Klarity by DemandScience

We use DemandScience Intelligence to look for additional contacts and contacts within prospective companies we are targeting. When looking to find as many angles into an opportunity, we are hunting for any relevant names we can find.

• Cost neutral I'd assess at this point.

ZoomInfo

Basecamp, Atlassian Jira Align (formerly AgileCraft)

We use the tool for lead generation. We pull lead email and phone information.

We build ABM campaigns by utilizing intent data for purchasing along with keywords and technology install data. Leads must have a confirmed connection to email.

• Support of our ABM campaign for specific business users.
• Finding quality leads via intent data.

ZoomInfo

Salesforce Essentials (formerly SalesforceIQ), Pardot, HelloSign, WordPress, Concord, Divvy, Bill.com, Zoom, ZoomInfo, Slack

Our team was having a hard time collecting relevant leads and so contracted DemandScience. At the start there was a non-negligible bounce rate and our team found that the BI feature did not do much to differentiate leads (i.e. there was limited/no difference in response rate). It was a bit of a hassle to reclaim credits that had bounced and were at first not possible to get back credits for people whose email hadn't bounced but had left the organization that the email was for 12+ months ago. All in all, has not been the right fit for us up til now. Account managers are decent and our team will be testing some new features over the next few months.

• Lead database size
• $ spent on unproductive leads
• Sales team frustration

We leverage Klarity for outbound prospecting. Having the confirmed connect helps increase connection rate

• connection rate is increasing providing SDR's with more opportunities to have conversations, learn messaging quicker and navigate through the company to find the correct poc

NewgenONE Digital Transformation Platform