To help advertisers understand how their marketing performs across media such as search, display, video, and audio, Amazon Advertising is introducing Amazon Marketing Cloud (AMC)—a holistic measurement and analytics solution currently in beta for eligible advertisers. AMC is built on Amazon Web Services (AWS).
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Chartbeat
Score 6.9 out of 10
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Chartbeat delivers real-time analytics, insights, and transformative tools for content teams around the world, to help improve audience engagement, inform editorial decisions, and increase loyalty.
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Pricing
Amazon Marketing Cloud
Chartbeat
Editions & Modules
No answers on this topic
No answers on this topic
Offerings
Pricing Offerings
Amazon Marketing Cloud
Chartbeat
Free Trial
No
Yes
Free/Freemium Version
No
No
Premium Consulting/Integration Services
No
No
Entry-level Setup Fee
No setup fee
No setup fee
Additional Details
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Chartbeat pricing is based on monthly site page views. Discounts are applied to multi-year contracts. The Basic Plan includes the Real-time Dashboard, Historical Dashboard, Heads Up Display, Reports, Big Board, iOS and Android app, and Real-time API endpoints.
The Plus Plan includes all of the Basic Plan features, plus ONE of the following Premium features: Headline Testing, Advanced Queries, or Multi-Site View.
The Premium Plan includes all of the Basic Plan features, plus ALL Premium features: Headline Testing, Advanced Queries, Multi-Site View, and enterprise-level support and custom trainings.
I have compared Google Ads Data Hub and Meta's Advanced Analytics with Amazon Marketing Cloud. Amazon Marketing Cloud is most notable for its insights into the deep Amazon ecosystem, Google for cross-platform tracking, and Meta for extensive social engagement analysis. AMC's …
Since I haven't used other marketing analytics software, Amazon Marketing Cloud might seem like the standard. While it provides deep insights, its usability could be improved with simpler dashboards, automation, and real-time data. Comparing it with other tools in the future …
When we thought of having snowflake, We came up with differnt infra requirements which we again should go with IaaS part in AWS. We got Amazon Marketing Cloud bundle with infra requirements whcih is easy to mange and cost effective when compared with other product. Also we felt …
We use Chartbeat in conjuction with these tools. Chartbeat is forward facing and we encourage everyone in the newsroom to use it. It provides the best live view, but lacks depth needed for more longer-term trend reporting and analysis. Domo allows much more advanced data …
Google Analytics 360 had problems, but after it was discontinued, Google Analytics became a shell of its former self. An added benefit of Chartbeat is that it's more "live" (looking at live concurrents rather than in the past however many minutes) and tells you how that number …
We use Chartbeat for real-time evaluation and Adobe Analytics for longer-term performance reporting. Chartbeat is easier to use overall, particularly for content producers. Researchers tend to rely on Adobe Analytics for their reports. We have found that we need to keep using …
Google Analytics has gradually become much more difficult to use, and much slower in its realtime reporting. It was the changes that came in with Google Analytics 4 that gave us the final push to work with Chartbeat - a product some of us were already familiar with from …
Omnilytics is more robust, detailed, and catered for an intermediate media user, while I think Chartbeat is a more user-friendly and beginner-oriented piece of technology. That being said, there is an impressive amount of lift for Chartbeat, and it's evident that simplicity is …
I used Parse.ly before I used Chartbeat. We shifted away from Parse.ly because it's social standing wasn't as good, it was mostly for site readership and we needed a bigger concentration on social media that Parse.ly couldn't provide. It's not listed, but we now use Social Flow …
Chartbeat stands out in terms of real-time tracking and information from which to manage homepages, I found this better than Smart Octo's equivalent. However, the ability to quickly explore past data does not go as deep as Google Analytics.
Chartbeat is better than GA when it comes to ease of use and immediacy. The homepage layover that Chartbeat offers is unique from what I've seen and gives me an instant knowledge of what's working on my site and how to best arrange it.
