Amazon Marketing Cloud vs. Coremetrics / IBM Digital Analytics (discontinued)
| Product | Rating | Most Used By | Product Summary | Starting Price |
|---|---|---|---|---|
 Amazon Marketing Cloud | Score9.1 out of 10 | N/A | To help advertisers understand how their marketing performs across media such as search, display, video, and audio, Amazon Advertising is introducing Amazon Marketing Cloud (AMC)—a holistic measurement and analytics solution currently in beta for eligible advertisers. AMC is built on Amazon Web Services (AWS). | N/A |
 Coremetrics / IBM Digital Analytics (discontinued) | Score7.9 out of 10 | N/A | Based on the former Coremetrics, IBM Digital Analytics is a discontinued analytics product. IBM acquired Coremetrics in 2010, and re-branded the platform to the IBM Digital Marketing Optimization Solution. Product support was ultimately provided by Acoustic, but the product is not a part of the company's plans going forward. | N/A |
| Amazon Marketing Cloud | Coremetrics / IBM Digital Analytics (discontinued) | |||||||||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Editions & Modules | No answers on this topic | No answers on this topic | ||||||||||||||
| Offerings |
| |||||||||||||||
| Entry-level Setup Fee | No setup fee | No setup fee | ||||||||||||||
| Additional Details | — | — | ||||||||||||||
| More Pricing Information | ||||||||||||||||
| Amazon Marketing Cloud | Coremetrics / IBM Digital Analytics (discontinued) | |
|---|---|---|
| Likelihood to Recommend | - | 7.0 |
| Likelihood to Renew | - | 5.8 |
| Usability | - | 9.0 |
| Availability | - | 10.0 |
| Performance | - | 8.0 |
| Support Rating | - | 2.3 |
| Online Training | - | 7.1 |
| Implementation Rating | - | 9.9 |
| Configurability | - | 8.0 |
| Product Scalability | - | 9.0 |