Apollo.io vs. Klarity by DemandScience

Overview
ProductRatingMost Used ByProduct SummaryStarting Price
Apollo.io
Score 8.4 out of 10
N/A
Apollo is a $1.6B AI-powered sales platform that helps revenue teams find and engage leads, automate outreach, manage deals, and enrich data. Boasting B2B database of more than 210 million contacts and 35 million companies, Apollo’s end-to-end platform helps businesses of all sizes unlock their full market potential with precision and ease. With users among 500,000+ companies, including Autodesk, Cyera, and DocuSign, Apollo offers a go-to-market platform to…
$59
per month per user
Klarity
Score 6.3 out of 10
N/A
Klarity is a B2B marketing and sales prospecting tool used to build and view prospect lists with varying levels of features. It is backed by data cleaning and enrichment processes that ensure the contacts it provides are valid and reachable.N/A
Pricing
Apollo.ioKlarity by DemandScience
Editions & Modules
Basic
$59
per month per user
Professional
$99
per month per user
Organization
$1,188
per year per user
No answers on this topic
Offerings
Pricing Offerings
Apollo.ioKlarity
Free Trial
YesYes
Free/Freemium Version
YesNo
Premium Consulting/Integration Services
NoNo
Entry-level Setup FeeOptionalNo setup fee
Additional Details20% discount for annual billing on the Basic and Professional plans.
More Pricing Information
Community Pulse
Apollo.ioKlarity by DemandScience
Considered Both Products
Apollo.io
Chose Apollo.io
It is more advanced than Outplay, better integrations, introduction of AI features. It was a better fit than Outplay for our business needs.
Chose Apollo.io
havent used many others, but, to me, Apollo.io seems to be the best,
Chose Apollo.io
I just did the trial so this question in not relevant.
Chose Apollo.io
Outreach is way better than Apollo.io
Chose Apollo.io
Apollo has a built-in customer and contact base. That was the major point.
Chose Apollo.io
less expensive and more comprehensive.
Chose Apollo.io
Apollo is much cheaper compared to the others. The filter options are much better in Apollo.
Chose Apollo.io
Apollo.io has all features of prospecting, outreach automation including email sequences, campaign tracking, lead scoring, and analytics in one interface which enables sales persons to manage their entire sales funnel without having any other extra tool. Another benefit is for …
Chose Apollo.io
In Outreach, when a Sequence ends, a pop-up automatically appears prompting you to add the person to the next Sequence. Apollo.io doesn’t have this feature. Outreach also allows you to run Sequences directly from the Extension, and the workflow is person-centric. For example, …
Chose Apollo.io
I think the platform is more user-friendly, and the data is more concise.
Chose Apollo.io
In terms of everything Apollo.io was very user friendly and was more accurate. The data received was on point and we did get more contact and email data from Apollo.io rather than Linkedin. The value for money was way better than the platforms we tried.
Chose Apollo.io
As of now Apollo definitely seems to be better than ZoomInfo.
Chose Apollo.io
So we have evaluated Seamless AI, Enrich AI, and Snov.io before finally deciding to settle for Apollo. These platforms have better UI and some, like Snov, have good email sending capability, but they all lag when it comes to their database; they do not match up to Apollo. …
Chose Apollo.io
Apollo is my favorite in terms of the quality for emails and phone . and i have been using so many other tools which unable to gave me that kind of data.
Chose Apollo.io
I have not used other products.
Chose Apollo.io
The main other product I've used is Hubspot but I used that as more of a CRM and where I wasn't focused on prospecting, generating leads, sequences, etc with it even though I know that is a possibility. So I can't necessarily compare the two given I used them for separate tasks
Chose Apollo.io
Apollo.io has a mid tier dialer that I was looking to replace. Ultimately, I never replaced Apollo.io's dialer because it was really nice to just have one single tool that everything worked through, and never had to transfer data or call logs between platforms.
Chose Apollo.io
Apollo.io stacks up against other interfaces because of its overall all in one prospecting tool capabilities right from account identification to end to end reachout to leads no other prospecting tool provides such wide range of features for a bd reachout. It's a …
Chose Apollo.io
