Amazon QuickSight vs. Looker Studio

Overview
ProductRatingMost Used ByProduct SummaryStarting Price
Amazon QuickSight
Score 6.2 out of 10
N/A
N/A
$3
per month per user
Looker Studio
Score 7.7 out of 10
N/A
Looker Studio is a data visualization platform that transforms data into meaningful presentations and dashboards with customized reporting tools.
$9
per month per user per project
Pricing
Amazon QuickSightLooker Studio
Editions & Modules
Reader
$3
per month per user
Author
$24
per month per user
Reader Pro
$24
per month per user
Author Pro
$50
per month per user
Looker Studio Pro
$9
per month per user per project
Looker Studio
No charge
Offerings
Pricing Offerings
Amazon QuickSightLooker Studio
Free Trial
YesNo
Free/Freemium Version
NoYes
Premium Consulting/Integration Services
NoNo
Entry-level Setup FeeNo setup feeNo setup fee
Additional DetailsProspective buyers can also purchase a set number of sessions or questions in lieu of a monthly subscription.
More Pricing Information
Community Pulse
Amazon QuickSightLooker Studio
Considered Both Products
Amazon QuickSight
Chose Amazon QuickSight
As per our requirement, the Amazon Eco System leads us to use the Amazon Quick Sight platform. It works well with Redshift datasources.
Chose Amazon QuickSight
Due to the fact that our platform infrastructure is mainly based on AWS, it was seamless and effortless for integration. Our second consideration is the operating cost in which QuickSight is reasonably low compared to other tools we had evaluated. From a development …
Chose Amazon QuickSight
QuickSight is best suited to augment your other BI solutions, not as a primary tool. It still very immature when you compare it to products like Tableau, Qlik, Microsoft Power BI and others. However, it is very easy to get connected to data sources and a good way to …
Chose Amazon QuickSight
All of the other reporting platforms my organization has used previously were within our CRM and not a standalone program. In that we were very limited in being able to slice and dice the data the way that we wanted to.
Chose Amazon QuickSight
In our case, we are storing our large amount of data in the cloud so using QuickSight adds up to the performance of the reporting. We are using it as a secondary reporting tool so that a business user can generate their own report. We are using Tableau as our primary reporting …
Looker Studio
Chose Looker Studio
The main reason why Looker Studio was selected is because it was already integrated into the google ecosystem. But it actually once you start working with it, is really easy to get into. For really complex reports you will have to focus in building a good model in the database …
Chose Looker Studio
I liked Tableau, but it is a bit pricey, also there is no option to share the report online unless you add the team members. If your research is not really big and difficult, using Looker Studio is more practical and easy. I think it is very important to estimate how big and …
Chose Looker Studio
Looker Studio is far easier to implement, stand up, and learn. The interface is simpler and user-friendly for various levels of data visualization/analysis knowledge and experience. The biggest benefit of Looker Studio, however, is its ease of connection to GA data and speed. …
Chose Looker Studio
We selected Looker Studio because we are Google Workspace users, and Looker Studio is natively integrated with it.
Chose Looker Studio
The free version of Looker Studio is still better than the leading enterprise-embedded BI tools, despite its weaknesses. The leading embedded BI platforms have terrible visualizations that can be spotted a mile away. They are also primarily locked to a grid, making it very hard …
Chose Looker Studio
Easy availability and accessible with Google suits. Sharing is smooth.
Chose Looker Studio
Google Data Studio integrates data into visually appealing reports and can constantly update based on the linked data source (i.e., Google Analytics), a feature that neither of the platforms listed can do. However, sometimes Google Data Studio can't generate graphs based on my …
Chose Looker Studio
We selected Google Data Studio because it is easier to make connections with third-party data sources. Also Google Data Studio can understand connections between different tables and databases better that its competitors such as Power BI. Compared to Power BI you do not need to …
Chose Looker Studio
In comparison to Kibana , its much easier and being free its worth a lot. Apart from that it has flexibility of connecting to more than 300 connectors, which is not there in Kibana. Apart from that no doubt its much better that in terms of visualization of Data, analytics etc.

A…
Chose Looker Studio
Data Studio is the first step in your data visualization journey, as your data gets bigger and your need for information grows you will have to move to something more powerful,
Chose Looker Studio
Google holds it's own against these competitors as they each have their own strengths and weaknesses. While Tableau provides user-interactive reporting, its formatting options can be quickly rigid and frustrating.
Chose Looker Studio
Google Data Studio provides a great feature set considering its price point, especially when compared to commercial options from Microsoft and Tableau. While it may not be as versatile when it comes to working with and developing complex datasets, there is enough charm in its …
Chose Looker Studio
We have used Google Charts as well which works just as great as Google Data Studio for our team. We love both of these tools.
Chose Looker Studio
Well this tool is free that's the primary reason of using it more often.
Microsoft Power BI doesn't have google sheet connector that's the second one.
Chose Looker Studio
Google Data Studio is a Google product and many other companies also use Google Suite (as Gmail), so it was easier to share reports to clients using it than Zoho Analytics (which needs a paid account to give access to any other user).
