Annex Cloud Loyalty Experience Platform vs. Extole

Annex Loyalty Cloud is a SAP partner product and part of the SAP CX portfolio which provides great possibilities to use it in your SAP CX ecosystem. Integrations can be hard to set up out-of-the-box, but once done unleash the real power of the combination of a Loyalty and for instance, Marketing Cloud.

Incentivized

Anyone that has a business with a high NPS score should take advantage of this acquisition channel. If your business isn't promotional in nature (i.e., doesn't offer discounts), this type of program may not be as effective. It is important for both the advocate and the recipient to get something out of it. If only the advocate gets rewarded, it will likely diminish your returns.

• Tiered program
• Custom point earning actions
• Point multipliers
• Integration with other vendors

Incentivized

• Track advocates and reward friends.
• Fraud prevention/Abuse of incentive program.
• Reporting is easy and provides good insights.

• Native integrations with other systems
• Flexibility in rewards program
• Configuration options of Loyalty

Incentivized

• Lacks geo filtering capabilities (i..e, ability to serve refer a friend only to visitors from specific countries). Our team had to put that logic in place on our side instead of relying on Extole.
• Platform requires assistance from account manager for some actions/features that should be in the hand of the client.
• Quality Control has been an issue at time. Our program has gone down because a new global platform update went out and affected our implementation. Extole has been responsive in these types of incidents, but that should not happen.

Annex Cloud Customer Loyalty Platform is the first full-featured loyalty vendor I've worked with.

Incentivized

More robust on fraud side. Good support.

• Increase of 30 % in loyalty members
• Increase of 15% store visits
• Increased spending

Incentivized

• It took a few months to become ROI positive with Extole, but the ROAS has been good since. It probably represents about 2% of our new customers per month.