Appcues vs. ChurnZero

Overview
ProductRatingMost Used ByProduct SummaryStarting Price
Appcues
Score 6.7 out of 10
N/A
Appcues is online software for creating in-product experiences such as user onboarding, feature announcements, etc. without writing any code. (The vendor believes it's the non-technical people who oftentimes have the best information about a software user's needs and desires.) The goal of using Appcues is to improve product engagement within the user's own customer base.
$299
per month/billed monthly
ChurnZero
Score 9.6 out of 10
N/A
ChurnZero is a Customer Success platform designed to help subscription businesses succeed through improved customer experiences. ChurnZero helps Customer Success team spot potential churn risks early and see renewal and expansion opportunities faster. Its automation and personalization, in-app communications, and Customer Success AI™ support engagement with customers and lead them to value. The platform offers journeys, health scores, survey tools, segmentation, plays,…N/A
Pricing
AppcuesChurnZero
Editions & Modules
Essentials
$299
per month/billed monthly
Growth
$879
per month/billed annually
Enterprise
Contact sales team
No answers on this topic
Offerings
Pricing Offerings
AppcuesChurnZero
Free Trial
NoNo
Free/Freemium Version
NoNo
Premium Consulting/Integration Services
NoNo
Entry-level Setup FeeNo setup feeNo setup fee
Additional Details
More Pricing Information
Community Pulse
AppcuesChurnZero
Considered Both Products
Appcues
Chose Appcues
It has a much, much better user interface, better customer care, and of course better pricing. This along with the fact that they were very accommodating for our use case ensured we went ahead with Appcues.
Chose Appcues
Most of these tools all promise the same thing and have similar directions. I think that Appcues is great if the budget is there and not going to be a problem. Where it really shines is it's customization and easy-to-use interface that truly makes the experience very smooth. …
Chose Appcues
We took a demo for Whatfix but thought them nowhere to be close to Appcue's functionalities. Even though I want more theming options in Appcues, it still has more variety than Whatfix. Also, to make changes to flows, Appcues is more nimble, and you can preview the resultant …
Chose Appcues
One of the things we really loved about Appcues that ultimately led us to go with them is that it has a two-way integration with Heap Analytics. We are big fans of Heap, so being able to create user segments in Heap and push them over to Appcues to show modals to was a huge …
Chose Appcues
We looked at WalkMe a while back when we started looking for a solution, but Appcues at that time made it significantly easier to use and implement. I haven't evaluated WalkMe recently, but I'm sure they've come a long way, just as Appcues has.
Chose Appcues
Appcues is much more affordable than Walkme and Pendo from our research. We were previously using Intercom, however Intercom was designed more for purely in-app messaging rather than actually providing flows and cues guiding users throughout an app. We also received lots of …
ChurnZero
Chose ChurnZero
ChurnZero has better brand visibility and recognition among its competitors and that was one primary reason we selected ChurnZero. In addition, our leadership's affinity towards the platform (based on their past experiences) ensured we go with ChurnZero. While we were testing …
Chose ChurnZero
ChurnZero seemed a little more geared towards our customer base and goals. Their onboarding was thorough and included (Gainsight's was not). Cost/Budget also came into the picture as well!
Chose ChurnZero
ChurnZero was the perfect mix of tools and features at the right price. It has scaled as we've scaled and the new features they roll out are always industry firsts.
Chose ChurnZero
Gainsight is a great software, and a good alternative to ChurnZero. However for us, ChurnZero had made a number of key changes to their product suite that helped us decide for it over Gainsight. For instance the integrated AI text generator, the new round robin, enhanced note …
Chose ChurnZero
During our assessment it was obvious that Churnzero offered more features that aligned with our business goals.
Chose ChurnZero
We've used several products such as HubSpot, Asana, and Chameleon. ChurnZero gave us all of the features we were looking for including product usage, health scores, automations, journeys, in app walk-throughs and in app announcements. We were able to replace several platforms …
Chose ChurnZero
HubSport is quickly turning into a secondary platform for us. HubSpot functions much more as a task-oriented, call-as-much-as-possible, Sales system. Churn Zero far outpaces HS with its AI to summarize the account, and its ability to bring in outside data from Pendo, ZenDesk, …
Chose ChurnZero
We actually use both. We do not focus our usage of ChurnZero on the in-app functionality (that is something we do with Pendo) but we do find clearer usage data for a lot of elements with ChurnZero.
Chose ChurnZero
I prefer that ChurnZero has the health scores and is easier to use.
Chose ChurnZero
Strikedeck was way to difficult to use and required way to many steps to do one thing. ChurnZero is a game changer with that. When logging a activity, it is literally the same page for everything, no jumping back and forth or having to start a different tab.
Chose ChurnZero
Gainsight CS - you need a team to manage this tool; not intuitive to use, and you're not able to be as agile once configured

GUIDEcx - One of my favorites in the space, and so easy to set up, configure, customize, and scale. Able to connect onboarding milestones to SFDC cases, …
Chose ChurnZero
ChurnZero's segmenting and health score abilities were unmatched, as it allows for customization for almost every feature.