Chose Looker Studio
Google Analytics and Google Data studio work well with each other. They don't necessarily stack against each other, Google Data studio just makes interpreting the data more visual and concise. I recommend both and not one over the other. Both are free tools provided by Google, …
Chose Looker Studio
Google Data Studio is free, easily integrates with the Google Marketing Platform, and is simple to use. It's a better choice for most basic marketing reporting. Tableau is better for more BI and exploratory data analysis.
Chose Looker Studio
Obviously, Google Data Studio is an improvement over Google Charts, which I believe powers the chart modules used in Data Studio. I think of Data Studio as a convenient way to combine multiple Google Charts in one, easy-to-read report.

In many ways it is similar to SmartDraw's …
Chose Looker Studio
We are heavily within the Google ecosystem and therefore didn't really consider alternatives to Google Data Studio since it met our somewhat limited needs at the time of implementation. For outside presentations, we would probably lean towards something that allows us to more …
Chose Looker Studio
We originally selected Google Data Studio since it didn't have a cost but have since switched to using DashThis.
Chose Looker Studio
Data studio gives a more robust set of metrics that can be added to the reports. Personalization of the information you want to show and analyze is much better with Data Studio. Website and campaign performance reporting all in one place are very useful and practical. Creating …
Chose Looker Studio
Compared with Tableau and Power BI, I would say Google Data Studio is fairly placed or a pretty decent tool. We need to understand, this is a free tool and it will have its own limitations - apart from that this is a pretty decent tool compared to the biggies in the market.
Chose Looker Studio
At this point I am unable to have Facebook ads data in the Agorapulse reports (although I can customize them now). If at any point I am able to include this data I'm my Agorapulse reports I will switch to that so that I. Not having to use several different software programs.
Chose Looker Studio
Google Data Studio is an all in one package, like Adobe and Mapp. It is perfect if companies using Google AdWords and Google Analytics. The integrated dashboard is easy to configure and has a really nice visualization.
Features
Amazon QuickSightLooker Studio
BI Standard Reporting
Comparison of BI Standard Reporting features of Product A and Product B
Amazon QuickSight
8.0
Ratings
2% below category average
Looker Studio
8.0
Ratings
5% below category average
Pixel Perfect reports8.00 Ratings7.00 Ratings
Customizable dashboards8.00 Ratings8.50 Ratings
Report Formatting Templates8.00 Ratings8.40 Ratings
Ad-hoc Reporting
Comparison of Ad-hoc Reporting features of Product A and Product B
Amazon QuickSight
7.2
Ratings
11% below category average
Looker Studio
7.6
Ratings
5% below category average
Drill-down analysis8.00 Ratings9.50 Ratings
Formatting capabilities8.00 Ratings8.00 Ratings
Integration with R or other statistical packages6.00 Ratings4.00 Ratings
Report sharing and collaboration7.00 Ratings8.90 Ratings
Report Output and Scheduling
Comparison of Report Output and Scheduling features of Product A and Product B
Amazon QuickSight
6.9
Ratings
18% below category average
Looker Studio
8.2
Ratings
3% below category average
Publish to Web8.00 Ratings7.50 Ratings
Publish to PDF6.30 Ratings9.40 Ratings
Report Versioning6.00 Ratings8.00 Ratings
Report Delivery Scheduling7.00 Ratings7.40 Ratings
Delivery to Remote Servers7.00 Ratings8.80 Ratings
Data Discovery and Visualization
Comparison of Data Discovery and Visualization features of Product A and Product B
Amazon QuickSight
5.8
Ratings
32% below category average
Looker Studio
7.1
Ratings
14% below category average
Pre-built visualization formats (heatmaps, scatter plots etc.)6.00 Ratings9.50 Ratings
Location Analytics / Geographic Visualization8.00 Ratings9.00 Ratings
Predictive Analytics3.50 Ratings5.00 Ratings
Pattern Recognition and Data Mining00 Ratings5.00 Ratings
Access Control and Security
Comparison of Access Control and Security features of Product A and Product B
Amazon QuickSight
8.0
Ratings
6% below category average
Looker Studio
-
Ratings
Multi-User Support (named login)8.00 Ratings00 Ratings
Role-Based Security Model8.00 Ratings00 Ratings
Multiple Access Permission Levels (Create, Read, Delete)8.00 Ratings00 Ratings
Single Sign-On (SSO)8.00 Ratings00 Ratings
Mobile Capabilities
Comparison of Mobile Capabilities features of Product A and Product B
Amazon QuickSight
3.9
Ratings
67% below category average
Looker Studio
-
Ratings
Responsive Design for Web Access4.00 Ratings00 Ratings
Mobile Application3.50 Ratings00 Ratings
Dashboard / Report / Visualization Interactivity on Mobile3.80 Ratings00 Ratings
Application Program Interfaces (APIs) / Embedding
Comparison of Application Program Interfaces (APIs) / Embedding features of Product A and Product B
Amazon QuickSight
6.0
Ratings
26% below category average
Looker Studio
-
Ratings
REST API6.10 Ratings00 Ratings
Javascript API6.60 Ratings00 Ratings
iFrames7.00 Ratings00 Ratings
Java API6.10 Ratings00 Ratings
Themeable User Interface (UI)7.00 Ratings00 Ratings
Customizable Platform (Open Source)3.00 Ratings00 Ratings
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User Ratings
Amazon QuickSightLooker Studio
Likelihood to Recommend
9.0
(0 ratings)
8.9
(0 ratings)
Likelihood to Renew
-
(0 ratings)
9.0
(0 ratings)
Usability
7.0
(0 ratings)
8.5
(0 ratings)
Support Rating
9.0
(0 ratings)
6.7
(0 ratings)
User Testimonials
Amazon QuickSightLooker Studio
Likelihood to Recommend
I'm likely to recommend it because it would become so native if other cloud services are based on AWS infrastructure, like our current setup. It is very seamlessly integrated with other services to feed in data for the visualization. In addition, supporting a reasonably large number of users concurrently is not an issue and should be able to scale horizontally as needed.
