Aprimo is a provider of digital asset management and work management solutions. Its content operations platform provides organizations with a single source of truth to optimize the way they plan, develop, organize, govern, and deliver exceptional brand experiences at scale. Aprimo’s library of connectors provides integration with the applications teams already use, like Salesforce, Microsoft, and Adobe Creative Cloud. The Aprimo Platform
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Nuxeo
Score 7.9 out of 10
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The Hyland Nuxeo Platform is a cloud-native,
cloud-first, scalable solution which utilizes automation technologies to
improve efficiencies, increase accuracy, and provide its capabilities. With
it’s low-code technology, organizations can implement Hyland’s Nuxeo
Platform with customizable features that allow organizations to develop a creative workflow. Employees can then create,
tag, organize, and share dynamic content, including rich media and 3D digital
assets and their metadata to be used in…
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Pricing
Aprimo
Nuxeo
Editions & Modules
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Offerings
Pricing Offerings
Aprimo
Nuxeo
Free Trial
Yes
Yes
Free/Freemium Version
No
Yes
Premium Consulting/Integration Services
No
No
Entry-level Setup Fee
Optional
Optional
Additional Details
For digital asset management, work management, marketing budget management or an entire content operations platform, Aprimo’s SaaS subscription model takes care of product licensing, support, hosting, updates, and provides dedicated experts.
Monday.com offers a very intuitive and user-friendly UX which is proving very helpful to business units who only need a very simple PM tool. Monday.com falls down when deep workflow functionality is needed.
Aprimo is ranked as a market leader for both digital asset management and work/productivity management software and has a large roster of marquee customers who are satisfied and successful with Aprimo.
Bynder was simpler and lower cost, but Aprimo offered more advanced functionality, better integration potential, faster implementation, more customization, and better levels of support, which our business required.
Unica - Both platforms (i.e. Unica and Aprimo) delivered comparable capabilities. However, due to internal limitations around technical support and technical maturity of the organization we selected Aprimo as it delivered the more user friendly user interface. Unica requires …
Nuxeo gives tough competition to its alternative software. The flexibility Nuxeo provides is good enough to get adapted to a business, and it is somehow unmatchable. It works as DAM along with ECM, and Exo was not good enough compared to Nuxeo. Exo lacked the modern frameworks …
Nuxeo is far and away more flexible and mature for managing digital assets than the others. It was chosen as a platform that would allow us to work as we need to without starting from scratch and leverage reusable code modules and other best practices.
We were really looking for something that would be more flexible and customizable to meet the variety of business needs and use cases that we had in the Digital Asset Management space. Nuxeo offered the flexibility we were looking for.
Nuxeo was chosen for its support and its track record of assisting similar organizations in solving complex CMS needs. We are currently evaluating KeyCloak as a substitute for user and identity management.
I’ve only used unique platforms that have been built for a specific system. Of course, Nuxeo is more generic, but you can customize it well per your business’s needs.
Application Development Manager - Real Estate Digitization
Chose Nuxeo
It is built on open-source technologies. A very small footprint is required to run it. It can be run in a cloud and utilize the power of cloud services, unlike other competitors.
Nuxeo stacks up very well against its alternatives. It has a very good UI, migration strategy from SharePoint and documentation skills. Content management real time helps a lot. It is an ECM with DAM. Only disadvantage is that it requires a lot of support from Nuxeo to use …
I think Aprimo is well suited when you are looking for a DAM to house all of your content. It will be easy to find what you need based on the metadata you are including. I think Aprimo works very well in situations where you are looking for both a DAM and project management system. We are using the DAM and Aprimo productivity and they pair well together
I like to describe Nuxeo as getting you 90% of the way to wherever you want to go, but 100% of the way to nowhere. This 10% allows flexibility to add your own custom business rules and operations. This is different than a complete off-the-shelf solution that provides 100% of a solution but does not give you the flexibility that you need. If you want a platform that can adjust to your needs, use Nuxeo. If you are looking for a turnkey solution that will get you off the ground 100 % of the way out of the gate, other options may be better for you.
Audit - The trail of what you can look back on is so robust and the IDs are on every task and asset. You see a full picture of something that has been approved and can see any amends that have been made. Having the full view and timeline of any updates is essential for our teams.
Reporting - Most if not all fields can be reported on. This is essential for us as we use reports to influence management decisions as well as managing day-to-day operations.
DAM - The DAM functionality and connectivity is a big one for our future plans as well as existing ones. Connectors into the DAM help us integrate the systems we have already, plus plan and support the business with new plans in growing areas.
Service - Aprimo support is amazing. The support we get as a company is always great, no matter how big or small any issues or queries are. The team at Aprimo is always so attentive and comes back with great answers and support.
While Aprimo provides the fundamental tools to track our actual spend, it has a major void when trying to plan for future programs. Our teams often have offline Excel spreadsheets to track actuals spend vs. our original budget, and lay out the future programs against which we plan to use budget funds. Would also appreciate reporting mechanisms which could splice data in non table format. For example, we often use marketing calendars to display programs/spend over time. This helps our team ensure that programs which are intended to run concurrent with in-store sales executions are happening in the correct time frame. The visual is simply easier to follow.
