Apollo.io vs. Data.com (discontinued)

Overview
ProductRatingMost Used ByProduct SummaryStarting Price
Apollo.io
Score 8.4 out of 10
N/A
Apollo is a $1.6B AI-powered sales platform that helps revenue teams find and engage leads, automate outreach, manage deals, and enrich data. Boasting B2B database of more than 210 million contacts and 35 million companies, Apollo’s end-to-end platform helps businesses of all sizes unlock their full market potential with precision and ease. With users among 500,000+ companies, including Autodesk, Cyera, and DocuSign, Apollo offers a go-to-market platform to…
$59
per month per user
Data.com (discontinued)
Score 6.9 out of 10
N/A
Salesforce launched Data.com in 2011, in partnership with D&B, but has since decided to gradually sunset the platform. Data.com offered a store of company and customer data for use in sales and prospecting.N/A
Pricing
Apollo.ioData.com (discontinued)
Editions & Modules
Basic
$59
per month per user
Professional
$99
per month per user
Organization
$1,188
per year per user
No answers on this topic
Offerings
Pricing Offerings
Apollo.ioData.com (discontinued)
Free Trial
YesNo
Free/Freemium Version
YesNo
Premium Consulting/Integration Services
NoNo
Entry-level Setup FeeOptionalNo setup fee
Additional Details20% discount for annual billing on the Basic and Professional plans.
More Pricing Information
Community Pulse
Apollo.ioData.com (discontinued)
Considered Both Products
Apollo.io
Chose Apollo.io
It is more advanced than Outplay, better integrations, introduction of AI features. It was a better fit than Outplay for our business needs.
Chose Apollo.io
havent used many others, but, to me, Apollo.io seems to be the best,
Chose Apollo.io
I just did the trial so this question in not relevant.
Chose Apollo.io
Outreach is way better than Apollo.io
Chose Apollo.io
Apollo has a built-in customer and contact base. That was the major point.
Chose Apollo.io
less expensive and more comprehensive.
Chose Apollo.io
Apollo is much cheaper compared to the others. The filter options are much better in Apollo.
Chose Apollo.io
Apollo.io has all features of prospecting, outreach automation including email sequences, campaign tracking, lead scoring, and analytics in one interface which enables sales persons to manage their entire sales funnel without having any other extra tool. Another benefit is for …
Chose Apollo.io
In Outreach, when a Sequence ends, a pop-up automatically appears prompting you to add the person to the next Sequence. Apollo.io doesn’t have this feature. Outreach also allows you to run Sequences directly from the Extension, and the workflow is person-centric. For example, …
Chose Apollo.io
I think the platform is more user-friendly, and the data is more concise.
Chose Apollo.io
In terms of everything Apollo.io was very user friendly and was more accurate. The data received was on point and we did get more contact and email data from Apollo.io rather than Linkedin. The value for money was way better than the platforms we tried.
Chose Apollo.io
As of now Apollo definitely seems to be better than ZoomInfo.
Chose Apollo.io
So we have evaluated Seamless AI, Enrich AI, and Snov.io before finally deciding to settle for Apollo. These platforms have better UI and some, like Snov, have good email sending capability, but they all lag when it comes to their database; they do not match up to Apollo. …
Chose Apollo.io
Apollo is my favorite in terms of the quality for emails and phone . and i have been using so many other tools which unable to gave me that kind of data.
Chose Apollo.io
I have not used other products.
Chose Apollo.io
The main other product I've used is Hubspot but I used that as more of a CRM and where I wasn't focused on prospecting, generating leads, sequences, etc with it even though I know that is a possibility. So I can't necessarily compare the two given I used them for separate tasks
Chose Apollo.io
Apollo.io has a mid tier dialer that I was looking to replace. Ultimately, I never replaced Apollo.io's dialer because it was really nice to just have one single tool that everything worked through, and never had to transfer data or call logs between platforms.
