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Annex Cloud Loyalty Experience Platform

Score6.4 out of 10

5 Reviews and Ratings

What is Annex Cloud Loyalty Experience Platform?

Annex Cloud (formerly Social Annex) headquartered in Los Angeles, California offers their unified Customer Loyalty Platform: a unified suite of contests, reward, and gamification applications for customers. The platform has grown in scope, formerly emphasizing only "Contests"; the name and emphasis have changed to reflect the broader scope of capabilities present in the latest offering.

Media

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Bring your Loyalty Program to the next level!

Use Cases and Deployment Scope

Reactivate defecting customers by offering a loyalty program to earn stamps and/or vouchers.

Pros

  • Rewards
  • Loyalty Program
  • Target groups for Marketing

Cons

  • Native integrations with other systems
  • Flexibility in rewards program
  • Configuration options of Loyalty

Most Important Features

  • Members
  • Rewards
  • Points
  • Tiers

Return on Investment

  • Increase of 30 % in loyalty members
  • Increase of 15% store visits
  • Increased spending

Alternatives Considered

SAP Marketing Cloud and Emarsys

Other Software Used

SAP Marketing Cloud, SAP Customer Data Solutions (formerly Gigya), Emarsys

Solid product with great service

Pros

  • Tiered program
  • Custom point earning actions
  • Point multipliers
  • Integration with other vendors

Cons

  • User interface
  • Reporting

Most Important Features

  • Customizable program setup
  • Excellent customer service
  • Flexible APIs

Return on Investment

  • Increase in customer loyalty
  • Increase in customer engagement

Other Software Used

Klaviyo, Bazaarvoice Platform, Wunderkind, formerly BounceX, Optimizely