AppNexus vs. Skai
| Product | Rating | Most Used By | Product Summary | Starting Price |
|---|---|---|---|---|
AppNexus | Score9 out of 10 | N/A | AppNexus AppNexus offers online auction infrastructure and technology for data management, optimization, financial clearing and support for directly negotiated advertising campaigns. It integrates with advertising sources including Google's DoubleClick, Microsoft's AdECN, and aggregators.[3] | N/A |
Skai | Score8.8 out of 10 | N/A | Skai (formerly Kenshoo) is a cross-channel advertising solution for search marketing, social media and online advertising. The product aims to give advertisers and agencies the control and automation needed to make better investment decisions across search marketing and online advertising. | $10,000 Starting Price |
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| Editions & Modules | No answers on this topic |
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| Entry-level Setup Fee | No setup fee | Required | ||||||||||||||
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| Ad Network Integration |
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| AppNexus | Skai | |
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| Likelihood to Recommend | 8.0 | 9.2 |
| Likelihood to Renew | 4.0 | 7.8 |
| Usability | 5.0 | 9.6 |
| Availability | 10.0 | 3.6 |
| Performance | 10.0 | - |
| Support Rating | 6.0 | 9.6 |
| Online Training | 2.0 | - |
| Implementation Rating | 5.0 | - |
| Configurability | 5.0 | - |
| Ease of integration | 5.0 | - |
| Product Scalability | 5.0 | - |
| Vendor post-sale | 6.0 | - |
| Vendor pre-sale | 4.0 | - |