Apollo.io is much faster in gathering data that I'm searching for and it's pretty simple to control. I can also save searches, lists, and export the data at whichever capacity I desire. Also, I like the new features that involve AI, Buying Intent, and LinkedIn data scraping. …
Klarity
Chose Klarity
NewgenONE Digital Transformation Platform
Chose Klarity
Unlimited users and the intender data filter provided to us lead us to convert from ZoomInfo to DemandScience Intelligence.
Chose Klarity
Price is a big point of choosing DemandScience Intelligence to supplement ZoomInfo. I actually use both platforms. I like ZoomInfo's larger database but the best thing about DemandScience Intelligence is confirmed connect, the ability to easily apply multiple filters, and apply …
Chose Klarity
Kasper or other similar ones are more for targetted research. In terms of large lists DemandScience is fine just requires some combing through the data.
Features
Apollo.ioKlarity by DemandScience
Prospecting
Comparison of Prospecting features of Product A and Product B
Apollo.io
7.9
Ratings
2% above category average
Klarity by DemandScience
-
Ratings
Advanced search7.50 Ratings00 Ratings
Identification of new leads7.80 Ratings00 Ratings
List quality7.70 Ratings00 Ratings
List upload/download8.30 Ratings00 Ratings
Ideal customer targeting7.80 Ratings00 Ratings
Load time/data access8.30 Ratings00 Ratings
Sales Intelligence Data Standards
Comparison of Sales Intelligence Data Standards features of Product A and Product B
Apollo.io
7.8
Ratings
1% above category average
Klarity by DemandScience
-
Ratings
Contact information7.80 Ratings00 Ratings
Company information8.20 Ratings00 Ratings
Industry information7.50 Ratings00 Ratings
Data Augmentation & Lead Qualification
Comparison of Data Augmentation & Lead Qualification features of Product A and Product B
Apollo.io
7.7
Ratings
4% above category average
Klarity by DemandScience
-
Ratings
Lead qualification process7.80 Ratings00 Ratings
Smart lists and recommendations7.60 Ratings00 Ratings
Salesforce integration8.30 Ratings00 Ratings
Company/business profiles7.70 Ratings00 Ratings
Alerts and reminders7.00 Ratings00 Ratings
Data hygiene7.20 Ratings00 Ratings
Automatic data refresh7.30 Ratings00 Ratings
Tags7.70 Ratings00 Ratings
Filters and segmentation8.50 Ratings00 Ratings
Sales Intelligence Email Features
Comparison of Sales Intelligence Email Features features of Product A and Product B
Apollo.io
6.9
Ratings
8% below category average
Klarity by DemandScience
-
Ratings
Sales email templates6.80 Ratings00 Ratings
Append emails to records7.00 Ratings00 Ratings
Best Alternatives
Apollo.ioKlarity by DemandScience
Small Businesses
Lead411
Lead411
Score 9.1 out of 10
Lead Forensics
Lead Forensics
Score 9.4 out of 10
Medium-sized Companies
Lead411
Lead411
Score 9.1 out of 10
Lead Forensics
Lead Forensics
Score 9.4 out of 10
Enterprises
TechTarget Priority Engine
TechTarget Priority Engine
Score 9.8 out of 10
DiscoverOrg (discontinued)
DiscoverOrg (discontinued)
Score 6.0 out of 10
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User Ratings
Apollo.ioKlarity by DemandScience
Likelihood to Recommend
8.8
(0 ratings)
6.4
(0 ratings)
Likelihood to Renew
9.0
(0 ratings)
-
(0 ratings)
Usability
8.7
(0 ratings)
6.4
(0 ratings)
Support Rating
9.0
(0 ratings)
-
(0 ratings)
User Testimonials
Apollo.ioKlarity by DemandScience
Likelihood to Recommend
The automatic email feature is extremely helpful for quickly contacting more potential clients. It is user-friendly and easy to access all buttons, which helps you navigate the task efficiently. It could greatly help to acquire more clients for a project to be successful. I cannot see anything less appropriate for me to achieve the goal I am aiming for.
Read full review
It might be suited for someone with a straightforward product based in the US. With a simple proposition that aligns with BI categories on the platform. Someone who has time to check if the data for the leads is correct. Less so for those based abroad or with limited resources.
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Pros
  • Consolidates tool and packs in a lot of functionality
  • Keeps up with the industry trends for prospecting and data enrichment
  • Offers the basics you need to get going
  • Account mapping to Salesforce - reps can prospect in Apollo and can easily toggle on views to only see their own accounts.
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  • Identifies companies within a particular industry
