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Mixpanel | Score8.7 out of 10 | N/A | Mixpanel helps companies measure what matters, make decisions fast, and build better products through data. With self-serve product analytics solution, teams can analyze how and why people engage, convert, and retain—in real-time, across devices—to improve their user experience. Mixpanel serves over 26,000 companies from different industries around the world, including Expedia, Uber, Ancestry, DocuSign, and Lemonade. Headquartered in San Francisco, Mixpanel has offices in New York,… | $0 per month |
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| Additional Details | Mixpanel uses MTU (Monthly Tracked User) pricing, which is designed to scale with your company. MTUs are roughly equivalent to the number of unique visitors on your product and each user is counted once per month, even if they use multiple devices. If Events based pricing makes more sense for your business, reach out to us and we can work with you! | ||||||||||
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| Considered Both Products | Verified User Chose Mixpanel We actually use both. Mixpanel is more customisable for me. Tableau has more fixed data Independently Invited by TrustRadius A de minimis incentive was given to thank the reviewer for their time. The incentive was not used to bias or drive a particular response, nor was the incentive contingent on a positive endorsement. More Info ![]() Sales Manager in Sales at Safe Travel Cartagena (Leisure, Travel & Tourism, 51-200 employees) Chose Mixpanel Datanomix is an excellent tool, with similar characteristics; however, Mixpanel has been our preference for two main reasons: one, to have customization and to be able to adapt the interface and tools to our use, and two, to be able to count on reports that it automates the … Independently Invited by TrustRadius A de minimis incentive was given to thank the reviewer for their time. The incentive was not used to bias or drive a particular response, nor was the incentive contingent on a positive endorsement. More Info ![]() Chief of Staff in Professional Services at Andreessen Horowitz (Venture Capital & Private Equity, 51-200 employees) Chose Mixpanel We chose it to strengthen internal communication to work more organized and productive. Objective achieved. Independently Invited by TrustRadius A de minimis incentive was given to thank the reviewer for their time. The incentive was not used to bias or drive a particular response, nor was the incentive contingent on a positive endorsement. More Info ![]() Agile Developer in Information Technology at Wipro (Information Technology & Services, 10,001+ employees) Chose Mixpanel Mixpanel is critical for measuring customer and consumer actions through behavioral messaging by allowing notifications to be sent based on their actions; can be deployed on all major platforms, including mobile; facilitates interactive reports to answer questions about … Independently Invited by TrustRadius A de minimis incentive was given to thank the reviewer for their time. The incentive was not used to bias or drive a particular response, nor was the incentive contingent on a positive endorsement. More Info Verified User Chose Mixpanel Google Analytics also has a free option and can be utilized in parallel or as a stand-alone system, it will provide most of the features that are required. but lacks live data tracking so Mixpanel is that alternative that anyone can look for. particularly if your project is … Independently Invited by TrustRadius A de minimis incentive was given to thank the reviewer for their time. The incentive was not used to bias or drive a particular response, nor was the incentive contingent on a positive endorsement. More Info Verified User Chose Mixpanel Mixpanel is a more tailored solution focused on customers and products. Google Analytics behaves more like a generic tool and may require a bit of effort to set up with best practices and actionable data. Mixpanel has a more likable user interface, compared to GA, which can be … Independently Invited by TrustRadius A de minimis incentive was given to thank the reviewer for their time. The incentive was not used to bias or drive a particular response, nor was the incentive contingent on a positive endorsement. More Info Verified User Chose Mixpanel Mixpanel is much nicer to use and gives a better UX. However, it doesn't offer historical data that wasn't initially defined as to-be-collected, integration with Salesforce, and requires developers to make changes to the code in order to be able to query for some insights. We … Independently Invited by TrustRadius A de minimis