Amazon Advertising Sponsored Products vs. Basis DSP
| Product | Rating | Most Used By | Product Summary | Starting Price |
|---|---|---|---|---|
 Amazon Advertising Sponsored Products | Score7.7 out of 10 | N/A | Amazon Advertising, including its Sponsored Products and Sponsored Brands products, provide ad solutions to help users find, attract, and engage Amazon customers at every stage of their journey. | N/A |
 Basis DSP | Score9 out of 10 | N/A | Basis from Basis Global Technologies (formerly Centro) is a programmatic ad buying platform supporting digital advertising buying and placement across varying channels. Since the acquisition of SiteScout the platform also contains technology from the SiteScout AdServer. | N/A |
| Amazon Advertising Sponsored Products | Basis DSP | |||||||||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Editions & Modules | No answers on this topic | No answers on this topic | ||||||||||||||
| Offerings |
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| Entry-level Setup Fee | No setup fee | No setup fee | ||||||||||||||
| Additional Details | — | — | ||||||||||||||
| More Pricing Information | ||||||||||||||||
| Amazon Advertising Sponsored Products | Basis DSP | |
|---|---|---|
| Likelihood to Recommend | 10.0 | 9.0 |
| Likelihood to Renew | - | 10.0 |
| Usability | - | 9.0 |
| Support Rating | 9.0 | 10.0 |
| Implementation Rating | - | 9.0 |