TrustRadius: an HG Insights company

Amazon Advertising Sponsored Products vs. Google Ads

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    Overview
    ProductRatingMost Used ByProduct SummaryStarting Price

    Amazon Advertising Sponsored Products

    Score7.7 out of 10
    N/AAmazon Advertising, including its Sponsored Products and Sponsored Brands products, provide ad solutions to help users find, attract, and engage Amazon customers at every stage of their journey.N/A

    Google Ads

    Score8.3 out of 10
    N/AGoogle Ads (formerly AdWords) is Google's pay-per-click online advertising program. With Google Ads users set their budget and choose where their ads appear in search listings, and on partner websites. Google Ads uses cost-per-click (CPC) bidding.

    $500

    in Ads credit in the first 60 days

    Pricing
    Amazon Advertising Sponsored ProductsGoogle Ads
    Editions & Modules
    No answers on this topic
    Offer A
    $500
    in Ads credit in the first 60 days
    Offer B
    $1500
    in Ads credit in the first 60 days
    Offer C
    $3000
    in Ads credit in the first 60 days
    Offerings
    Pricing Offerings
    Amazon Advertising Sponsored ProductsGoogle Ads
    Free Trial
    NoNo
    Free/Freemium Version
    NoNo
    Premium Consulting/Integration Services
    NoNo
    Entry-level Setup FeeNo setup feeNo setup fee
    Additional Details
    More Pricing Information
    Community Pulse
    Amazon Advertising Sponsored ProductsGoogle Ads
    Considered Both Products
    Amazon AWS
    Chose Amazon Advertising Sponsored Products
    Google advertising is by far the leader in digital ad platforms, Amazon [Advertising] Sponsored Products really only addresses the need to promote listings on Amazon.com. Sponsored products does not address the need for off-site media, so google advertising is essentially the …
    Incentivized
    Google
    Chose Google Ads
    I feel Amazon advertising is more for products, and we sold services. Microsoft ads were interesting, but the Bing platform did not have as much traffic as Google. Facebook ads focus more on casual relationships than business ones, so we spent more time and money on LinkedIn. …
    Incentivized
    Chose Google Ads
    There is no reason to compare. You use different programs to attract different types of users. You just need to balance your budget accordingly.
    Incentivized
    Key User Insights
    Would buy again
    No answers on this topic
    No answers on this topic
    Delivers good value for the price
    No answers on this topic
    No answers on this topic
    Happy with the feature set
    No answers on this topic
    No answers on this topic
    Lived up to sales and marketing promises
    No answers on this topic
    No answers on this topic
    Implementation went as expected
    No answers on this topic
    No answers on this topic
    Features
    Amazon Advertising Sponsored ProductsGoogle Ads
    Ad Campaigns
    Comparison of Ad Campaigns features of Amazon Advertising Sponsored Products and Google Ads
    Feature
    Amazon Advertising Sponsored Products
    -
    Ratings
    Google Ads
    3.8
    2 Ratings
    Ad campaign creation00 Ratings2.32 Ratings
    Ad deployment00 Ratings2.32 Ratings
    Display advertising00 Ratings9.02 Ratings
    Ad display and retargeting segmentation00 Ratings8.82 Ratings
    Sequence targeting00 Ratings1.01 Ratings
    Contextual advertising00 Ratings2.12 Ratings
    Social advertising00 Ratings1.01 Ratings
    Ad Reporting & Analytics
    Comparison of Ad Reporting & Analytics features of Amazon Advertising Sponsored Products and Google Ads
    Feature
    Amazon Advertising Sponsored Products
    -
    Ratings
    Google Ads
    6.3
    2 Ratings
    Ad dashboards00 Ratings2.32 Ratings
    Ad performance reports00 Ratings9.02 Ratings
    Ad conversion tracking00 Ratings9.02 Ratings
    Ad attribution reporting00 Ratings9.02 Ratings
    Ad forecasting and optimization00 Ratings2.32 Ratings
    Ad Auctions
    Comparison of Ad Auctions features of Amazon Advertising Sponsored Products and Google Ads
    Feature
    Amazon Advertising Sponsored Products
    -
    Ratings
    Google Ads
    7.0
    1 Ratings
    Ad bidding00 Ratings7.01 Ratings
    User Ratings
    Amazon Advertising Sponsored ProductsGoogle Ads
    Likelihood to Recommend
    10.0
    (3 ratings)
    5.7
    (117 ratings)
    Likelihood to Renew
    -
    (0 ratings)
    9.6
    (21 ratings)
    Usability
    -
    (0 ratings)
    1.0
    (8 ratings)
    Performance
    -
    (0 ratings)
    9.0
    (1 ratings)
    Support Rating
    9.0
    (1 ratings)
    9.0
    (8 ratings)
    Online Training
    -
    (0 ratings)
    9.0
    (1 ratings)
    Vendor post-sale
    -
    (0 ratings)
    1.0
    (1 ratings)
    Vendor pre-sale
    -
    (0 ratings)
    10.0
    (1 ratings)