amoCRM vs. LeadSquared

Overview
ProductRatingMost Used ByProduct SummaryStarting Price
amoCRM
Score 7.1 out of 10
Small Businesses (1-50 employees)
amoCRM is a cloud-based sales management solution designed for small to medium sized businesses. Some key features include: Webform Integration, Pipeline Management and Tasks Management.
$15
/user/month
LeadSquared
Score 7.3 out of 10
N/A
LeadSquared is a marketing automation and CRM platform. It includes landing pages, email marketing, lead management, analytics, connectors, and WordPress Plugins.
$25
per month per user
Pricing
amoCRMLeadSquared
Editions & Modules
Basic
$15
/user/month
Advanced
$25.00
/user/month
Enterprise
$45
/user/month
Sales Pro
$25
per month per user
Sales Super
$50
per month per user
Marketing Pro
$1067
per account
Marketing Super
$1779
per account
Offerings
Pricing Offerings
amoCRMLeadSquared
Free Trial
YesYes
Free/Freemium Version
NoNo
Premium Consulting/Integration Services
NoNo
Entry-level Setup FeeNo setup fee$100 Per Account
Additional DetailsNo minimum amount of users. Free set-up assistance with your own personal amoCRM expert.Additional add-ons and modules available for expanded functionality. Special pricing for startups.
More Pricing Information
Community Pulse
amoCRMLeadSquared
Considered Both Products
amoCRM
Chose amoCRM
Reasons why we chose amoCRM:
1. It's customizable, we can add custom fields and processes.
2. It has a lot of ready integrations with services we use.
Chose amoCRM
We have used Google Analytics, which is less of a direct competitor. Google Analytics does a lot more of tracking client data and engagement after it has happened. Google Analytics is not live like amoCRM can be and provide minute by minute data. This is where amoCRM has true …
LeadSquared
Chose LeadSquared
LeadSquared is a dedicated Sales CRM. Earlier we were using Freshdesk for sales following a ticket based model which was highly inconvenient as all customer activity used to get created as a separate ticket and overall effort tracking was a mess. With the Lead and Activity …
Chose LeadSquared
We were searching for a CRM which was customizable according to our requirements and we tried with a lot of tools but this application has really worked out for us.
Chose LeadSquared
Flexibility and readiness to upgrade as per client's requirement. Support is at its best - The team, including people like Pratheek, is just amazing to work with. This totally reflects the company's work culture and the ethics they operate under. They have a client first …
Chose LeadSquared
LeadSquared is able to provide very important and informative reports and dashboards which is something we were looking for a long time and LeadSquared gave us all the things that we need. This is the main reason we selected LeadSquared against other alternatives.
Chose LeadSquared
The decision to go with LedSquared is three fold
  1. Flexible and easily adaptable to your use case.
  2. Quick and easy to integrate and get going
Chose LeadSquared
Its just because the team was approachable , this is one very good point
Just a call and sms away are the team for support.
Chose LeadSquared
LeadSquared is easier to use and much less expensive. The cost of onboarding (time and expense) is less than that of competitors. It's intuitive ease of use does not require one to have super in depth knowledge. There was much less risk going with LS compared to competitors …
Chose LeadSquared
It satisfied our key metrics of features and recurring costs.
Chose LeadSquared
Zoho is not customizable, and Capillary could not deliver technically. Kapture - Bad experience in project management.
Chose LeadSquared
Much more cost-effective than the other solutions on this list. Hubspot's A/B testing and email marketing library is much better, but not needed when you compare costs.
Chose LeadSquared
We tried integrating Zoho CRM but couldn't integrate it well and get our agents to use it. So, we looked at many other options and finalized on LeadSquared.
Chose LeadSquared
Simple to use - Intensive training is not required
Best in class interfaces - intuitive and responsive
Responsive web design templates are available
Chose LeadSquared
I looked closely at Infusionsoft. While the nurturing/decision tree tool of Infusionsoft was far more sophisticated, the many negative reviews of Infusionsoft lead me to look elsewhere. Leadsquared had very positive reviews and aggressive pricing. It has less features, but the …
Chose LeadSquared
As mentioned before LeadSquared is the best platform I have used for its features and usability and in the levels of support you receive.
Chose LeadSquared
We have to use ZOHO for CRM, AWeber or Get Response for auto responders and LeadPages for landing pages. LeadSquared is the complete package in one place. It saves time and improves quality and productivity.
Chose LeadSquared

According to me LeadSquared is a complete package for any one who does marketing and needs to manage multiple leads from different sources, and I am one of them. I felt LeadSquared was the best platform for me to work on without facing any difficulties.

