Google Ad Manager

Google Ad Manager

392 Reviews and Ratings

Overview
Product	Rating	Most Used By	Product Summary	Starting Price
Google Ad Manager	Score8.5 out of 10	N/A	Google Ad Manager is a platform for publishers that combines the former DoubleClick for Publishers and DoubleClick Ad Exchange products.	N/A

Pricing

Google Ad Manager

No answers on this topic

Pricing Offerings
Google Ad Manager
Free Trial
No
Free/Freemium Version
No
Premium Consulting/Integration Services
No

No setup fee

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Community Pulse
Key User Insights
	Google Ad Manager
Considered Both Products	Google Verified User Chose Google Ad Manager Among all the ad management platforms I use on a regular basis, Google Ad Manager is the most straightforward to use. However, I probably have a paid search bias, as I spend more time there than with the paid social or programmatic platforms. Even still, Google Ad Manager is … Incentivized Helpful? Verified User Chose Google Ad Manager I personally liked it because of the complex features available. Knowing that this comes from Google, I did not have second thoughts - Comes from an Top tier brand. There were other products in the market, however, I chose to stick to this due to the following reasons, Incentivized Helpful? Verified User Chose Google Ad Manager None Incentivized Helpful? Saif Ali Assistant Director in Engineering at Web Techne (Information Technology & Services, 11-50 employees) Chose Google Ad Manager Google ads help to run ads over other platforms apart from meta. Incentivized Helpful? Ben Sottek Sr. Paid Media Account Strategist in Marketing at Directive Consulting (Marketing & Advertising, 51-200 employees) Chose Google Ad Manager Google ads manager is the forefront in search marketing. Other platforms mirror features and trends set by Google while Google continues to innovate and evolve in a class of its own. Incentivized Helpful? Randy Whitten, MBA, ITIL v.3, Doctoral Candidate (DIT) Director of IT/Operations and Security in Information Technology at SambaSafety (Computer Software, 201-500 employees) Chose Google Ad Manager With Google ad there are more options to be able to put an ad together and to be able to use the information that best suits our situation. With the other vendors, there is limited use to be able to target and also to be able to correct once deployed or pushed forward where … Incentivized Helpful? Kimberly Smith Director digital in Marketing at Ogilvy (Internet, 10,001+ employees) Chose Google Ad Manager The main advantage of Google Ad Manager over The Trade Desk is based on the fact that Google Ad Manager has better data to identify a user on any device as it has more data and the user is signed in over Google Ad Manager´s set of properties. That is why results on Google Ad … Incentivized Helpful? Alex Chaidaroglou Director & Co-Founder in Marketing at Altosight (Internet, 1-10 employees) Chose Google Ad Manager I didn't evaluate a competitor. Incentivized Helpful? Verified User Chose Google Ad Manager Google Ads is [completely different from] Bing. I mostly advertise on Google and prefer it over Bing tenfold. Incentivized Helpful? Verified User Chose Google Ad Manager We use Google Ads Manager to manage ad campaigns on Google I found that Google Ads Manager was confusing, had a steep learning curve, and had poor documentation. I found myself having to look at tutorials from other websites. I find this to be true of most Google products. They … Incentivized Helpful? Lee Wheeler Owner in Marketing at Intrepid Web Marketing (Marketing and Advertising, 1-10 employees) Chose Google Ad Manager The other DSPs I've used were all managed services and this is the first time we've been able to manage the system on our own! Incentivized Helpful? Verified User Chose Google Ad Manager Google streamlines the process and is supremely easier to use than Facebook for Business (utilized for Facebook ad management.). Facebook's control over their management system makes the program much more cumbersome and less effective. Meanwhile, as mentioned, the Google Ad … Incentivized Helpful? Verified User Chose Google Ad Manager As I alluded to earlier, you kind of have to be on Google if you want to search marketing. I've tried Bing Ads and I just don't see the same volume or quality. With dwindling targeting abilities on social media sites like Facebook, Google is still tall and mighty and helps us … Incentivized Helpful? Verified User Chose Google Ad Manager Google Ad Manager surpasses all competitor ad management services in every aspect. It is free to use and offers the best quality for your budget. Incentivized Helpful? Avery Falkenstein Campaign Specialist in Customer Service at Devada (Internet, 501-1000 employees) Chose Google Ad Manager We selected Google Ad Manager in place of our internal software because Ad Manager allows us to better target our audience while tracking performance