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    Overview
    ProductRatingMost Used ByProduct SummaryStarting Price

    AppNexus

    Score9 out of 10
    N/AAppNexus AppNexus offers online auction infrastructure and technology for data management, optimization, financial clearing and support for directly negotiated advertising campaigns. It integrates with advertising sources including Google's DoubleClick, Microsoft's AdECN, and aggregators.[3]N/A

    Skai

    Score8.8 out of 10
    N/ASkai (formerly Kenshoo) is a cross-channel advertising solution for search marketing, social media and online advertising. The product aims to give advertisers and agencies the control and automation needed to make better investment decisions across search marketing and online advertising.

    $10,000

    Starting Price

    Pricing
    AppNexusSkai
    Editions & Modules
    No answers on this topic
    Kenshoo
    $10,000
    Starting Price
    Offerings
    Pricing Offerings
    AppNexusSkai
    Free Trial
    NoNo
    Free/Freemium Version
    NoNo
    Premium Consulting/Integration Services
    NoNo
    Entry-level Setup FeeNo setup feeRequired
    Additional Details——
    More Pricing Information
    Features
    AppNexusSkai
    Ad Network Integration
    Comparison of Ad Network Integration features of AppNexus and Skai
    Feature
    AppNexus
    8.5
    8 Ratings
    Skai
    7.1
    10 Ratings
    Data Transfer8.06 Ratings8.510 Ratings
    DSP integration9.08 Ratings5.75 Ratings
    Ad Campaigns
    Comparison of Ad Campaigns features of AppNexus and Skai
    Feature
    AppNexus
    8.0
    8 Ratings
    Skai
    6.1
    11 Ratings
    Ad campaign creation8.08 Ratings7.611 Ratings
    Ad deployment9.07 Ratings7.611 Ratings
    Display advertising7.07 Ratings4.310 Ratings
    Ad display and retargeting segmentation8.07 Ratings4.810 Ratings
    Sequence targeting8.07 Ratings6.39 Ratings
    Ad Reporting & Analytics
    Comparison of Ad Reporting & Analytics features of AppNexus and Skai
    Feature
    AppNexus
    8.2
    9 Ratings
    Skai
    7.3
    12 Ratings
    Ad dashboards9.09 Ratings7.612 Ratings
    Ad performance reports7.09 Ratings9.812 Ratings
    Ad conversion tracking8.08 Ratings6.712 Ratings
    Ad attribution reporting8.08 Ratings7.611 Ratings
    Cross-channel ad management9.08 Ratings5.910 Ratings
    Ad forecasting and optimization8.08 Ratings6.211 Ratings
    User Ratings
    AppNexusSkai
    Likelihood to Recommend
    8.0
    (16 ratings)
    9.2
    (17 ratings)
    Likelihood to Renew
    4.0
    (6 ratings)
    7.8
    (3 ratings)
    Usability
    5.0
    (2 ratings)
    9.6
    (2 ratings)
    Availability
    10.0
    (1 ratings)
    3.6
    (1 ratings)
    Performance
    10.0
    (1 ratings)
    -
    (0 ratings)
    Support Rating
    6.0
    (1 ratings)
    9.6
    (2 ratings)
    Online Training
    2.0
    (1 ratings)
    -
    (0 ratings)
    Implementation Rating
    5.0
    (1 ratings)
    -
    (0 ratings)
    Configurability
    5.0
    (1 ratings)
    -
    (0 ratings)
    Ease of integration
    5.0
    (1 ratings)
    -
    (0 ratings)
    Product Scalability
    5.0
    (1 ratings)
    -
    (0 ratings)
    Vendor post-sale
    6.0
    (1 ratings)
    -
    (0 ratings)
    Vendor pre-sale
    4.0
    (1 ratings)
    -
    (0 ratings)