Other products like Chartbeat that I've used are Parse.ly, GA, and Omniture. Parse.ly is the only tool, in my opinion, that offers more real-time data, but the interface is lacking and isn't as intuitive as Chartbeat.
Chartbeat is certainly better at visualizing content and segmenting the data all on one screen. We can filter by section, author, channel and more without leaving the main dashboard page. Combining properties together in roll up groups is another key feature. We're able to …
If you notice that a certain ad is performing well during a flash sale and want to increase the budget immediately, Amazon Marketing Cloud won’t provide real-time data. You’ll have to use Amazon Ads Manager instead. Example is that with me client has a low ad budget or a small number of customers, Amazon Marketing Cloud might not provide enough data to give you meaningful trends or recommendations. If you find a group of high-value customers using Amazon Marketing Cloud, you can’t just click a button to target them directly in Amazon DSP. Instead, you have to manually export the data and upload it elsewhere.
It is well suited to keeping me toward a specified goal, and gives me concrete numbers and gives me an idea of what we need to do to meet our goals. It's less appropriate if you want something more than pageviews, and doesn't really do a lot for video views.
Source of traffic needs improvement. Search and social make sense, but "internal" and "links" is a grey area. It would be helpful to define those with an organization and provide an information icon so users can easily remember what each of those buckets is tracking.
More ways to customize the real-time board. For example, with video content, that's great that I can see a user has started a video, but what is the completion rate, was that only on O&O or can that track Facebook, too?
Would like to see demo (age) information included as a way to slice the data so I can see what's working with my older and younger demo.
I gave Chartbeat a 5 for a renewal rating, because, while it delivers clear and understandable content, Google Analytics also provides many of the same features for free. For a small to medium website, I believe it would be more cost effective to use Google Analytics. A website with a high amount of traffic, however, could merit spending the money on Chartbeat to maximize their potential.
likely because while it offers powerful insights, it has challenges in ease of use. Amazon Marketing Cloud requires SQL knowledge for queries, making it difficult for non-technical users. Unlike traditional marketing tools with simple dashboards, Amazon Marketing Cloud demands manual data extraction and analysis, slowing down decision-making. Another usability challenge is the lack of real-time data, which makes it hard to optimize campaigns instantly. If you want to adjust ad spend based on immediate performance, Amazon Marketing Cloud’s batch processing delays insights. Additionally, there’s no direct audience activation, meaning you have to export data manually instead of seamlessly applying insights within Amazon DSP. However, Amazon Marketing Cloud is highly valuable for in-depth analysis, audience segmentation, and attribution modeling. With better user-friendly features like pre-built reports, automation, and real-time analytics, usability could improve significantly, making it easier for businesses to maximize its potential.
Chartbeat is really pretty straightforward. The only things that may cause confusion are the string of sidebar features and tools at the left of the screen. I mostly use the big leader board in real-time and the historical feature (looking at the monthly or weekly performance of my team's content) and then generate reports automatically from there.
I have had limited experience of support for Chartbeat but whenever I have needed help it has been there. Recently there was an issue of seeing different forms of data in real time - app and otherwise effectively, and the issue was being clearly dealt with and communicated back to us.
I have compared Google Ads Data Hub and Meta's Advanced Analytics with Amazon Marketing Cloud. Amazon Marketing Cloud is most notable for its insights into the deep Amazon ecosystem, Google for cross-platform tracking, and Meta for extensive social engagement analysis. AMC's privacy-safe query-based model is powerful but SQL-skilled, in contrast to Google's more accessible UI.
Google Analytics has gradually become much more difficult to use, and much slower in its realtime reporting. It was the changes that came in with Google Analytics 4 that gave us the final push to work with Chartbeat - a product some of us were already familiar with from previous jobs. Things are just much harder to find in GA, and when time is always tight you can't afford to spend a long time looking for particular data - it should be quick and easy to locate