at a higher level. Incentivized Helpful? Shannon McNamara Digital Marketing in Marketing at Flatiron (Hospital & Health Care, 501-1000 employees) Chose Google Ad Manager Google Ad Manager is the best simply because of how great it is to advertise on the largest search engine on the internet. The other platforms I think have better dashboards and segmentation options but Google is the best because their audience is the largest and most focused … Incentivized Helpful? Verified User Chose Google Ad Manager Google Ad Manager is one of the only free to use ad management services out there. While there are several alternatives such as OpenX and Adzerk, Google Ad Manager provides the best bang for your buck (considering you don't spend any money on the actual product itself). … Incentivized Helpful? Nathan Phillips National Account Executive in Marketing at Strong Automotive Merchandising (Marketing and Advertising, 51-200 employees) Chose Google Ad Manager Bings ad tool is clunky, geographies don't import well/accurately and it's old looking. It's basically a Google Ad Manager, but only for the Bing Microsoft network. Incentivized Helpful? Verified User Chose Google Ad Manager It's a similar product to Facebook, as Google Ad Manager is for Google. Google Ad Manager is better in terms of user segmentation and targeting. Incentivized Helpful? Verified User Chose Google Ad Manager We looked at Adsense and Google Ad Manager when we were selecting a platform. Google Manager seemed easier to use and more robust when it came to social management. Google Ad Manager was also easier to use and offered a better community to help you if you get stuck on an issue. Incentivized Helpful? Cassidy Ebert Client Services Manager in Sales at SourceMedia (Publishing, 501-1000 employees) Chose Google Ad Manager It allows me to find exactly the information I am looking for in one place. It allows me to share that data with others both internally and externally. There is a mobile version and though it isn't as good, it helps for when I am out of the office or traveling. Incentivized Helpful? Verified User Chose Google Ad Manager We've used a few other way less robust ad servers, and Google Ad Manager is definitely the top tier ad server you can have as a publisher. There isn't much competition in this space for a large publisher that would make us feel comfortable switching to another ad server. We've … Incentivized Helpful? Sarah Bandy Executive Director in Marketing at Youth Empowerment through Arts and Humanities (Non-Profit Organization Management, 1-10 employees) Chose Google Ad Manager I selected Google Ad Manager because it's a more widely used search engine and I wanted to maximize our efforts and spending, as a small nonprofit with a limited budget. I think Yahoo! Advertising is good because it's independent, as in not linked to all of your Google Cloud … Incentivized Helpful? Blake Baron Ecommerce & Consumer Products Manager in Sales at Midwest Tungsten Service (Mining & Metals, 11-50 employees) Chose Google Ad Manager In my current position at this company, we've only ever used Ad Manager due to management's comfort with Google's application suite. I've used other software such as Adzerk, AOL's One, and OpenX in previous roles. I like Ad Manager because it's incredibly intuitive if you've … Incentivized Helpful? Verified User Chose Google Ad Manager We think Google Ads Manager is better because it is more simple. It's holistic because it really optimizes what's best for our brands and campaigns. It doesn't just serve out our ads to a number of people. Google Ads Manager makes sure that we serve them out to the right people. Incentivized Helpful?
	Would buy again
	No answers on this topic
	Delivers good value for the price
	No answers on this topic
	Happy with the feature set
	No answers on this topic
	Lived up to sales and marketing promises
	No answers on this topic
	Implementation went as expected
No answers on this topic

Features

Google Ad Manager

Comparison of Ad Network Integration features of Google Ad Manager
Feature	Google Ad Manager 7.6 24 Ratings
Data Transfer	7.524 Ratings
DSP integration	7.719 Ratings

Comparison of Ad Campaigns features of Google Ad Manager
Feature	Google Ad Manager 7.4 35 Ratings
Ad campaign creation	9.235 Ratings
Ad deployment	8.135 Ratings
Display advertising	7.234 Ratings
Ad display and retargeting segmentation	7.233 Ratings
Sequence targeting	5.025 Ratings

Comparison of Ad Reporting & Analytics features of Google Ad Manager
Feature	Google Ad Manager 6.9 34 Ratings
Ad dashboards	5.032 Ratings
Ad performance reports	7.034 Ratings
Ad conversion tracking	7.033 Ratings
Ad attribution reporting	7.030 Ratings
Cross-channel ad management	8.126 Ratings
Ad forecasting and optimization	7.030 Ratings

User Ratings
	Google Ad Manager
Likelihood to Recommend	8.0 (35 ratings)
Likelihood to Renew	7.0 (1 ratings)
Usability	9.0 (3 ratings)
Support Rating	7.0 (2 ratings)