So I started using …

Chose LeadSquared
It's most effective and less expensive.
Chose LeadSquared
The only Product we used and using "LeadSquared"
Chose LeadSquared
I moved from MailChimp to LeadSquared. Primarily because I wanted landing pages and email marketing in one software. Plus I wanted more advanced ways of segmenting customers and data based triggering of autoresponders.
Chose LeadSquared
When it comes to Marketing Automation, LeadSquared wins hands-down in terms of features. They also have a very friendly support team who go that extra mile to make the customer happy.
Features
amoCRMLeadSquared
Sales Force Automation
Comparison of Sales Force Automation features of Product A and Product B
amoCRM
8.8
Ratings
13% above category average
LeadSquared
-
Ratings
Customer data management / contact management10.00 Ratings00 Ratings
Workflow management8.40 Ratings00 Ratings
Opportunity management8.00 Ratings00 Ratings
Integration with email client (e.g., Outlook or Gmail)8.40 Ratings00 Ratings
Interaction tracking9.00 Ratings00 Ratings
Customer Service & Support
Comparison of Customer Service & Support features of Product A and Product B
amoCRM
8.4
Ratings
11% above category average
LeadSquared
-
Ratings
Call center management8.40 Ratings00 Ratings
Marketing Automation
Comparison of Marketing Automation features of Product A and Product B
amoCRM
8.8
Ratings
15% above category average
LeadSquared
-
Ratings
Lead management10.00 Ratings00 Ratings
Email marketing7.70 Ratings00 Ratings
CRM Project Management
Comparison of CRM Project Management features of Product A and Product B
amoCRM
6.3
Ratings
19% below category average
LeadSquared
-
Ratings
Task management8.20 Ratings00 Ratings
Billing and invoicing management5.00 Ratings00 Ratings
Reporting5.70 Ratings00 Ratings
CRM Reporting & Analytics
Comparison of CRM Reporting & Analytics features of Product A and Product B
amoCRM
7.5
Ratings
1% below category average
LeadSquared
-
Ratings
Forecasting7.20 Ratings00 Ratings
Pipeline visualization10.00 Ratings00 Ratings
Customizable reports5.10 Ratings00 Ratings
Customization
Comparison of Customization features of Product A and Product B
amoCRM
8.5
Ratings
13% above category average
LeadSquared
-
Ratings
Custom fields10.00 Ratings00 Ratings
Scripting environment7.00 Ratings00 Ratings
API for custom integration8.40 Ratings00 Ratings
Security
Comparison of Security features of Product A and Product B
amoCRM
9.2
Ratings
10% above category average
LeadSquared
-
Ratings
Single sign-on capability10.00 Ratings00 Ratings
Role-based user permissions8.40 Ratings00 Ratings
Social CRM
Comparison of Social CRM features of Product A and Product B
amoCRM
10.0
Ratings
31% above category average
LeadSquared
-
Ratings
Social data10.00 Ratings00 Ratings
Social engagement10.00 Ratings00 Ratings
Integrations with 3rd-party Software
Comparison of Integrations with 3rd-party Software features of Product A and Product B
amoCRM
8.4
Ratings
14% above category average
LeadSquared
-
Ratings
Marketing automation8.40 Ratings00 Ratings
Platform
Comparison of Platform features of Product A and Product B
amoCRM
8.4
Ratings
14% above category average
LeadSquared
-
Ratings
Mobile access8.40 Ratings00 Ratings
Email & Online Marketing
Comparison of Email & Online Marketing features of Product A and Product B
amoCRM
-
Ratings
LeadSquared
7.4
Ratings
10% below category average
WYSIWYG email editor00 Ratings7.00 Ratings
Dynamic content00 Ratings7.00 Ratings
Landing pages00 Ratings5.80 Ratings
A/B testing00 Ratings8.10 Ratings
Mobile optimization00 Ratings6.00 Ratings
Email deliverability reporting00 Ratings5.00 Ratings
List management00 Ratings9.00 Ratings
Triggered drip sequences00 Ratings10.00 Ratings
Lead Management
Comparison of Lead Management features of Product A and Product B
amoCRM
-
Ratings
LeadSquared
8.5
Ratings
3% above category average
Lead nurturing automation00 Ratings10.00 Ratings
Lead scoring and grading00 Ratings9.00 Ratings
Data quality management00 Ratings5.10 Ratings
Automated sales alerts and tasks00 Ratings10.00 Ratings
Campaign Management
Comparison of Campaign Management features of Product A and Product B
