TrustRadius: an HG Insights company

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    Overview
    ProductRatingMost Used ByProduct SummaryStarting Price

    Amplitude Analytics

    Score8.3 out of 10
    N/AAmplitude Analytics is an analytics platform for mobile and web. It is designed to help organizations segment users and analyze funnels, retention and revenue. Amplitude Analytics helps product marketers to achieve actionable insights from customer digital journeys and uses behavioral graphs to build customer-focused products. Amplitude also optimizes digital products for increased quality engagements, increased conversion rates, and long-term customer loyalty.

    $61

    per month

    Mixpanel

    Score8.7 out of 10
    N/AMixpanel helps companies measure what matters, make decisions fast, and build better products through data. With self-serve product analytics solution, teams can analyze how and why people engage, convert, and retain—in real-time, across devices—to improve their user experience. Mixpanel serves over 26,000 companies from different industries around the world, including Expedia, Uber, Ancestry, DocuSign, and Lemonade. Headquartered in San Francisco, Mixpanel has offices in New York,…

    $0

    per month

    Pricing
    Amplitude AnalyticsMixpanel
    Editions & Modules
    Plus
    $49
    per month (paid annually)
    Growth
    Contact Sales
    Enterprise
    Contact Sales
    Starter
    Free
    Free
    $0
    per month
    Growth
    $17
    per month
    Enterprise
    Contact sales
    Offerings
    Pricing Offerings
    Amplitude AnalyticsMixpanel
    Free Trial
    NoNo
    Free/Freemium Version
    YesYes
    Premium Consulting/Integration Services
    YesNo
    Entry-level Setup FeeNo setup feeNo setup fee
    Additional Details—Mixpanel uses MTU (Monthly Tracked User) pricing, which is designed to scale with your company. MTUs are roughly equivalent to the number of unique visitors on your product and each user is counted once per month, even if they use multiple devices. If Events based pricing makes more sense for your business, reach out to us and we can work with you!
    More Pricing Information
    Community Pulse
    Amplitude AnalyticsMixpanel
    Considered Both Products
    Amplitude
    Chose Amplitude Analytics
    Amplitude Analytics is a robust platform that can take your data reporting beyond what's currently capable in GA. Heap is a great intermediate tool, that takes data analysis a step further and is an excellent product in it's own right. Mixpanel is the most comparable both have …
    Incentivized
    Chose Amplitude Analytics
    Mixpanel was the top competitor to Amplitude when my organization was reviewing analytics tools. We went with Amplitude because it was more robust when it came to experimentation features and proactive insights. Amplitude also had an edge in team collaboration and data …
    Incentivized
    Chose Amplitude Analytics
    Amplitude provides better capabilities to consume real time event data and provide meaningful insights compared to other products like Mixpanel. It also provides better data governance capabilities to maintain accurate and high data quality.
    Incentivized
    Chose Amplitude Analytics
    Amplitude Analytics provides much more granular data than Google Analytics and gives you much more flexibility in how you can segment and splice the data. It also provides the ability to create closed funnels, which I have yet to find out how to do in Google Analytics. …
    Incentivized
    Chose Amplitude Analytics
    Amplitude Analytics & Mixpanel are both evenly matched in terms of features and value. Amplitude Analytics scores better in terms of conversion drives and cohort analysis in my opinion. In addition to that, Amplitude Analytics has done a lot more in terms of guiding …
    Incentivized
    Chose Amplitude Analytics
    Amplitude has more advanced reporting whereas Mixpanel is mostly a “do-it-all” analytics tool. Choose Amplitude if you have enterprise-level marketing/users. Choose Mixpanel if you want to send notifications.
    Incentivized
    Chose Amplitude Analytics
    I find Amplitude much easier to use than Mixpanel or GA are. The UX is easy to grasp and as long as you have an intuitive set-up or good documentation on how your events are set up it makes for quick onboarding. Looker does a better job of easily allowing customization with SQL …
    Incentivized
    Chose Amplitude Analytics
    • Amplitude offers greater flexibility
    • It's easy to use compared to alternatives
    Incentivized
    Chose Amplitude Analytics
    We've used a ton of analytics tools and Amplitude allows us to do everything we need for free. The other options we tried were either not robust enough to report on user level stats, or cost $. The platforms in this space are super competitively aligned so functionality wise …
    Incentivized
    Mixpanel
    Chose Mixpanel
    I wasn't directly part of the evaluation for Amplitude but I think we went with Mixpanel because of the price.
    Incentivized
    Chose Mixpanel
    • There was not really any other competitors for this specific use case that had a chance
    • We used Google Analytics for some things but obviously, GA is anonymous data so not useful for product teams with users
    • Other solutions out there seemed to be too expensive and this was the …
    Incentivized
    Key User Insights
    Would buy again
    No answers on this topic
    No answers on this topic
    Delivers good value for the price
    No answers on this topic
    No answers on this topic
    Happy with the feature set
    No answers on this topic
    No answers on this topic
    Lived up to sales and marketing promises
    No answers on this topic
    No answers on this topic
    Implementation went as expected
    No answers on this topic
    No answers on this topic
    TrustRadius Insights
    Amplitude AnalyticsMixpanel
    Highlights

    TrustRadius
    Research Team Insight
    Published

    Reviewers indicate that both Amplitude Analytics and Mixpanel are commonly used for tracking and analyzing user activity data. Both platforms have been used by teams focused on product management, marketing, and data analysis, among others. Customers of both products point out their functionality in uncovering custom user paths, tracking events, and creating user cohorts based on behavior.

     

    Mixpanel users, however, report a more extensive reliance on funnel visualization and A/B testing features. These users often leverage Mixpanel’s tailored analytical models to track user conversion over time and test different UI/UX designs. On the other hand, Amplitude users frequently note the efficiency of the platform’s behavioral analysis for product optimization.

     

    In terms of feedback, despite the shared functionality of these platforms, users have voiced unique concerns for each. Some Mixpanel customers have pointed out room for improvement in the platform’s ability to handle large data volumes and its pricing model, especially for start-ups. Comparatively, some Amplitude users have indicated a steep learning curve and a desire for improvement in data export options.

    User Ratings
    Amplitude AnalyticsMixpanel
    Likelihood to Recommend
    8.4
    (31 ratings)
    9.0
    (50 ratings)
    Likelihood to Renew
    10.0
    (1 ratings)
    10.0
    (13 ratings)
    Usability
    7.7
    (3 ratings)
    9.0
    (2 ratings)
    Availability
    9.0
    (1 ratings)
    -
    (0 ratings)
    Performance
    10.0
    (1 ratings)
    -
    (0 ratings)
    Support Rating
    9.0
    (6 ratings)
    1.0
    (8 ratings)
    In-Person Training
    8.0
    (1 ratings)
    -
    (0 ratings)
    Online Training
    7.0
    (1 ratings)
    8.0
    (2 ratings)
    Implementation Rating
    9.0
    (1 ratings)
    8.9
    (3 ratings)
    Configurability
    8.0
    (1 ratings)
    -
    (0 ratings)
    Contract Terms and Pricing Model
    8.0
    (1 ratings)
    -
    (0 ratings)
    Ease of integration
    9.0
    (1 ratings)
    -
    (0 ratings)
    Product Scalability
    8.0
    (1 ratings)
    -
    (0 ratings)
    Vendor post-sale
    9.0
    (1 ratings)
    -
    (0 ratings)
    Vendor pre-sale
    9.0
    (1 ratings)
    -
    (0 ratings)