Amazon Advertising Sponsored Products vs. Outbrain

Amazon Advertising Sponsored Products

Amazon Advertising Sponsored Products

48 Reviews and Ratings

Outbrain

Outbrain

37 Reviews and Ratings

Overview
Product	Rating	Most Used By	Product Summary	Starting Price
Amazon Advertising Sponsored Products	Score 7.7 out of 10	N/A	Amazon Advertising, including its Sponsored Products and Sponsored Brands products, provide ad solutions to help users find, attract, and engage Amazon customers at every stage of their journey.	N/A
Outbrain	Score 5.0 out of 10	N/A	Outbrain, headquartered in New York with offices globally, is an internationally known native advertising platform for curating and publishing content across a variety of channels and media spaces, containing editorial controls, analytics for judging impact, and related features.	N/A

Pricing

Amazon Advertising Sponsored Products

Outbrain

Editions & Modules

No answers on this topic

No answers on this topic

Offerings

Pricing Offerings
Amazon Advertising Sponsored Products	Outbrain
Free Trial
No	No
Free/Freemium Version
No	No
Premium Consulting/Integration Services
No	No

Entry-level Setup Fee

No setup fee

No setup fee

Additional Details

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More Pricing Information

Community Pulse
	Amazon Advertising Sponsored Products	Outbrain
Considered Both Products	Amazon Advertising Sponsored Products Kelvin Burrows Chief Actuary Chose Amazon Advertising Sponsored Products It is cost effective to run ads with Amazon Advertising Sponsored Products since I only pay when customers click the links. Reporting feature offered by Amazon Advertising Sponsored ads makes it effective to measure business success. Incentivized Helpful? Verified User Anonymous Chose Amazon Advertising Sponsored Products Google advertising is by far the leader in digital ad platforms, Amazon [Advertising] Sponsored Products really only addresses the need to promote listings on Amazon.com. Sponsored products does not address the need for off-site media, so google advertising is essentially the … Incentivized Helpful? Arcoma L. Lambert Licensed Broker Associate Chose Amazon Advertising Sponsored Products Optimization has come a long way, but it doesn't stack up well against Facebook Marketplace. I think it has a great market share and that there are plenty of people there ready to buy. Amazon adds legitimacy and trust to the process, but if there is ever a dispute, they always … Incentivized Helpful?	Outbrain Andrea D'Addio Founder & CEO Chose Outbrain I used Plista in the past, we never had such problems either with the website and the customer support Incentivized Helpful? TT Tyler Torcivia Digital Strategist Chose Outbrain Here at AdRizer my personal ad sources primarily revolve around Google Ads & Outbrain. Taboola is extremely similar to Outbrain minus the fact that strategies are dictated on the account level unlike by campaign with Outbrain Incentivized Helpful? Verified User Anonymous Chose Outbrain We've also used Taboola. Overall, comparing the traffic 1:1, the Outbrain traffic tended to perform better onsite by a slim margin. Incentivized Helpful? Verified User Anonymous Chose Outbrain Outbrain has an edge over others because of its ease to set up campaigns, better algorithm to drive conversions and optimize on more than a goal and good reporting. Furthermore, this has by far the biggest inventory of the network of publishers and many premium inventories. … Incentivized Helpful? Verified User Anonymous Chose Outbrain This is the only website we have used, so far, so good and we are very happy with it. Our team also. Incentivized Helpful? Chandler Elmore Community Development & Engagement Lead Chose Outbrain Outbrain is easier to use than Taboola and a lot more straight forward. With Taboola, I have found that you never really know what impact is being had outside of the data they provide. I have never had this concern with Outbrain because I have seen the ads placed on sites I … Incentivized Helpful? Verified User Anonymous Chose Outbrain So we had demos and trial versions for Taboola, AdRoll, ContentStudio. All aim to help businesses find more customers on the web and help them grow. What stood apart for us was Outbrain's automation in lead discover, verification and personalized content for us and thus … Incentivized Helpful? Vincent Misiewicz Sr. Search Engine Marketing Analyst Chose Outbrain When we're recommending a Native campaign, Outbrain is our platform of choice. Taboola is pretty comparable, but the setup with Outbrain is a little easier, difficult to comment on the quality of traffic they drive, but know that Outbrain is acceptable. Yahoo Gemini does a few … Incentivized Helpful? Verified User Anonymous Chose Outbrain Initially, we used Outbrain because we felt that Taboola was getting too expensive. However, after a month trial and a rather disappointing result, we are going back with Taboola. Still happy with Taboola (I wrote about this at length in a separate review). Outbrain is good, … Incentivized Helpful? Verified User Anonymous Chose Outbrain Compared to Taboola, Outbrain had more editorial guidelines, provided more potential impressions, and cost slightly less. However, keeping up with meeting the constant editorial guidelines (despite writing very high-quality, original content) was overwhelming and cost our team … Incentivized Helpful? Eamonn Kelly Senior Analyst Chose Outbrain outbrain and taboola both offer similar services. Outbrain had a larger network of quality sites where higher quality backend users were expected. Incentivized Helpful? Verified User Anonymous Chose Outbrain Outbrain's reporting is not as robust as Taboola's. I have also seen better conversion results through Taboola. Though I believe it depends on the vertical you are advertising for. Incentivized Helpful? Verified User Anonymous Chose Outbrain Outbrain has a higher caliber of publishing partners for targeting as well as the additional articles by other providers in the article grouping than, say Taboola. Incentivized Helpful? Reet Das Vice President, Global Digital Marketing Chose Outbrain Outbrain is the most visible player in regards to third party content distribution. Incentivized Helpful? Verified User Anonymous Chose Outbrain Outbrain used to have the best reporting / performance out of all the native suppliers that we've used however now I feel that it is lagging behind and lacks optimisations which means we've started looking around for a better platform. It may be that these features are available … Incentivized Helpful? Verified User Anonymous Chose Outbrain Outbrain is really the leader in the field so we did not consider other products. Other products are more likely to promote "sketchy" content that we would not want our content to appear next to. It will be interesting to see what other players enter this market in the near … Incentivized Helpful? CA Christine Austin Creative Lead, Marketing Chose Outbrain Facebook for Business and Twitter Ads Incentivized Helpful?

