AppFollow vs. Similarweb

We use AppFollow only for customer service, but it has a lot of features that would be great for the marketing and development team. A good bit of the features we do not use, as there is simply not a use case for it. The best feature that we get from AppFollow is the ability to import Apple reviews into Zendesk for agents to respond to. This has been a great time saver for us.

Incentivized

Similarweb is our go-to tool for SEO research. We can identify high-value keywords, track our rankings, and monitor changes in our website's traffic. This data is invaluable for optimizing our content and ensuring we rank high on search engine results pages.

Incentivized

• One of AppFollow's core features is their keyword rankings. With both our Android and iOS app I'm able to view the keyword and position of our app for that keyword. I'm also able to toggle the dates and see the history positioning. Not only is this available for US app stores but global app stores. This is extremely helpful when A/B testing.
• Another key feature to AppFollow is their integrations. Being able to integrate AppFollow with Slack has been extremely helpful. With this integration, we are able to see reviews in real-time and respond to them right from Slack.
• We don't check AppFollow every day. With that said, it's important for us to get daily and weekly reports from AppFollow about our ASO performance. You can easily check which reports you would like, how often, and where to in a matter of seconds.

Incentivized

• Competitive Analysis: Similarweb has provided us with a comprehensive toolkit for analyzing web traffic and audience behavior for various sports teams, leagues, and players. We can compare and contrast their online presence, helping us gain a competitive edge by understanding their digital strategies.
• Sponsorship Decisions: Making informed sponsorship decisions is vital in sports. Similarweb assists us in evaluating potential sponsorships by providing insights into the online presence and reach of potential partners.
• Audience Demographics: One of the standout features of Similarweb is its ability to provide detailed audience demographics. We can pinpoint the age groups, locations, and interests of online visitors, which is crucial for tailoring content, promotions, and sponsorship deals effectively.

Incentivized

• Connecting with Zendesk and getting started can be a bit confusing.
• The interface can be hard for a new client to navigate.

Incentivized

• Top Pages Data: In the past, Similarweb PRO provided extensive data on a website's top pages, allowing for a deeper understanding of competitors' content strategies. However, the platform has reduced the extent of this information in recent years, limiting the insights users can glean. Restoring more comprehensive top pages data would be a valuable addition to the platform.
• Data Accuracy: While Similarweb PRO generally provides accurate data, there have been instances where the reported numbers deviate from the actual figures, particularly for smaller or niche websites. Improving the platform's data accuracy, especially for less prominent sites, would enhance the overall reliability of the tool.

Incentivized

I use it every single day and its essential to succeeding in my role

Incentivized

Similarweb is a very easy to use tool and gives us data on the go. It takes only a few clicks to get the relevant data. However, I have deducted 2 points as it only allows us to add 5 websites at a time on the platform, and data availability is only for the last 37 months.

Incentivized

Fast and supportive feedback from support. They usually answer the same day. They have webinars and updates about new features for their clients.

Incentivized

Support is just helpful and effective when you need them; we have only needed to contact them once about a misunderstanding while setting up our Market Analysis. Since we don't really contact them too often, it's hard to offer anything but a positive rating from the single positive experience we had with tech support.

Incentivized

We liked it, things can always be better

Incentivized

While App Annie is extremely robust and pulls in data from acquisition channels, app stores, and elsewhere, it can be quite overwhelming at times. If you are looking for more simple and just keyword positioning then definitely look at AppFollow. Apart from the two platforms themselves, I've had numerous contact experiences with both AppFollow and App Annie. The winner is definitely AppFollow with a less aggressive approach and a higher willingness to go above and beyond to make sure all questions are answered. With App Annie I was bombarded with a ton of sleazy, sales emails to purchase their product.

Incentivized

Whilst data.ai has strong app competitor intelligence data, Similarweb do a better job of showing the upstream and downstair behaviour across desktop and mobile web. Additionally, Similarweb's channel marketing mix goes deeper and allows us to understand a wider set of channels and be able to get a holistic understanding of our overall marketing strategy performance

Incentivized

• AppFollow helps to improve organic growth for the App Store and Google Play.
• AppFollow helps to measure organic traffic.

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• Similarweb PRO has helped us gain conviction in industries or companies we're interested in early on and, conversely has helped us kill deals where see many negative indicators
• Helped us give our portfolio companies insights into their own website performance vs. competitors

Incentivized