| Product | Rating | Most Used By | Product Summary | Starting Price |
|---|---|---|---|---|
 AppNexus | Score9 out of 10 | N/A | AppNexus AppNexus offers online auction infrastructure and technology for data management, optimization, financial clearing and support for directly negotiated advertising campaigns. It integrates with advertising sources including Google's DoubleClick, Microsoft's AdECN, and aggregators.[3] | N/A |
 Google Ads | Score8.3 out of 10 | N/A | Google Ads (formerly AdWords) is Google's pay-per-click online advertising program. With Google Ads users set their budget and choose where their ads appear in search listings, and on partner websites. Google Ads uses cost-per-click (CPC) bidding. | $500 in Ads credit in the first 60 days |
| AppNexus | Google Ads | |||||||||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Editions & Modules | No answers on this topic |
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| Offerings |
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| Entry-level Setup Fee | No setup fee | No setup fee | ||||||||||||||
| Additional Details | — | — | ||||||||||||||
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| AppNexus | Google Ads | |
|---|---|---|
| Considered Both Products | | No answer on this topic |
| Key User Insights | ||
| Would buy again | ||
No answers on this topic | No answers on this topic | |
| Delivers good value for the price | ||
No answers on this topic | No answers on this topic | |
| Happy with the feature set | ||
No answers on this topic | No answers on this topic | |
| Lived up to sales and marketing promises | ||
No answers on this topic | No answers on this topic | |
| Implementation went as expected | ||
No answers on this topic | No answers on this topic | |
| AppNexus | Google Ads | |||||||||||||||||||||||||
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| Ad Network Integration |
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| Ad Campaigns |
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| Ad Reporting & Analytics |
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| Ad Auctions |
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| AppNexus | Google Ads | |
|---|---|---|
| Likelihood to Recommend | 8.0 | 5.6 |
| Likelihood to Renew | 4.0 | 9.6 |
| Usability | 5.0 | 1.0 |
| Availability | 10.0 | - |
| Performance | 10.0 | 9.0 |
| Support Rating | 6.0 | 9.0 |
| Online Training | 2.0 | 9.0 |
| Implementation Rating | 5.0 | - |
| Configurability | 5.0 | - |
| Ease of integration | 5.0 | - |
| Product Scalability | 5.0 | - |
| Vendor post-sale | 6.0 | 1.0 |
| Vendor pre-sale | 4.0 | 10.0 |