Read full review
Does great at open canvas editing and letting you fully customize without the need for a grid. It is democratizing self-service no-code analytics. You do not need to be a data or analytics engineer to get started, and you can go very far based on how intuitive and straightforward the UI is. Some of the biggest challenges with Looker Studio relate to user management/security, embedding options, and issue support. For a long time, every user needed to have a Gmail to invite them to view a dashboard via login, not sure if that has been improved yet. You can let any user view without logging in, but that is not always recommended due to security reasons. In terms of embedding, you can only iframe dashboards. More sophisticated BI tools let you embed elements via API or Javascript. Iframing dashboards also make drill downs and dashboard to dashboard navigation tricky/near impossible. There is also no ability to contact Google for support when bugs or outages happen. They point everyone to the Data Studio community. There is some ability to get in contact with Google if you have an enterprise-level contract with Google Cloud, but the path for support is very ad hoc and not always fruitful.
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Pros
  • Lightweight and serverless BI tool that can be used for niche dashboards.
  • Its integration into other AWS Services is one of its most appealing features.
  • The low monthly cost is another benefit.
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  • Self-service
  • Easy to use, point and click
  • Little to no training required
  • Easy to share internally and externally
  • Rich visualizations
  • Canned reports
  • Easy to copy/paste/dupe existing reports
  • Ability to join data sets
  • Easy integration with various data sources
  • Flexible data integrations, including lowest common denominator (CSV, XLS, G-Sheets)
  • Wide range of APIs
  • Secure / authentication via Google SSO
  • Easy to share / re-assign ownership of reports and data sources
Read full review
Cons
  • One of the primary challenges I've had with Amazon QuickSight so far is that some of the reports I want to build use data from different data sets. Instead of being able to put all of the information I want to see into one report.
  • Some of our Amazon QuickSight reports only update every 24 hours. It would be great to see that data in real-time.
  • I would remove the various time zones from Amazon QuickSight and only use the time zone we are in.
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  • Few functionalities are very exclusive only for data studio.
  • It's time taking to load data and at the same time only single Data source can be connected.
  • When editing the reports you have to switch between Edit and View mode to see how does the change looks like.
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Likelihood to Renew
No answers on this topic
It is the simplest and least expensive way for us to automate our reporting at this time. I like the ability to customize literally everything about each report, and the ability to send out reports automatically in emails. The only issue we have been having recently is a technical glitch in the automatic email report. Sadly, there is almost no support for this tool from Google, but is also free, so that is important to take into consideration
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Usability
It is easy to use and set up no need to put in so much effort. Once build, the dashboard can be used with multiple clients with the same domain. It provides multiple connectivity options which makes it a versatile option for reporting.
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It is not ideal and requires time and dedication to understand how to work with it. Also, it has a lot of limitations around data it can accept. But in most cases, this tool is sufficient for everyday tasks of product and marketing departments. I wouldn't say that the interface is very user-friendly, but for people who regularly work with analytical tools, it must be ok.
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Support Rating
They provide proper support when needed. They are always ready to provide the box solution and make things easier for users.
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I give it a lower support rating because it seems like our Dev team hasn't gotten the support they need to set up our database to connect. Seems like we hit a roadblock and the project got put on pause for dev. That sucks for me because it is harder to get the dev team to focus on it if they don't get the help they need to set it up.
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Alternatives Considered
As per our requirement, the Amazon Eco System leads us to use the Amazon Quick Sight platform. It works well with Redshift datasources.
Read full review
Looker Studio is far easier to implement, stand up, and learn. The interface is simpler and user-friendly for various levels of data visualization/analysis knowledge and experience. The biggest benefit of Looker Studio, however, is its ease of connection to GA data and speed. Furthermore, since it is an online program/tool, it requires less CPU/battery/storage on the user's device.
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Return on Investment
  • Cost Effective
  • Easy setup and maintenance
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  • Free, so the only investment is time
  • Because it doesn't have native support of non-Google sources, it can cost more money than Tableau
  • The time spent formatting the templates or building connectors can have a negative impact on ROI
  • As a agency, charging for the reporting service is profitable after the first month or two after building the dashboard.
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ScreenShots