AppsFlyer vs. Mixpanel

Overview
Product	Rating	Most Used By	Product Summary	Starting Price
AppsFlyer	Score6.3 out of 10	N/A	AppsFlyer helps brands make good choices for their business and their customers through privacy-preserving measurement, analytics, fraud protection, and engagement technologies. Built on the idea that brands can increase customer privacy while providing exceptional experiences, AppsFlyer empowers thousands of creators and 10,000+ technology partners to create better, more meaningful customer relationships.	$0
Mixpanel	Score8.7 out of 10	N/A	Mixpanel helps companies measure what matters, make decisions fast, and build better products through data. With self-serve product analytics solution, teams can analyze how and why people engage, convert, and retain—in real-time, across devices—to improve their user experience. Mixpanel serves over 26,000 companies from different industries around the world, including Expedia, Uber, Ancestry, DocuSign, and Lemonade. Headquartered in San Francisco, Mixpanel has offices in New York,…	$0 per month

Mixpanel uses MTU (Monthly Tracked User) pricing, which is designed to scale with your company. MTUs are roughly equivalent to the number of unique visitors on your product and each user is counted once per month, even if they use multiple devices. If Events based pricing makes more sense for your business, reach out to us and we can work with you!

Community Pulse
Key User Insights
	AppsFlyer	Mixpanel
Considered Both Products	AppsFlyer Evan Laird Chief Marketing Officer in Marketing at Dinely (Internet, 1-10 employees) Chose AppsFlyer The biggest problem with AppsFlyer is that there's no free tier. It's solely pay per install, which is nice for small teams and startups, but Branch.io is free up to a couple thousand to tens of thousands of MAU's! Branch also has features and benefits that AppsFlyer just … Incentivized Helpful? Kathleen Lara Data Analyst in Marketing at REBEL App (Information Technology & Services, 1-10 employees) Chose AppsFlyer AppsFlyer is better than Branch in terms of user experience. Incentivized Helpful? Verified User Chose AppsFlyer None. I haven't explored other mobile attribution platforms yet. Incentivized Helpful? Verified User Chose AppsFlyer We felt that AppsFlyer was more straight forward with the data they provided and there was a trust formed when dealing with our reps that just wasn't there with AppLovin or Adjust. We also felt we had more flexibility when integrating AppsFlyer. Incentivized Helpful?	Mixpanel No answer on this topic
	Would buy again
	No answers on this topic	No answers on this topic
	Delivers good value for the price
	No answers on this topic	No answers on this topic
	Happy with the feature set
	No answers on this topic	No answers on this topic
	Lived up to sales and marketing promises
	No answers on this topic	No answers on this topic
	Implementation went as expected
No answers on this topic	No answers on this topic

User Ratings
	AppsFlyer	Mixpanel
Likelihood to Recommend	7.9 (46 ratings)	9.0 (50 ratings)
Likelihood to Renew	10.0 (1 ratings)	10.0 (13 ratings)
Usability	6.7 (2 ratings)	9.0 (2 ratings)
Support Rating	6.0 (3 ratings)	1.0 (8 ratings)
Online Training	- (0 ratings)	8.0 (2 ratings)
Implementation Rating	- (0 ratings)	8.9 (3 ratings)

AppsFlyer vs. Mixpanel

AppsFlyer

Mixpanel

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