity manager: the sales process, the opportunity assessment, strategy, and the customer relationship map. The insights are far less action-oriented and more of a reminder to use the tool components. This tool just doesn't hold value, especially as it is an add on product.
Lack of Customization - While Altify does allow customization of some of their products and components, Altify has a ton of limitations. One of the most frustrating aspects is that all of the processes happen from their "black box" which is the dealmaker opportunity objects that Altify creates. This is essentially a shadow copy of the opportunities within Salesforce that then push changes to the actual opportunity. There is no way to tap into this shadow opportunity to either run custom processes or to even surface the Altify insights in a BI tool such as Einstein. This means that a lot of the use and functionality that Altify does do well cannot be leveraged for company insights or user end improvements.
I would rate Lead411’s overall usability a 9 out of 10. The platform is intuitive, easy to navigate, and provides quick access to accurate data. Features like advanced search filters and integrations make it seamless for sales teams. Minor improvements could be made in global data coverage, but overall, it’s highly efficient and user-friendly.
While Skuid is not a match to what Altify does in terms of capabilities, Skuid did allow us to natively create the functions that we needed within the business in a way that was more useful than the Altify tools out of the box functionality. Altify does not offer anything for a more "light touch" opportunity, which is its greatest drawback. With Skuid we were able to create our own solution for these lighter touch opportunities
ZoomInfo certainly is class when it comes to its capabilities. That said, if you're in a heavy outbound role and you just want to get down to the nitty gritty Lead411 is a cost effective measure to get you the information you need to be as successful as you can possibly be.
Micromanagement (negative): By implementing Altify as the sales process management tool for our company during a change in sales methodology we created a micromanagement storm that left reps not truly gaining the benefit of the buyer-centric methodology. Rather than using the tool as a guide to the new process, it became a series of checkboxes that reps were mandated to fill out by management. This has left us unpicking the process to reengage the reps in a positive manner on how to work through opportunities in a customer-focused way. Sales process manager and opportunity assessment were disabled to try to fix this negative impact.
Account Plans (positive): While difficult for smaller accounts, the account plan feature did create a standard way for sales users to create account plans and manage their accounts better
The majority of my closed business since my subscription began about a year ago has come from intelligence and contact information from Lead411, a figure that many times exceeds the cost of the subscription. Fantastic investment.
Using Lead411 is like having my own inside sales rep conducting company research, finding out relevant contact information, compiling sales triggers in specific vertical markets, and much more. Frees me up to sit on appointments and sell.
Lead411 does the grunt work for you, giving you back countless hours in your sales month for actual selling and moving deals through the sales process, significantly speeding up my sales processes from initial appointment to closed business. My typical sales cycle before Lead411, from initial contact to signed contract in hand, was 8-10 weeks. Since using Lead411, it's now 4-6. Yes, that big a difference.
