Apple iAd vs. Taboola

For our organization, we use Apple iAd to facilitate traffic to our appeals for donations for the foundation. This allows ad-based applications on the iOS store to show our ad and refer people to our website, which helps our set and drives up traffic. Donations are key to our foundation, as this is our only source of revenue.

Incentivized

I think Taboola is great for either lead gen or for shopping product sites. I would definitely have a full-time person running the campaigns. If not managed properly, things can get out of hand with costs going up and conversion rates dropping.

Incentivized

• Animations with great performance
• Better integration with Apple ads platform
• The workflow is really straightforward and the learning curve is basic

Incentivized

• A good value on clicks -- they have visitors for all CPCs!
• Worldwide reach and relatability -- so many providers use Taboola. It's very easy to reach your audience wherever.
• High quality -- their policies ensure that only enjoyable, modest content is provided.

Incentivized

• There were certain features of the mobile devices we weren't able to access, such as vibration, which could've enhanced the overall user experience.
• The development process could've been more streamlined for creatives and marketers not intimately familiar with the platform.
• More functionality in the initial banners could've resulted in increased engagement.

Incentivized

• I have noticed that customer support has decreased in the past year as Taboola has grown. It sometimes takes four days or more for a campaign to be approved. It used to be immediate and always within 24 hours.
• Credit card billing with high fees is now mandatory. If a company is going to make credit card billing mandatory don't charge fees. Our expense has increased by around 2.5% which I need to always keep in mind when comparing the CPC of campaigns on competing platforms.
• Our customer support rep used to give us a lot of help with optimization. We stopped getting support from her over eight months ago and we recently got an email that we now have to contact support@taboola.com even though our spend had almost doubled! However, we just were informed that we will now have a new rep, hopefully we will get more support now. When I say support I mean a rep that contacts us with optimization ideas.

Incentivized

It was pretty straightforward getting an account set up and having an account rep assigned. Compared to some other platforms Taboola is actually rather intuitive when it comes to navigating the user interface. Pixel implementation was easy and we didn't have any discrepancies tracking conversions. Also the ability to target LALs was very useful and semi-straightforward to upload.

Incentivized

Support on Taboola has been great. We have always been in constant communication with their team and they have answered all of our questions and helped us when we had any issues or concerns.

Incentivized

In some instances, we developed an experience for AdMob simultaneously with our iAd experience, working with both teams on a daily basis. While the Google team was skilled, receptive and helpful, Apple device functionality was broader and thus allowed for a little more imagination in bringing intuitive relevance to the creative content we developed

Incentivized

Taboola ranks pretty low for us, right next to Criteo and Revcontent, but above Traffic Junky. It's still nowhere as good as the social media platforms or Google. We selected Taboola because we had previously run ads years ago and wanted to see if we could make it profitable again. It offers more targeting options than Revcontent and Traffic Junky. I didn't care for the billing by credit card though. I would much prefer a net 15 or net 30 plan.

Incentivized

• Ease of scaling the campaigns
• High retention rate
• high LTV of the users

Incentivized

• Taboola guarantees stable user flow across the campaign period. I use balanced spending setting on my campaign so that the budget is well spread throughout the month, but usually, the traffic is higher nearing the end of the campaign.
• New users and more awareness. Taboola allows us to reach potential readers without much hassle.
• Users from Taboola are a high-quality audience who spend a lot of time on your website and read several pages. Unlikely to be bots.

Incentivized