To help advertisers understand how their marketing performs across media such as search, display, video, and audio, Amazon Advertising is introducing Amazon Marketing Cloud (AMC)—a holistic measurement and analytics solution currently in beta for eligible advertisers. AMC is built on Amazon Web Services (AWS).
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ReportGarden
Score 8.0 out of 10
Mid-Size Companies (51-1,000 employees)
ReportGarden is a reporting and dashboarding product for enterprise ad agencies. According to the vendor, Reportgarden provides a
full spectrum of marketing tools that seamlessly integrate with the
workflow of an agency. 1000+ agencies use ReportGarden to
automate the most time consuming tasks like Client Reporting, Data
Dashboards, SEO Keyword tracking, PPC Account Health Monitoring etc.
ReportGarden offers Dashboards, CRM, Project Management Tools,
Analytics, SEO, Budget Tracking and…
If you notice that a certain ad is performing well during a flash sale and want to increase the budget immediately, Amazon Marketing Cloud won’t provide real-time data. You’ll have to use Amazon Ads Manager instead. Example is that with me client has a low ad budget or a small number of customers, Amazon Marketing Cloud might not provide enough data to give you meaningful trends or recommendations. If you find a group of high-value customers using Amazon Marketing Cloud, you can’t just click a button to target them directly in Amazon DSP. Instead, you have to manually export the data and upload it elsewhere.
ReportGarden has been fantastic for us, as a smaller agency, when we need an affordable tool for multiple, smaller clients who are on many different platforms and need to report on all of our metrics, across all tactics, for a holistic picture. ReportGarden has also been easy-to-use for our newer employees, with its simplified platform layout and tools.
ReportGarden is sometimes too simplistic, and doesn't allow you to get down into the details as much as you might need to for more sophisticated clients.
Sometimes we've had issues with getting all of our separate platforms/campaigns to work together in reporting.
It would be great if there were different levels to ReportGarden that would allow for more sophisticated agencies to buy into higher-level, more detailed reporting tools.
likely because while it offers powerful insights, it has challenges in ease of use. Amazon Marketing Cloud requires SQL knowledge for queries, making it difficult for non-technical users. Unlike traditional marketing tools with simple dashboards, Amazon Marketing Cloud demands manual data extraction and analysis, slowing down decision-making. Another usability challenge is the lack of real-time data, which makes it hard to optimize campaigns instantly. If you want to adjust ad spend based on immediate performance, Amazon Marketing Cloud’s batch processing delays insights. Additionally, there’s no direct audience activation, meaning you have to export data manually instead of seamlessly applying insights within Amazon DSP. However, Amazon Marketing Cloud is highly valuable for in-depth analysis, audience segmentation, and attribution modeling. With better user-friendly features like pre-built reports, automation, and real-time analytics, usability could improve significantly, making it easier for businesses to maximize its potential.
I have compared Google Ads Data Hub and Meta's Advanced Analytics with Amazon Marketing Cloud. Amazon Marketing Cloud is most notable for its insights into the deep Amazon ecosystem, Google for cross-platform tracking, and Meta for extensive social engagement analysis. AMC's privacy-safe query-based model is powerful but SQL-skilled, in contrast to Google's more accessible UI.
Kissmetrics offers a great product, but it can also be painfully expensive. We love the product they're able to provide, but when it came to overhead costs, it didn't make sense for us. ReportGarden is far less expensive and seems to deliver more value, so the decision to go with them was pretty easy. We've upgraded tiers to accommodate more clients a few times and still pay less than Kissmetrics' bottom tier.