Chose Apollo.io
Apollo.io stacks up against other interfaces because of its overall all in one prospecting tool capabilities right from account identification to end to end reachout to leads no other prospecting tool provides such wide range of features for a bd reachout. It's a …
Chose Apollo.io
Apollo.io is much faster in gathering data that I'm searching for and it's pretty simple to control. I can also save searches, lists, and export the data at whichever capacity I desire. Also, I like the new features that involve AI, Buying Intent, and LinkedIn data scraping. …
Data.com (discontinued)
Chose Data.com (discontinued)
The accuracy of Data.com versus SalesIntel is second to none. Data.com integrates with our current Salesforce platform, which takes out a lot of the manual manipulation of lists that we used to have to do when we had other platforms. This is particularly helpful because time is …
Chose Data.com (discontinued)
Adobe Workfront may not be the direct competitor of Data.com, but for the services I was using, Workfront looked a little better when it comes to the user interface. But Data.com definitely had more powerful features & better integration capabilities. Also, it was easier to …
Chose Data.com (discontinued)
My client chose Data.com based on the experience during the evaluation period and the cost comparison. Data.com was the better-suited solution in this scenario. The size of the InsideView database was significantly smaller than Data.com and had limitations on downloads that …
Chose Data.com (discontinued)
Data.com is free. That is definitely the most appealing part. You have nothing to lose, so might as well utilize an additional resource.
Chose Data.com (discontinued)
I have only been exposed to Data.com in this solution category. I am familiar with other comparable names, but since we are Salesforce-centric, Data.com is the tool of choice.
Chose Data.com (discontinued)
Data.com has a much bigger database than SharpSpring, making it a much more useful tool. Both tools integrated seamlessly into our CRM. Data.com's filtering capabilities make it a much more useful tool for us as we are able to segment lists better, and find contacts and …
Chose Data.com (discontinued)
What I have found is that no single platform provides all the data we need, even Data.com. There are often inconsistencies between the information found on Data.com versus other platforms so we are using Data.com in parallel with these other platforms. The interface and the …
Chose Data.com (discontinued)
I feel RainKing is the winner regarding just contact details and org charts within companies. Their info is better up to date and a little easier to manage and search. However, Data.com might have the advantage when it comes to company breakdown, allowing for actual financial …
Chose Data.com (discontinued)
Data.com is great for filtering and finding specific contact and company information. Unfortunately much of that information is old and outdated. We recently did not renew our subscription with Data.com because we felt it could use improvement. We now use Winmo which provides …
Chose Data.com (discontinued)
When we first purchased Datanyze, they had an email address portion of the site. The platform changed about halfway through our contract and no longer included access to email information. I believe that functionality is back as a feature of Datanyze. However, it always seemed …
Chose Data.com (discontinued)
The other crowd sourced data provider I've used is ZoomInfo. ZoomInfo generally has more direct numbers, however it appears as if they've done away with their free tier. The other downside of Zoom was you give them access to your email for them to data mine contacts. On the …
Chose Data.com (discontinued)
I have used data.com for about 6 months longer than zoominfo. Honestly, zoominfo seems to have more accurate data and the company bios are extremely helpful, as well as the integration in the form of an entire section of the page in salesforce.
Chose Data.com (discontinued)
Currently I have subscriptions to Zoominfo, Synthio, and GetEmail.IO in addition to my data.com (Jigsaw) account. Zoominfo is much better than Data.com for direct phone numbers and is very reasonably priced. Synthio has slightly lower quality data but can be much cheaper on a …
Chose Data.com (discontinued)
Once the scraper products became unusable Data.com became more valuable
Chose Data.com (discontinued)
I used DiscoverOrg at a previous employer and I loved it. The information I received was usually reliable and quality, however, the service was quite expensive and I was only able to research the tech industry.

hunter.io is fairly unreliable. The good thing is that they have a …
Chose Data.com (discontinued)
Data.com is tightly integrated with Salesforce. Given the expensive cost of Salesforce licenses, throwing this as an "add-on" is easy to justify internally as well.
Chose Data.com (discontinued)
DiscoverOrg is another database for contact information. We actually use these two resources side by side. We use DiscoverOrg as our primary source since we pay for the subscription and it integrates more easily with our CRMs. Data.com is used by our SDRs as supplementary …
Chose Data.com (discontinued)
I feel like DiscoverOrg has more as a whole, but Data.com is much easier to navigate and gain insight on prospective companies.