incentive was given to thank the reviewer for their time. The incentive was not used to bias or drive a particular response, nor was the incentive contingent on a positive endorsement. More Info Verified User Chose Mixpanel It’s hard to compare Google Analytics to Mixpanel because Google Analytics doesn’t measure app data, however Google Analytics has a much easier to use platform in my opinion. Google Analytics does not give you as much user data as Mixpanel does though. Mixpanel is definitely … Independently Invited by TrustRadius A de minimis incentive was given to thank the reviewer for their time. The incentive was not used to bias or drive a particular response, nor was the incentive contingent on a positive endorsement. More Info ![]() CEO (Chief Executive Officer) in Product Management at Advensure (Computer Software, 1-10 employees) Chose Mixpanel Mixpanel was fairly simpler to set up and the pricing metrics were easier for us to keep track of. Besides that, Mixpanel integrated with many of the other products we were using which made it simpler for us to keep all our data integrated and easy to keep track of. Mixpanel's … Independently Invited by TrustRadius A de minimis incentive was given to thank the reviewer for their time. The incentive was not used to bias or drive a particular response, nor was the incentive contingent on a positive endorsement. More Info ![]() Product Marketing Manager in Marketing at TransferWise (Financial Services, 1001-5000 employees) Chose Mixpanel These two aren't the same but can fulfill some of the funnel optimisation purposes of Mixpanel. Independently Invited by TrustRadius A de minimis incentive was given to thank the reviewer for their time. The incentive was not used to bias or drive a particular response, nor was the incentive contingent on a positive endorsement. More Info ![]() Director of Customer Success at RouteThis (Computer Software, 11-50 employees) Chose Mixpanel Mixpanel is way more granular. We do use Google Analytics for top-level trends, but Mixpanel, when properly integrated, shows you the details. Even our marketing team is able to log events, etc. that they care about. Independently Invited by TrustRadius A de minimis incentive was given to thank the reviewer for their time. The incentive was not used to bias or drive a particular response, nor was the incentive contingent on a positive endorsement. More Info ![]() Co-Founder, CTO and Product Lead in Engineering at SixPlus (Hospitality, 11-50 employees) Chose Mixpanel Mixpanel does what it does very well. We sometimes don't see it as the only tool in the arsenal. When combined with other solutions, we get a more complete picture. It also allows us to validate data across different tools. While Heap isn't as simple as Mixpanel, its major … Independently Invited by TrustRadius A de minimis incentive was given to thank the reviewer for their time. The incentive was not used to bias or drive a particular response, nor was the incentive contingent on a positive endorsement. More Info Verified User Chose Mixpanel Mixpanel has a much better UX and the toolset provided by Mixpanel helps us solve our needs in a better way. Independently Invited by TrustRadius A de minimis incentive was given to thank the reviewer for their time. The incentive was not used to bias or drive a particular response, nor was the incentive contingent on a positive endorsement. More Info Verified User Chose Mixpanel I wasn't directly part of the evaluation for Amplitude but I think we went with Mixpanel because of the price. Independently Invited by TrustRadius A de minimis incentive was given to thank the reviewer for their time. The incentive was not used to bias or drive a particular response, nor was the incentive contingent on a positive endorsement. More Info ![]() Senior Software Engineer in Engineering at Rocketrip (Computer Software, 11-50 employees) Chose Mixpanel Mixpanel has been my favorite tool I've used thus far because of how simple it is to use. While Google Analytics is quick to setup also, Mixpanel provides a lot more functionality. The reporting and visualization capabilities that are provided out-of-the-box make it a good tool … Independently Invited by TrustRadius A de minimis incentive was given to thank the reviewer for their time. The incentive was not used to bias or drive a particular response, nor was the incentive contingent on a positive endorsement. More Info Verified User Chose Mixpanel Mixpanel is pretty up to date with many good and useful features. As I mentioned before, the Mixpanel platform provides a pretty good mobile analytics and when our marketing team was looking for the web and mobile analytics tool, detailed