amoCRM
-
Ratings
LeadSquared
4.1
Ratings
52% below category average
Calendaring00 Ratings2.10 Ratings
Reporting & Analytics
Comparison of Reporting & Analytics features of Product A and Product B
amoCRM
-
Ratings
LeadSquared
6.0
Ratings
14% below category average
Dashboards00 Ratings6.00 Ratings
Standard reports00 Ratings8.00 Ratings
Custom reports00 Ratings4.00 Ratings
Platform & Infrastructure
Comparison of Platform & Infrastructure features of Product A and Product B
amoCRM
-
Ratings
LeadSquared
9.0
Ratings
9% above category average
API00 Ratings10.00 Ratings
Role-based workflow & approvals00 Ratings8.00 Ratings
Customizability00 Ratings10.00 Ratings
Best Alternatives
amoCRMLeadSquared
Small Businesses
Salesmate
Salesmate
Score 10.0 out of 10
Salesmate
Salesmate
Score 10.0 out of 10
Medium-sized Companies
Creatio
Creatio
Score 9.7 out of 10
LocaliQ
LocaliQ
Score 9.0 out of 10
Enterprises
Creatio
Creatio
Score 9.7 out of 10
Agile CRM
Agile CRM
Score 9.8 out of 10
All AlternativesView all alternativesView all alternatives
User Ratings
amoCRMLeadSquared
Likelihood to Recommend
8.2
(0 ratings)
7.0
(0 ratings)
Likelihood to Renew
-
(0 ratings)
8.8
(0 ratings)
Usability
-
(0 ratings)
9.0
(0 ratings)
Support Rating
-
(0 ratings)
9.8
(0 ratings)
User Testimonials
amoCRMLeadSquared
Likelihood to Recommend
amoCRM is a great tool for midsize companies to build business processes of managing leads and work with clients in one place. It's very easy to integrate with your products because it has a lot of ready integrations with popular services. Also, a lot of companies offer a custom developed solution based on amoCRM to fit your business needs. amoCRM might not be so great of a solution for a small company because of its price and when you have less than 15-20 new leads per day. Also, you should definitely check API documentation if you need a fully customizable solution, it might not fit your needs.
Read full review
Leadsquared is well suited for small to medium-sized enterprises where the team is small and you have a lot of areas to explore. Every team can have their suites/ accounts customised accordingly. I am not sure if I can compare it for bigger enterprises but I feel this best of best to get your work done more efficiently.
Read full review
Pros
  • Easy to use interface. You can customize your lead's view to show the most important information for amoCRM users.
  • Ready to use Integrations. You can integrate amoCRM with your virtual PBX service, end-to-end analytics service, mailing services.
  • Rich API. You can easily export all leads from amoCRM to different services and work with this data.
  • Customization. You can add your own fields to lead card to fit your needs.
  • Access management. You can set up different rights for different users, so only several users can, for example, delete leads or export data.
Read full review
  • Call history is recorded like dialed calls, connected calls, total talktime in a daily, weekly, monthly, yearly, and on a custom basis.
  • The activity history of both customers, and employees are shown clearly, which help us a lot in understanding the interest of the customer, and their communication history with the organization.
  • Daily attendance history and man-days management can be done.
  • Sales performance and their values are mapped clearly.
Read full review
Cons
  • Room for improvement would be that you need to manually integrate some of the apps for use.
  • Adding information to different fields is timely, and having an auto-fill would be very useful for a lot of the text fields. Perhaps using AI platforms could help identify what content should flow where on the platform.
  • Allow for Twitter integration. Grabbing leads from twitter is very important, using it for FB Messenger is great, but what about other platforms?
Read full review
  • LeadSquared is a little bit expensive compared to other slimmer products, so they need to think about it.
  • Sometimes LeadSquared gets stuck when I use it to run a large campaign, I would like them to improve this.