Some of the workflows are complex - that's more a function of internal processes - but managing them and getting them to a place the users 'understand' can be challenging. The more usual DAM features and benefits are a much easier 'sell' from a change management perspective.
Nuxeo provides a WebUI that they are always improving based on customer feedback. The interface is designed with flexibility in mind - this means that it must be customized to the business's use case before it can achieve its maximum usability.
The Nuxeo Studio interface provides developers and administrators the building blocks to achieve much of this customization - they just need to put the building blocks together in ways that best meet the end users' needs. The API and SDKs allow for more advanced customization.
We are struggling with it though I think it’s our firewall i.e. an internal issue. Accessing the software outside or on mobile is faster.
They have a multi-tenant and single tenant option (more expensive) . We bought the single tenant option in anticipation of using Campaign Management and based upon our scale. You get more capabilities with single tenant
To be very honest: as far as we have used it, we have found it to be one of the best tools. The document repository and the speed of searches are amazing. With it, we are able to enhance scalability, and the basic usage of it is in digital asset management, and it has been helpful in content management, too.
Support is support, so mainly reactive when it is about product inside and common issues. But when it is about specific enhancements and business concerns related to our own configuration and settings, we surely feel a gap. and this is why concierge is a must have solution when facing Aprimo support
Nuxeo support is very willing to help whenever there is an issue. We have a weekly touchbase with someone from the Nuxeo team that we discuss any development issues with, and there is an open line of communication between our team and the Nuxeo team. They have been supporting us phenomenally, every step of the way.
Aprimo offered a number of hands on sessions customized for each group. As such, they address specific needs and configurations of each team. These sessions also offered another round of cross-functional collaboration in process design.
I attended instructor-led trainings at a couple of points when I was first beginning to serve as project manager on Nuxeo projects. The first one that I attended was meant for business users and decision-makers. The second one was meant for system administrators. The first one provided a great introduction, through demos, of how Nuxeo could be adapted to very different business use cases. The second one, like many instructor-led trainings, was meant for users of a variety of skill levels, and so it could be a bit slow at times for students with a stronger technical background, but the instructor was able to include more advanced components as well.
It was very generic and we took it prior to configuration. It was however adequate to educate our user in the basic capabilities that will have become available to them after deployment.
Nuxeo University provides an ideal starting point for developers and system administrators who are new to the Nuxeo platform. So, in terms of online training for developers and administrators, the learning paths are definitely available. In terms of training for end users: keep in mind that Nuxeo is a foundation with building blocks - what you do with those building blocks is up to you and depends on your business's specific use cases. For this reason, end-user training is largely up to you because it will need to depend on how you've built and configured the system. That said, I've seen the companies that I've worked with configure the system based largely on end-user input, and so it has fit very closely with what those users wanted to do and how they wanted to do it. In cases where elements of the UI weren't fitting quite right with what users naturally wanted to do, based on their process flows, we've often found it easy enough to adapt the UI to the users, rather than using training to adapt the users to the UI.
We were very well supported. TopRight who performed the process/requirements definition as well as project management functions came with ample experience with various marketing automation platforms. They also came with very good multi-channel marketing experience that allowed them to tackle this implementation as a marketing deployment and not a technology deployment. TopRight bring expertise in multi-channels strategy.
Aprimo performed the configuration and training functions. Their personnel were very well versed in their platform and brought much empathy to a deployment that required a great deal of change management.
I am stunned by how many people (from for-profit sector who work here) have not been exposed to these types of platforms. I want to make sure that folks are so accustomed to user interface. When I roll-out campaign management, teaching them the art and science of campaign management versus just learning the tool. TopRight are marketers. They are familiar with all these technologies. Their job has been to define processes, best practices and turn into training. Similar to training from Salesforce.com about funnel mgmt etc, vs. just the product. We will create training modules that are agnostic to the platform
I worked with a Nuxeo employee who helped design the initial architecture and implementation for our specific use case. It was helpful to have an individual who knew the system and how we could best utilize it. We have since made lots of adjustments, but the basic architecture is still in place.
Unica - Both platforms (i.e. Unica and Aprimo) delivered comparable capabilities. However, due to internal limitations around technical support and technical maturity of the organization we selected Aprimo as it delivered the more user friendly user interface. Unica requires more technical saviness. With Aprimo you can be completely non-technical.
We evaluated Epsilon, but they were too expensive and don’t compete on price.
We evaluated Axciom. They offered an outsourced full service and were very powerful, but we wanted to bring capabilities more in-house. The capabilities were more advanced that we needed today. We felt Aprimo or Unica could both carry us a long way.
We did not look at marketing automation vendors like Eloqua, Marketo. From a scale standpoint, we were looking for campaign management and not just marketing automation. Also wanted MRM (Marketing Resource Management) or internal workflow management capabilities. We did not take a deep dive as they didn’t have the full suite solution
Nuxeo is far and away more flexible and mature for managing digital assets than the others. It was chosen as a platform that would allow us to work as we need to without starting from scratch and leverage reusable code modules and other best practices.