Chose ChurnZero
While Gainsight CS and PX are owned by the same parent company, they couldn't be more different on a fundamental level. PX is a nuts and bolts usage data platform which reports on many of the same datapoints as ChurnZero, but beyond that, PX has very little in terms of team …
Chose ChurnZero
We selected ChurnZero based on price and having the functionality we needed for right now. Gainsight had more features, but at a much higher cost and these features weren't necessarily items we needed to get ourselves up and running now.
Chose ChurnZero
I haven't used any other products like ChurnZero
Features
AppcuesChurnZero
Security
Comparison of Security features of Product A and Product B
Appcues
-
Ratings
ChurnZero
9.8
Ratings
10% above category average
Role-based user permissions00 Ratings9.80 Ratings
Platform & Infrastructure
Comparison of Platform & Infrastructure features of Product A and Product B
Appcues
-
Ratings
ChurnZero
9.7
Ratings
11% above category average
API00 Ratings9.60 Ratings
Integration with Salesforce.com00 Ratings9.80 Ratings
Customer Data Extraction / Integration
Comparison of Customer Data Extraction / Integration features of Product A and Product B
Appcues
-
Ratings
ChurnZero
9.8
Ratings
10% above category average
Product usage00 Ratings9.60 Ratings
Help desk / support tickets00 Ratings9.90 Ratings
Customer Success Management
Comparison of Customer Success Management features of Product A and Product B
Appcues
-
Ratings
ChurnZero
9.2
Ratings
6% above category average
NPS surveys00 Ratings9.90 Ratings
Sponsor tracking00 Ratings6.00 Ratings
Customer profiles00 Ratings9.50 Ratings
Automated workflow00 Ratings9.70 Ratings
Internal collaboration00 Ratings9.80 Ratings
Customer health scoring00 Ratings9.70 Ratings
Customer segmentation00 Ratings9.70 Ratings
CSM Reporting & Analytics
Comparison of CSM Reporting & Analytics features of Product A and Product B
Appcues
-
Ratings
ChurnZero
9.5
Ratings
9% above category average
Customer health trends00 Ratings9.70 Ratings
Engagement analytics00 Ratings9.60 Ratings
Revenue forecasting00 Ratings9.30 Ratings
Dashboards00 Ratings9.40 Ratings
Best Alternatives
AppcuesChurnZero
Small Businesses
ChurnZero
ChurnZero
Score 9.6 out of 10
ClientSuccess
ClientSuccess
Score 8.4 out of 10
Medium-sized Companies
ChurnZero
ChurnZero
Score 9.6 out of 10
CustomerSuccessBox
CustomerSuccessBox
Score 9.5 out of 10
Enterprises
Nexthink
Nexthink
Score 7.0 out of 10
Gainsight CS
Gainsight CS
Score 8.9 out of 10
All AlternativesView all alternativesView all alternatives
User Ratings
AppcuesChurnZero
Likelihood to Recommend
7.7
(0 ratings)
9.9
(0 ratings)
Likelihood to Renew
-
(0 ratings)
8.2
(0 ratings)
Usability
-
(0 ratings)
7.3
(0 ratings)
Availability
-
(0 ratings)
9.1
(0 ratings)
Performance
-
(0 ratings)
6.4
(0 ratings)
Support Rating
-
(0 ratings)
6.5
(0 ratings)
In-Person Training
-
(0 ratings)
6.4
(0 ratings)
Online Training
-
(0 ratings)
7.3
(0 ratings)
Implementation Rating
-
(0 ratings)
8.3
(0 ratings)
Configurability
-
(0 ratings)
6.4
(0 ratings)
Ease of integration
-
(0 ratings)
7.3
(0 ratings)
Product Scalability
-
(0 ratings)
9.1
(0 ratings)
Vendor post-sale
-
(0 ratings)
9.1
(0 ratings)
User Testimonials
AppcuesChurnZero
Likelihood to Recommend
[Appcues] is a great service for self learning a software to train people a software and to beta test software applications. I see lots of possibilities for training that people who are not great with technology using Appcues but still the pricing is not the best in the other services in the digital adoption space
Read full review
If you are a SaaS business with a high volume of customers, having ChurnZero is a must. If you have a subscription based business and a customer success or account management function in your company, I would highly recommend ChurnZero.
Read full review
Pros
  • Appcues makes the setup process extremely simple. Rather than having to build all of the cues and flows into our app, we simply installed the Appcues code which essentially lays over top our app and allows us to build any new flows we'd like and push them live without having to consult our engineers.
  • Appcues provides a variety of cue options to display to users. There are tooltips, slide outs and full modals. This allows us to target users on different pages without being too invasive.
  • Their targeting and reporting is also superb. We're able to show flows to certain users based on URL paths and other actions they've taken within our app. We can also see some great reports of users who have completed our flows and metrics on where they stopped if they did not complete a flow.