and accurate mobile analytics was one … Independently Invited by TrustRadius A de minimis incentive was given to thank the reviewer for their time. The incentive was not used to bias or drive a particular response, nor was the incentive contingent on a positive endorsement. More Info Verified User Chose Mixpanel We use a few tools at the same time: Moz, Google Analytics and Mixpanel. But mostly we use Mixpanel simply because of the amount of data it provides and also because mobile analysis has more capabilities than Google Analytics' mobile analysis has. Moz and Google Analytics are … Independently Invited by TrustRadius A de minimis incentive was given to thank the reviewer for their time. The incentive was not used to bias or drive a particular response, nor was the incentive contingent on a positive endorsement. More Info Verified User Chose Mixpanel Mixpanel has a free plan and looks more up to date than Kissmetrics. We use Google Analytics and Mixpanel together. We stopped use Kissmetrics simply because there is not enough time to use 3 analytics platform with so many features and capabilities. Independently Invited by TrustRadius A de minimis incentive was given to thank the reviewer for their time. The incentive was not used to bias or drive a particular response, nor was the incentive contingent on a positive endorsement. More Info Verified User Chose Mixpanel We use Mixpanel together with Yandex Metrica and Google Analytics, comparing to both YM and GA I'd say Mixpanel has more convenient and featured e-commerce solution. Although, quality of data is better in Google Analytics and Yandez Metrica has plenty of features completely for … Independently Invited by TrustRadius A de minimis incentive was given to thank the reviewer for their time. The incentive was not used to bias or drive a particular response, nor was the incentive contingent on a positive endorsement. More Info ![]() CEO & Co-founder in Corporate at Diffco (Computer Software, 11-50 employees) Chose Mixpanel Mixpanel has pretty powerful mobile users' behavior analytics when comparing to its competitors on a market. Also, Mixpanel offers a lot of capabilities for free, it has an up-to-date, user friendly interface, quick and very professional customer support, reports that you can … Independently Invited by TrustRadius A de minimis incentive was given to thank the reviewer for their time. The incentive was not used to bias or drive a particular response, nor was the incentive contingent on a positive endorsement. More Info Verified User Chose Mixpanel We use Google Analytics as our primary website analytics platform and Mixpanel as an addition to Google Analytics. We have chosen Mixpanel over Tableau and Moz because Mixpanel offers pretty decent free version that has many features we needed. We are pretty satisfied with … Independently Invited by TrustRadius A de minimis incentive was given to thank the reviewer for their time. The incentive was not used to bias or drive a particular response, nor was the incentive contingent on a positive endorsement. More Info Verified User Chose Mixpanel We also use Google Analytics to analyze our web and mobile app data. We noticed that although Google Analytics is a great tool with a lot of useful insights, Mixpanel gives us more data about our mobile users. So, I would say that Mixpanel does a better job on a mobile side. Independently Invited by TrustRadius A de minimis incentive was given to thank the reviewer for their time. The incentive was not used to bias or drive a particular response, nor was the incentive contingent on a positive endorsement. More Info ![]() Intrapreneur, Internal Startup Co-Founder at CA Technologies (Computer Software, 10,001+ employees) Chose Mixpanel Mixpanel got lots of praise from trusted colleagues. And they were right. It is powerful, affordable, and easy to use. It integrates with Segment which made it very easy for us to implement multiple metrics tools. It has great visuals and powerful Independently Invited by TrustRadius A de minimis incentive was given to thank the reviewer for their time. The incentive was not used to bias or drive a particular response, nor was the incentive contingent on a positive endorsement. More Info |
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| Delivers good value for the price | |
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| Mixpanel | |
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| Likelihood to Recommend | 9.0 (50 ratings) |
| Likelihood to Renew | 10.0 (13 ratings) |
| Usability | 9.0 (2 ratings) |
| Support Rating | 1.0 (8 ratings) |
| Online Training | 8.0 (2 ratings) |
| Implementation Rating | 8.9 (3 ratings) |