  • Presents intent data
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Cons
  • I thought the AI email-generating function was weak. The email sounded way too robotic.
  • I wish there were a split-screen option that allowed me to view my lists and leads simultaneously.
  • I wish putting contacts into lists wouldn't cost any credits.
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  • Better UI for selecting fields within a filter interface E.G., tech Install, and have the fields appear immediately.
  • Be able to deselect a filter box without needing to deselect sub-filter features within.
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Likelihood to Renew
Generally quite a reliable tool with decent data quality/availability. Pricing works well for our team and our use case
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No answers on this topic
Usability
Apollo.io has an amazing amount of features. It's great being able to complete so many tasks in one space but it's also overwhelming. It took me a few days to work through all of the options when searching for a company or person. After a few days it started to provide companies for me which was confusing before I understood what was happening. At first, I was also confused about what a "sequence" was so maybe some of the jargon can be confusing. I think with time I will become more comfortable once I understand all of the options offered.
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Fine but could be improved. There are some issues with selecting contacts etc. that could be sorted out without much fuss.
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Support Rating
The team wants to solve probelms, but we are finding that they don't know how to solve the more technical issues quickly. I suspect that they don't have a mature process for escalations, and they don't have a usable knowledge base article repository. They seems to push emails around to let us know that people are working on the issues to find solutions, but this takes weeks and oftentimes still leaves us without a resolution.
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No answers on this topic
Alternatives Considered
Apollo.io has all features of prospecting, outreach automation including email sequences, campaign tracking, lead scoring, and analytics in one interface which enables sales persons to manage their entire sales funnel without having any other extra tool. Another benefit is for pricing related which has been understand from our management team.
Read full review
Price is a big point of choosing DemandScience Intelligence to supplement ZoomInfo. I actually use both platforms. I like ZoomInfo's larger database but the best thing about DemandScience Intelligence is confirmed connect, the ability to easily apply multiple filters, and apply confirmed connect - which is one of the best features.
Read full review
Return on Investment
  • Increased # of booked meetings from outbound email outreach.
  • Our sales team's productivity has improved when prospecting/doing outreach (which has a monetary value, given our salaried status). This makes us more productive, enabling us to accomplish more and reach a greater number of people in a day.
  • We've only recently implemented this, so we're still waiting to close, but leads are on their way to doing so.
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  • connection rate is increasing providing SDR's with more opportunities to have conversations, learn messaging quicker and navigate through the company to find the correct poc
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ScreenShots

Apollo.io Screenshots

Screenshot of Find every prospect. Uncover high-intent contacts in your market.Screenshot of Connect with every contact. Orchestrate multi-step sequences at scale.Screenshot of Optimize your sales strategy. Unlock efficiencies and opportunities across your entire workflow.Screenshot of Apollo B2B Lead Database - Access data on more than 250M people and companies.Screenshot of Apollo Engagement Suite - Automate personalized messages across your entire pipeline.Screenshot of Apollo Intelligence Engine - Improve your revenue strategy across your workflow and boost efficiencies.

Klarity Screenshots

Screenshot of Step 1: Build ListsScreenshot of Step 2: Activate TeamScreenshot of Step 3: Monitor Team ActivityScreenshot of Step 4: CRM Export