Read full review
  • Plays: Allows you to bulk send emails out to clients based on easy to make segments. Also, allows us to track success of a play. Previously, we had to work with our marketing team to send out any emails and it was an extremely bulky process that took far too long for the payout.
  • Segments: Better than any other CRM reporting functionality. Allows us to more accurately look at portions of our clients based on different factors that are extremely easy to use.
  • Health Scores: The customization allows us to really play around with different health scores as we figure out what good health across clients and services really look like.
  • Transparency: Allows me as a manager to see a much better comprehensive look at my team's performance.
Read full review
Cons
  • There are certain limitations of where tooltips can be placed, depending on the application is built.
  • The way 'appcues' are organized in the management console can be a little more user-friendly.
Read full review
  • More clarity around our usage (event) data - it can be difficult to understand all the terminology ChurnZero uses
  • Add more functionality for use cases of Operations teams - currently focused mainly on CSM usage
  • Ability to set defaults when viewing dashboards and command center - currently all choices reset
Read full review
Likelihood to Renew
No answers on this topic
Our team is very happy with the product after evaluating multiple vendors, including Gainsight, Totango and Planhat. We like the additional functionality that CZ offers on its enterprise version. We were strongly considering other products if the price was right and functionality worked, but the change management would have been too heavy and taken too long. The ChurnZero team has been a good partner to rely on and allowed us to free up our time and resources to focus on more pressing matters
Read full review
Usability
No answers on this topic
ChurnZero makes my work life a complete game changer. I say it all the time ChurnZero is a one stop shop for data! I don't fumble through numerous different programs, try to remember different passwords, I literally login to CZ and it is right there in front of me
Read full review
Reliability and Availability
No answers on this topic
Quick response by the CZ team.
Read full review
Support Rating
No answers on this topic
I recently had the opportunity to interact with ChurnZero's customer support team, and I must say, I am thoroughly impressed. Their responsiveness and willingness to solve problems are exemplary. From the moment I reached out, their team displayed a level of professionalism and dedication that truly stood out.
Read full review
Online Training
No answers on this topic
The training and onboarding have been very helpful. Since I was not a part of the team when ChurnZero was implemented, it was important to get brought up to speed as quickly as possible and our CSM has been incredibly receptive in that regard.
Read full review
Implementation Rating
No answers on this topic
I implemented CZ in 4 months. When I look back, this is not a long time where I needed to get to know CZ by myself (as I did not have knowledge of it at all..) study the Academy, playing around in the test environment and setting up in live environment.
Read full review
Alternatives Considered
We took a demo for Whatfix but thought them nowhere to be close to Appcue's functionalities. Even though I want more theming options in Appcues, it still has more variety than Whatfix. Also, to make changes to flows, Appcues is more nimble, and you can preview the resultant changes in seconds.
Read full review
We've used several products such as HubSpot, Asana, and Chameleon. ChurnZero gave us all of the features we were looking for including product usage, health scores, automations, journeys, in app walk-throughs and in app announcements. We were able to replace several platforms with ChurnZero and ended up with more functionality.
Read full review
Scalability
No answers on this topic
Easy to escalate.
Read full review
Return on Investment
  • Helped us increase user engagement within our product.
  • Has helped us increase the number of users actually reading important information vs. us emailing them.
  • Has helped us increase conversions of our trials to sign ups by helping our users see the value of our product more quickly.
Read full review
  • Already allowing us to do some data-clean up and better identify struggling accounts
  • Gives us the tools to re-teach our team on being proactive, not reactive
  • We can more easily identify accounts that are positioned well for cross sell
  • Over time, we hope to see higher renewal retention
Read full review
ScreenShots

ChurnZero Screenshots

Screenshot of an overview of ChurnZero's customer success AI. It is used to automate content creation, turn scattered data into clear insights, and track customer sentiment. The tools offer deeper visibility, better engagement, and more time to focus on building lasting customer relationships.Screenshot of an overview of ChurnZero's customer insights, which provide a real-time, 360° view of every customer. These are used to track engagement, monitor health, and drive action without guesswork.Screenshot of an overview of how ChurnZero guides customers through key milestones, providing real-time visibility into their progress, and collaboration on personalized success strategies.Screenshot of how ChurnZero keeps customers informed and engaged. With in-app communications, WalkThroughs, and Success Centers, customer success agents can deliver targeted messages, guide users through key features, and provide on-demand resources—all without disrupting their workflow.Screenshot of how ChurnZero defines Data-driven automation = The right actions, for the right customers, at the right time. ChurnZero helps automate key touchpoints, jumpstart engagement with templates, and stay informed with instant updates.Screenshot of how ChurnZero helps to predict risks, seize opportunities, and drive revenue growth. ChurnZero provides real-time insights to identify at-risk accounts, track key trends, and forecast revenue with precision. This helps agents to proactively manage churn, uncover expansion opportunities, and make data-driven decisions that fuel long-term success.