Best Alternatives
	Amazon Advertising Sponsored Products	Outbrain
Small Businesses	LinkedIn Marketing Solutions Score 9.0 out of 10	Amazon Advertising Sponsored Products Score 7.7 out of 10
Medium-sized Companies	LinkedIn Marketing Solutions Score 9.0 out of 10	Amazon Advertising Sponsored Products Score 7.7 out of 10
Enterprises	LinkedIn Marketing Solutions Score 9.0 out of 10	LinkedIn Marketing Solutions Score 9.0 out of 10
All Alternatives	View all alternatives	View all alternatives

User Ratings
	Amazon Advertising Sponsored Products	Outbrain
Likelihood to Recommend	10.0 (0 ratings)	1.5 (0 ratings)
Usability	- (0 ratings)	7.8 (0 ratings)
Support Rating	9.0 (0 ratings)	7.5 (0 ratings)

User Testimonials
	Amazon Advertising Sponsored Products	Outbrain
Likelihood to Recommend	In our education management system, we have been able to reach high leads in the cloud. Therefore, I wouldn’t hesitate to recommend Amazon Advertising Sponsored ads to all businesses looking to reach global clients. Incentivized Kelvin Burrows Chief Actuary Read full review	Outbrain is well suited when you have the time to deal with all of its features and complexities. It allows you to customize the content and where your content will be promoted, as well as having a more sophisticated targeting feature. However, for the user like me, who is used to a simpler dashboard, Outbrain can be a tad too overwhelming. Incentivized Verified User Anonymous Read full review
Pros	Intuitive UI - easily create and manage campaigns Generates solid return on ad spends Provides detailed analytics and reporting. Incentivized Verified User Anonymous Read full review	Provides additional reach through outlets your audience may live [in], but you wouldn't be able to target otherwise. Easy to use and implement. Wasn't much of a learning curve at all which can be very appealing when using promotional platforms like this. Great customer service response. They typically are very responsive in answering your questions and also have a general FAQ page to filter through if you aren't one to hop in the phone. Incentivized Christine Austin Creative Lead, Marketing Read full review
Cons	Ever since I started using Amazon Advertising Sponsored Products, I have never encountered issues at all. Incentivized Kelvin Burrows Chief Actuary Read full review	I wish there was an activity log (i.e. Changes made to account over time) to help troublesome where the advertiser made a mistake OR needs to make an adjustment A big caveat is when running CBS (i.e. Target CPA) you cannot adjust your bids since this bidding strategy is automated. After a while you will be limited by the number of publishers you can block. There are over ten thousand publishers but you can only block 1,000. Incentivized TT Tyler Torcivia Digital Strategist Read full review
Usability	No answers on this topic	The use case is very obvious, brand awareness and low cost conversions because of its reach in billions. The platform is easy to use, well sorted and defined with good click optimized algorithms and brands can use it without hesitation. If monitored well and optimized accordingly, this can prove to be one of the best advertising channels. Incentivized Verified User Anonymous Read full review
Support Rating	The cost/ROI is not where I would like it to be, but I can glimpse the improvements that have been made are making a difference. My expectation is that they will get to a place where the ROI has been adequately addressed. I think the sales have sharpened over the COVID nonsense since stores are shuttering. This has increased the market share for anyone advertising on Amazon. Incentivized Arcoma L. Lambert Licensed Broker Associate Read full review	We had an account manager assigned to us, but they really didn't offer too much help outside of the financial side of things. We used the self-serve platform with mild suggestions every few weeks from our reps amounting to "spend a bit more here." Incentivized Verified User Anonymous Read full review
Alternatives Considered	Google advertising is by far the leader in digital ad platforms, Amazon [Advertising] Sponsored Products really only addresses the need to promote listings on Amazon.com. Sponsored products does not address the need for off-site media, so google advertising is essentially the top of the search funnel whereas sponsored products would be at the bottom of the funnel where conversion happens. Incentivized Verified User Anonymous Read full review	When we're recommending a Native campaign, Outbrain is our platform of choice. Taboola is pretty comparable, but the setup with Outbrain is a little easier, difficult to comment on the quality of traffic they drive, but know that Outbrain is acceptable. Yahoo Gemini does a few different things, so not a true Native-only platform, but you do have more control of ad formats and how they appear, which is nice. Incentivized Vincent Misiewicz Sr. Search Engine Marketing Analyst Read full review
Return on Investment	ROI is not what I would like it to be. Brand is over-advertised by too many sellers. No preference for USA sellers. Incentivized Arcoma L. Lambert Licensed Broker Associate Read full review	More Impressions - We were able to increase the number of impressions we get from display advertising by adding this new space, which is in addition to the typical skyscraper ads we've done. More Visibility - We've been working on ideas to improve branding, and Outbrain did provide an additional space to advertise in. Incentivized Verified User Anonymous Read full review
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