  • LeadSquared creates a problem in slow internet connections, so I guess this is also an improvement area for them.
Read full review
Likelihood to Renew
No answers on this topic
It is an excellent value for money solution and is fulfilling all our needs quite efficiently. They keep working on the product and each month sees an update allowing for a bug free experience and faster incorporation of newer tools. I see no reason why I would not like to renew the subscription for this fabulous product.
Read full review
Usability
No answers on this topic
1. The learning curve is not too steep; it is fairly simple. The UI albeit old looking, is fairly simple. 2. It has a lot of integrated apps using which you can directly access other systems under a single umbrella. 3. Processes and permission templates allow for role based access, thereby further simplifying the system by removing unnecessary element with respect to a specific group
Read full review
Support Rating
No answers on this topic
Great to work with and also Easy to work with Do not just listen to the problem but provide upfront solutions Always available and are ready to support on holidays Considerate of user's knowledge and always ready to explain the smallest / dumbest doubt a user can ask Always available to help with the internal tasks as well like creating automations, drip creations etc
Read full review
Alternatives Considered
We have used Google Analytics, which is less of a direct competitor. Google Analytics does a lot more of tracking client data and engagement after it has happened. Google Analytics is not live like amoCRM can be and provide minute by minute data. This is where amoCRM has true benefit is in the up to the minute updates. Google Analytics gives me information after it has happened, which is great, but not enough to increase leads or sales.
Read full review
LeadSquared is a dedicated Sales CRM. Earlier we were using Freshdesk for sales following a ticket based model which was highly inconvenient as all customer activity used to get created as a separate ticket and overall effort tracking was a mess. With the Lead and Activity model, tracking became much easier and yes, Freshdesk is a support tool and Freshsales does exist but LeadSquared fulfilled our usecase at a much lesser price.
Read full review
Return on Investment
  • Positive impact is on time, the mobile app makes it easy to implement on all devices. For students, it helps to improve their communication skills.
  • Positive, the leads you can gather all in one place makes it much more of an efficient process to track communication, so it saves time, and as a result, saves money.
  • Negative, it seems to take up a lot of data on our mobile devices. Overall it does not have a major impact on the business, but on a mobile device it does drain the battery more than other apps do.
Read full review
  • Lead leakage stopped, positively impacting the CPL.
  • Customized Lead Stages helped the sales team to have a better follow up thus improving the conversion rates.
  • Automations and Drip implementation helped in drawing direct/indirect conversions from dormant leads - Adding to LTV of a customer.
Read full review
ScreenShots

amoCRM Screenshots

Screenshot of Digital Pipeline (Automated lead warming and follow-up)Screenshot of Customizable pipeline is easy to learn and navigate. It's refreshed in live time, so you're always up-to-date.Screenshot of Quick and intuitive Salesbot builder will help you in getting your own chatbot in no time. Save time and effort by getting rid of repetitive tasks and providing 24/7 communication line with your business.Screenshot of Take your business with you wherever you go. Our mobile app is capable of lead tracking, calls, sending emails and much more.Screenshot of Tons of integrations with different services, as well as the most popular communication channels can be connected to amoCRM for free.Screenshot of Lead profile with click to call, email, and chat

LeadSquared Screenshots

Screenshot of Lead CaptureScreenshot of Lead DistributionScreenshot of Lead NurturingScreenshot of Sales AutomationScreenshot of Sales TrackingScreenshot of Workflow Automation