Chose Data.com (discontinued)
I recently used quickmail for a client, it was awful. Software should actually perform its purpose. If you only have a few thousand contacts in a database, just provide the whole list. Using a search function where there aren't any results the last 15 searches, is worthless. …
Chose Data.com (discontinued)
Data.com was very comparable to the other softwares our oganization uses, and we use it as an everyday tool because of how easy it is to work within salesforce. Our organization utilizes multiple platforms and competitors of Data.com, each for their own different reasons. The …
Chose Data.com (discontinued)
Compared to a Dunns or an alternate tool I feel data.com gives better integration with salesforce which can help to maintain clean information. Additionally I believe that the cost for something like data.com is a bit more reasonable than some of the alternatives. If you are …
Chose Data.com (discontinued)
I've used other lead generating services, but they were unresponsive when I informed them of incorrect or updated data. Data.com's user community is very involved in the integrity of the data.
Chose Data.com (discontinued)
I also use Advertising Database, this tool doesn't have the robust database but it does have valuable market information that can be used. AdData also can identify marketers and their agencies. This is something that would be a great tool if it lived with in Data.com. …
Features
Apollo.ioData.com (discontinued)
Prospecting
Comparison of Prospecting features of Product A and Product B
Apollo.io
7.9
Ratings
2% above category average
Data.com (discontinued)
6.9
Ratings
11% below category average
Advanced search7.50 Ratings6.50 Ratings
Identification of new leads7.80 Ratings7.60 Ratings
List quality7.70 Ratings7.40 Ratings
List upload/download8.30 Ratings7.10 Ratings
Ideal customer targeting7.80 Ratings6.40 Ratings
Load time/data access8.30 Ratings6.40 Ratings
Sales Intelligence Data Standards
Comparison of Sales Intelligence Data Standards features of Product A and Product B
Apollo.io
7.8
Ratings
1% above category average
Data.com (discontinued)
7.8
Ratings
1% above category average
Contact information7.80 Ratings7.90 Ratings
Company information8.20 Ratings7.40 Ratings
Industry information7.50 Ratings8.00 Ratings
Data Augmentation & Lead Qualification
Comparison of Data Augmentation & Lead Qualification features of Product A and Product B
Apollo.io
7.7
Ratings
4% above category average
Data.com (discontinued)
7.0
Ratings
6% below category average
Lead qualification process7.80 Ratings8.90 Ratings
Smart lists and recommendations7.60 Ratings6.70 Ratings
Salesforce integration8.30 Ratings7.20 Ratings
Company/business profiles7.70 Ratings7.40 Ratings
Alerts and reminders7.00 Ratings6.10 Ratings
Data hygiene7.20 Ratings5.60 Ratings
Automatic data refresh7.30 Ratings7.10 Ratings
Tags7.70 Ratings6.90 Ratings
Filters and segmentation8.50 Ratings6.80 Ratings
Sales Intelligence Email Features
Comparison of Sales Intelligence Email Features features of Product A and Product B
Apollo.io
6.9
Ratings
8% below category average
Data.com (discontinued)
7.6
Ratings
2% above category average
Sales email templates6.80 Ratings7.30 Ratings
Append emails to records7.00 Ratings7.90 Ratings
Best Alternatives
Apollo.ioData.com (discontinued)
Small Businesses
Lead411
Lead411
Score 9.1 out of 10
Lead411
Lead411
Score 9.1 out of 10
Medium-sized Companies
Lead411
Lead411
Score 9.1 out of 10
Lead411
Lead411
Score 9.1 out of 10
Enterprises
TechTarget Priority Engine
TechTarget Priority Engine
Score 9.9 out of 10
TechTarget Priority Engine
TechTarget Priority Engine
Score 9.9 out of 10
All AlternativesView all alternativesView all alternatives
User Ratings
Apollo.ioData.com (discontinued)
Likelihood to Recommend
8.8
(0 ratings)
6.9
(0 ratings)
Likelihood to Renew
9.0
(0 ratings)
-
(0 ratings)
Usability
8.7
(0 ratings)
9.0
(0 ratings)
Support Rating
9.0
(0 ratings)
9.0
(0 ratings)
User Testimonials
Apollo.ioData.com (discontinued)
Likelihood to Recommend
The automatic email feature is extremely helpful for quickly contacting more potential clients. It is user-friendly and easy to access all buttons, which helps you navigate the task efficiently. It could greatly help to acquire more clients for a project to be successful. I cannot see anything less appropriate for me to achieve the goal I am aiming for.
Read full review
Data.com is a good prospecting and data information tool for any agency or company doing outbound prospecting. Data.com requires you to also have Salesforce CRM, so this tool is really only suited for those companies that can afford Salesforce. Because of this, Data.com seems like a better fit for companies with at least 30 or more employees (total in the company) and at least 5 Salesforce users. Data.com is not a good fit for small businesses.
