AppNexus vs. Marin Software
| Product | Rating | Most Used By | Product Summary | Starting Price |
|---|---|---|---|---|
 AppNexus | Score9 out of 10 | N/A | AppNexus AppNexus offers online auction infrastructure and technology for data management, optimization, financial clearing and support for directly negotiated advertising campaigns. It integrates with advertising sources including Google's DoubleClick, Microsoft's AdECN, and aggregators.[3] | N/A |
 Marin Software | Score9.1 out of 10 | N/A | Marin Software is a cloud-based cross-channel advertising campaign management platform which integrates many tools and functions, and it is the name of the company in San Francisco that issues the software. Marin touts cross-display (including mobile-optimized) advertisement retargeting, social marketing management, and many other tools to manage complex marketing and paid-advertising (PPC) efforts. A free trial of this extensive platform is available. Marin Software maintains a client list… | N/A |
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| Editions & Modules | No answers on this topic | No answers on this topic | ||||||||||||||
| Offerings |
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| Entry-level Setup Fee | No setup fee | No setup fee | ||||||||||||||
| Additional Details | — | — | ||||||||||||||
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| AppNexus | Marin Software | ||||||||||||||||||||||
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| Ad Network Integration |
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| Ad Campaigns |
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| Ad Reporting & Analytics |
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| AppNexus | Marin Software | |
|---|---|---|
| Likelihood to Recommend | 8.0 | 10.0 |
| Likelihood to Renew | 4.0 | 7.6 |
| Usability | 5.0 | 10.0 |
| Availability | 10.0 | 9.0 |
| Performance | 10.0 | - |
| Support Rating | 6.0 | 10.0 |
| Online Training | 2.0 | 9.0 |
| Implementation Rating | 5.0 | 9.8 |
| Configurability | 5.0 | - |
| Ease of integration | 5.0 | - |
| Product Scalability | 5.0 | - |
| Vendor post-sale | 6.0 | - |
| Vendor pre-sale | 4.0 | - |