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    Overview
    ProductRatingMost Used ByProduct SummaryStarting Price

    AppNexus

    Score9 out of 10
    N/AAppNexus AppNexus offers online auction infrastructure and technology for data management, optimization, financial clearing and support for directly negotiated advertising campaigns. It integrates with advertising sources including Google's DoubleClick, Microsoft's AdECN, and aggregators.[3]N/A

    Google Ad Manager

    Score8.5 out of 10
    N/AGoogle Ad Manager is a platform for publishers that combines the former DoubleClick for Publishers and DoubleClick Ad Exchange products.N/A
    Pricing
    AppNexusGoogle Ad Manager
    Editions & Modules
    No answers on this topic
    No answers on this topic
    Offerings
    Pricing Offerings
    AppNexusGoogle Ad Manager
    Free Trial
    NoNo
    Free/Freemium Version
    NoNo
    Premium Consulting/Integration Services
    NoNo
    Entry-level Setup FeeNo setup feeNo setup fee
    Additional Details——
    More Pricing Information
    Community Pulse
    AppNexusGoogle Ad Manager
    Considered Both Products
    AppNexus
    No answer on this topic
    Google
    Chose Google Ad Manager
    The UI is better against all other options in the market. Even the opportunity that you have to integrate new inventory from your own is easier when doing it by yourself; we always had to go back to the support teams on all other products in order to do so. Also, the robust …
    Incentivized
    Key User Insights
    Would buy again
    No answers on this topic
    No answers on this topic
    Delivers good value for the price
    No answers on this topic
    No answers on this topic
    Happy with the feature set
    No answers on this topic
    No answers on this topic
    Lived up to sales and marketing promises
    No answers on this topic
    No answers on this topic
    Implementation went as expected
    No answers on this topic
    No answers on this topic
    Features
    AppNexusGoogle Ad Manager
    Ad Network Integration
    Comparison of Ad Network Integration features of AppNexus and Google Ad Manager
    Feature
    AppNexus
    8.5
    8 Ratings
    Google Ad Manager
    7.6
    24 Ratings
    Data Transfer8.06 Ratings7.524 Ratings
    DSP integration9.08 Ratings7.719 Ratings
    Ad Campaigns
    Comparison of Ad Campaigns features of AppNexus and Google Ad Manager
    Feature
    AppNexus
    8.0
    8 Ratings
    Google Ad Manager
    7.4
    35 Ratings
    Ad campaign creation8.08 Ratings9.235 Ratings
    Ad deployment9.07 Ratings8.135 Ratings
    Display advertising7.07 Ratings7.234 Ratings
    Ad display and retargeting segmentation8.07 Ratings7.233 Ratings
    Sequence targeting8.07 Ratings5.025 Ratings
    Ad Reporting & Analytics
    Comparison of Ad Reporting & Analytics features of AppNexus and Google Ad Manager
    Feature
    AppNexus
    8.2
    9 Ratings
    Google Ad Manager
    6.9
    34 Ratings
    Ad dashboards9.09 Ratings5.032 Ratings
    Ad performance reports7.09 Ratings7.034 Ratings
    Ad conversion tracking8.08 Ratings7.033 Ratings
    Ad attribution reporting8.08 Ratings7.030 Ratings
    Cross-channel ad management9.08 Ratings8.126 Ratings
    Ad forecasting and optimization8.08 Ratings7.030 Ratings
    User Ratings
    AppNexusGoogle Ad Manager
    Likelihood to Recommend
    8.0
    (16 ratings)
    8.0
    (35 ratings)
    Likelihood to Renew
    4.0
    (6 ratings)
    7.0
    (1 ratings)
    Usability
    5.0
    (2 ratings)
    9.0
    (3 ratings)
    Availability
    10.0
    (1 ratings)
    -
    (0 ratings)
    Performance
    10.0
    (1 ratings)
    -
    (0 ratings)
    Support Rating
    6.0
    (1 ratings)
    7.0
    (2 ratings)
    Online Training
    2.0
    (1 ratings)
    -
    (0 ratings)
    Implementation Rating
    5.0
    (1 ratings)
    -
    (0 ratings)
    Configurability
    5.0
    (1 ratings)
    -
    (0 ratings)
    Ease of integration
    5.0
    (1 ratings)
    -
    (0 ratings)
    Product Scalability
    5.0
    (1 ratings)
    -
    (0 ratings)
    Vendor post-sale
    6.0
    (1 ratings)
    -
    (0 ratings)
    Vendor pre-sale
    4.0
    (1 ratings)
    -
    (0 ratings)