Apptrove vs. Salesforce Marketing Cloud
| Product | Rating | Most Used By | Product Summary | Starting Price |
|---|---|---|---|---|
 Apptrove | N/A | N/A | Apptrove is a measurement suite built to propel campaigns. Its insights help users to increase app installs, improve campaign ROI, enhance user LTV, and optimize ad performance. Its actionable insights inform users on campaign performance, so that they can identify the media channels, partners and ad formats that draw the highest installs. Be it ad optimization or broken deep links – users can find out what is impacting partner performance to increase overall marketing ROI. Amidst… | N/A |
 Salesforce Marketing Cloud | Score8.1 out of 10 | N/A | Marketing Cloud is an AI-powered, cloud-based digital marketing platform within the Salesforce Customer 360 ecosystem. Marketers can segment their audience, deliver personalized messages, track campaign performance, engage leads and accounts, and optimize strategies based on real-time insights. | $1,250 per month per installation |
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| Editions & Modules | No answers on this topic |
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| Entry-level Setup Fee | No setup fee | No setup fee | ||||||||||||||
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| Email & Online Marketing |
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| Lead Management |
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| Campaign Management |
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| Reporting & Analytics |
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| Platform & Infrastructure |
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| Apptrove | Salesforce Marketing Cloud | |
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| Likelihood to Recommend | - | 8.1 |
| Likelihood to Renew | - | 8.1 |
| Usability | - | 4.1 |
| Availability | - | 10.0 |
| Performance | - | 9.6 |
| Support Rating | - | 7.0 |
| In-Person Training | - | 5.0 |
| Online Training | - | 8.1 |
| Implementation Rating | - | 3.0 |
| Contract Terms and Pricing Model | - | 5.0 |
| Ease of integration | - | 7.0 |
| Product Scalability | - | 7.6 |
| Vendor post-sale | - | 8.0 |
| Vendor pre-sale | - | 7.0 |