Apple iAd vs. Basis DSP

For our organization, we use Apple iAd to facilitate traffic to our appeals for donations for the foundation. This allows ad-based applications on the iOS store to show our ad and refer people to our website, which helps our set and drives up traffic. Donations are key to our foundation, as this is our only source of revenue.

Incentivized

Basis DSP is well suited to every type of campaign imaginable. My firm specializes in outreach and education campaigns and we use Basis DSP in order to turn people out to events and to take specific actions. Basis has changed how we do business for the better. The hyperlocal campaigns, native campaigns, and audio campaigns have all added excellent additional capabilities to our tool box and have allowed us to complete very compelling campaigns for our clients.

Incentivized

• Animations with great performance
• Better integration with Apple ads platform
• The workflow is really straightforward and the learning curve is basic

Incentivized

• Customer Service and Support is fantastic. Always willing to educate our team and help us get the most value out of the platform.
• The ad fraud features are great. Through DV360 we need to use a third-party which comes with additional costs.
• Easy to use platform.

Incentivized

• There were certain features of the mobile devices we weren't able to access, such as vibration, which could've enhanced the overall user experience.
• The development process could've been more streamlined for creatives and marketers not intimately familiar with the platform.
• More functionality in the initial banners could've resulted in increased engagement.

Incentivized

• Managed service is a little pricey and tends to have slightly lower performance
• interface is very 90's, could use a real facelift purely from an aesthetic perspective
• Reports are continually being updated but could use some refinement in output for client-facing reports

Incentivized

It's pretty basic, nothing is hidden and nothing ever moves so you can count on finding what you are looking for each day

Incentivized

We have a dedicated account rep. She makes it seem like we are her only client, she is very responsive, helps each time we have a question and understands our campaign goals. Anytime we need support, our rep is available either email or call and if she is not going to be available, she will let us know ahead of time to provide back up and inform them of our current campaigns so they can better assist us.

Incentivized

There are a ton of tactics and strategy to implement in the DSP platform. There isn't really a selection of the different types of campaigns or tactics to choose from, you just have to learn as you go. Once you figure out the strategy and goal of the campaign it is very easy to implement the tactic and to achieve its goals.

Incentivized

In some instances, we developed an experience for AdMob simultaneously with our iAd experience, working with both teams on a daily basis. While the Google team was skilled, receptive and helpful, Apple device functionality was broader and thus allowed for a little more imagination in bringing intuitive relevance to the creative content we developed

Incentivized

Basis [DSP] has much better fraud control than SmartyAds DSP. Even though they do not have the amount of supply inventory as Smarty, they have much more controls for invalid traffic and bots which is very important to minimize discrepancies and issues with clients. Compared to other DSPs though, it lags on performance solutions.

Incentivized

• Ease of scaling the campaigns
• High retention rate
• high LTV of the users

Incentivized

• Basis DSP allows us to reach users in many different places while controlling costs - access to major exchanges at a competitive bid rate allows us to provide a lot of added-value to clients without dramatically increasing the cost they incur.
• The team is friendly, helpful, and responsive, so we don't have a lot of situations where we're locked in campaign downtime due to a customer service issue with negative downstream impacts to the bottom line.
• Periodic reporting outages have resulted in campaigns that overpace and incur needless costs (however, this is certainly an exception, not the rule).

Incentivized