Read full review
Pros
  • Consolidates tool and packs in a lot of functionality
  • Keeps up with the industry trends for prospecting and data enrichment
  • Offers the basics you need to get going
  • Account mapping to Salesforce - reps can prospect in Apollo and can easily toggle on views to only see their own accounts.
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  • The contact information the website provides tends to be accurate.
  • I like that it is free and works on a point system- the more info you give, the more info you get.
  • I like that you can update contact information as needed.
Read full review
Cons
  • I thought the AI email-generating function was weak. The email sounded way too robotic.
  • I wish there were a split-screen option that allowed me to view my lists and leads simultaneously.
  • I wish putting contacts into lists wouldn't cost any credits.
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  • Even though it has a lot of features, sometimes it gets overwhelming for a newbie. So I would really appreciate it if the user interface gets more friendly.
  • There are some digital advertising channels that Data.com struggles to connect. Also, within some channels like LinkedIn, it would be great if data.com could get more granular on ad type, ad targeting level (speaking from a marketing perspective).
  • It has limited visualization capabilities where there is a lot of scope for improvement.
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Likelihood to Renew
Generally quite a reliable tool with decent data quality/availability. Pricing works well for our team and our use case
Read full review
No answers on this topic
Usability
Apollo.io has an amazing amount of features. It's great being able to complete so many tasks in one space but it's also overwhelming. It took me a few days to work through all of the options when searching for a company or person. After a few days it started to provide companies for me which was confusing before I understood what was happening. At first, I was also confused about what a "sequence" was so maybe some of the jargon can be confusing. I think with time I will become more comfortable once I understand all of the options offered.
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Very intuitive to use and I've never had any confusion with features. Anyone can create an account and use the platform simply by adding a contact or company into the database to earn points. It's a great option if you don't have budget for lists or pay services. It is easy to use and anyone can benefit from it.
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Support Rating
The team wants to solve probelms, but we are finding that they don't know how to solve the more technical issues quickly. I suspect that they don't have a mature process for escalations, and they don't have a usable knowledge base article repository. They seems to push emails around to let us know that people are working on the issues to find solutions, but this takes weeks and oftentimes still leaves us without a resolution.
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Whenever I've had a question their support has responded pretty quickly and gives me exactly what I am looking for. I have not had any technical issues so I can't speak to issues there, but as far as general questions from a free user they have impressed me with how quickly they get back to me and the thoroughness of their answers.
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Alternatives Considered
Apollo.io has all features of prospecting, outreach automation including email sequences, campaign tracking, lead scoring, and analytics in one interface which enables sales persons to manage their entire sales funnel without having any other extra tool. Another benefit is for pricing related which has been understand from our management team.
Read full review
The accuracy of Data.com versus SalesIntel is second to none. Data.com integrates with our current Salesforce platform, which takes out a lot of the manual manipulation of lists that we used to have to do when we had other platforms. This is particularly helpful because time is money.
Read full review
Return on Investment
  • Increased # of booked meetings from outbound email outreach.
  • Our sales team's productivity has improved when prospecting/doing outreach (which has a monetary value, given our salaried status). This makes us more productive, enabling us to accomplish more and reach a greater number of people in a day.
  • We've only recently implemented this, so we're still waiting to close, but leads are on their way to doing so.
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  • As a freelancer, I've made thousands of dollars building sales lists, for what began as a $50 trial.
  • Cross referencing with LinkedIn helps to explain to clients the job title progression a person has had, which can add to your credibility and strengthen your report content.
  • Data.com hasn't had a negative return for me. Every dollar and minute of effort I have used it was worth it.
Read full review
ScreenShots

Apollo.io Screenshots

Screenshot of Find every prospect. Uncover high-intent contacts in your market.Screenshot of Connect with every contact. Orchestrate multi-step sequences at scale.Screenshot of Optimize your sales strategy. Unlock efficiencies and opportunities across your entire workflow.Screenshot of Apollo B2B Lead Database - Access data on more than 250M people and companies.Screenshot of Apollo Engagement Suite - Automate personalized messages across your entire pipeline.Screenshot of Apollo Intelligence Engine - Improve your revenue strategy across your workflow and boost efficiencies.