TrustRadius: an HG Insights company

Save this comparison

Save this comparison

Add Product

Recommended Comparisons

    Overview
    ProductRatingMost Used ByProduct SummaryStarting Price

    AppsFlyer

    Score6.3 out of 10
    N/AAppsFlyer helps brands make good choices for their business and their customers through privacy-preserving measurement, analytics, fraud protection, and engagement technologies. Built on the idea that brands can increase customer privacy while providing exceptional experiences, AppsFlyer empowers thousands of creators and 10,000+ technology partners to create better, more meaningful customer relationships.

    $0

    Google Analytics

    Score7.9 out of 10
    N/AGoogle Analytics is perhaps the best-known web analytics product and, as a free product, it has massive adoption. Although it lacks some enterprise-level features compared to its competitors in the space, the launch of the paid Google Analytics Premium edition seems likely to close the gap.

    $0

    per month

    Pricing
    AppsFlyerGoogle Analytics
    Editions & Modules
    Growth
    7¢
    per conversion
    Zero
    Free Forever
    Enterprise
    Contact sales team
    Google Analytics 360
    150,000
    per year
    Google Analytics
    Free
    Offerings
    Pricing Offerings
    AppsFlyerGoogle Analytics
    Free Trial
    YesNo
    Free/Freemium Version
    YesYes
    Premium Consulting/Integration Services
    YesNo
    Entry-level Setup FeeOptionalNo setup fee
    Additional Details——
    More Pricing Information
    Community Pulse
    AppsFlyerGoogle Analytics
    Considered Both Products
    AppsFlyer
    Chose AppsFlyer
    It's a one-stop solution for all our problems. Now we can focus on growing our apps and business. We are able to scale our business by managing our team bandwidth. The advance features like real-time data, and full-featured raw data reports are very helpful and time-saving. It …
    Incentivized
    Chose AppsFlyer
    For the price and the usability.
    Incentivized
    Chose AppsFlyer
    For mobile attribution, Appsflyer is the most recommended, as it provides easy integration to many advertisers and media partners.
    Incentivized
    Chose AppsFlyer
    Both were entirely bad, especially Kochava. Poor CSM support and very little attention given to their clients. We use Firebase for all other in-app analytics and measuring the success rate of any given feature.
    Incentivized
    Chose AppsFlyer
    Kochava was bad. A lot of bugs at that time, and it charges for every event triggered. We used Kochava for only around 6 months and we moved to AppsFlyer.
    Incentivized
    Google
    Chose Google Analytics
    Some of the other competitors have unique features such as visualization easy to navigate dashboards without having to deal with overwhelming yourself with loads of information. Building customer profiles/personas.
    Incentivized
    Chose Google Analytics
    Google Analytics offers easy implementation via the analytics tags and integrated well with a ton of platforms thus improving visibility across measurement platforms.
    Incentivized
    Key User Insights
    Would buy again
    No answers on this topic
    No answers on this topic
    Delivers good value for the price
    No answers on this topic
    No answers on this topic
    Happy with the feature set
    No answers on this topic
    No answers on this topic
    Lived up to sales and marketing promises
    No answers on this topic
    No answers on this topic
    Implementation went as expected
    No answers on this topic
    No answers on this topic
    Features
    AppsFlyerGoogle Analytics
    Web Analytics
    Comparison of Web Analytics features of AppsFlyer and Google Analytics
    Feature
    AppsFlyer
    -
    Ratings
    Google Analytics
    8.2
    2 Ratings
    Lead Conversion Tracking00 Ratings7.52 Ratings
    Bounce Rate Measurement00 Ratings8.52 Ratings
    Device and Browser Reporting00 Ratings8.52 Ratings
    Pageview Tracking00 Ratings8.02 Ratings
    Event Tracking00 Ratings7.02 Ratings
    Reporting in real-time00 Ratings10.01 Ratings
    Referral Source Tracking00 Ratings8.02 Ratings
    Customizable Dashboards00 Ratings8.52 Ratings
    User Ratings
    AppsFlyerGoogle Analytics
    Likelihood to Recommend
    7.9
    (46 ratings)
    8.3
    (185 ratings)
    Likelihood to Renew
    10.0
    (1 ratings)
    9.0
    (51 ratings)
    Usability
    6.7
    (2 ratings)
    7.5
    (10 ratings)
    Availability
    -
    (0 ratings)
    10.0
    (4 ratings)
    Performance
    -
    (0 ratings)
    10.0
    (2 ratings)
    Support Rating
    6.0
    (3 ratings)
    7.0
    (42 ratings)
    Online Training
    -
    (0 ratings)
    10.0
    (2 ratings)
    Implementation Rating
    -
    (0 ratings)
    9.0
    (7 ratings)
    Configurability
    -
    (0 ratings)
    6.0
    (2 ratings)
    Ease of integration
    -
    (0 ratings)
    10.0
    (1 ratings)
    Product Scalability
    -
    (0 ratings)
    10.0
    (2 ratings)
    Vendor post-sale
    -
    (0 ratings)
    10.0
    (1 ratings)
    Vendor pre-sale
    -
    (0 ratings)
    9.0
    (1 ratings)