ARInsights ARchitect vs. IZEA

If you have an AR program across the globe and want to track all interactions you have with them, this tool is right for you. As you can imagine the tool is only as good as the data you put in, so you do have to make it part of your work day to input the data. Say a team member leaves and you have to jump in to cover for them, you are able to see all the interactions they have had with analysts

Incentivized

Altogether, I feel that IZEA’s various packages are well suited for small businesses who are exclusively looking for help in the influencer space to large enterprises managing large brand and campaign portfolios. In my opinion, IZEA is an ideal option for marketers who want to discover new influencers based on some set and specific criteria. This has cut the research time a lot which is very important. I feel that this is a great tool for influencer marketing and can be helpful for in the field.

Incentivized

• The Event Manager function is a great way plan, invite and send agendas to your analyst attendees.
• Projects - although needing more work - is a great way to track progress during an evaluation.
• Premium content is perfect for tracking mentions, sharing reports that are relevant to your constituents and reporting.

Incentivized

• Detailed demographic details about an influencer's audience.
• Tools to search by certain topics and keywords.
• Great ways to discover new influencers.

Incentivized

• We would like to see some project management functions to track RFI, log follow-up actions and assign tasks inside the team.
• I'd be good to see email open state in the analyst interactions tab.
• An easier way to report insights from interactions would be hugely useful.

• The site is not as user friendly as other options out there.
• Not as much support from the influencer side from what I have heard.

Incentivized

As a freelancer I am unlikely to have the budget to use ARchitect on a regular basis I would however look at it seriously if asked by a client or if I was working in an agency with a significant AR practice I would look at it seriously.

Incentivized

It's super easy to use, and anything that I cannot figure out, their team usually helps me within hours of my asking!

In the instances I have had issues its been a little tricky to figure things out, some of the videos are helpful but getting email responses are not great compared to online chat and I have found that the response rates have been more than a day in some instances which is not as responsive as I would like compared to other platforms.I have seen ARInsights have made a number of new hires in the area of account management so I am sure that will have improved the support provided

Incentivized

I don't have much to add here as I haven't needed team support. I do know our access to customer service is limited with the type of account that we have.

Incentivized

Prior to using ARchitect, we were using Salesforce. While we did have some customization added, it did not nearly have the robustness that ARchitect provides -- especially since it is designed for AR professionals. We've been using ARchitect for about 8 years and have never looked back. Some examples of vast improvements: 1. Analyst firms/bios. With Salesforce, we needed to maintain all analyst bios -- something that ARchitect does. 2. Analyst coverage. We used to track all analyst coverage by visiting multiple analyst websites and manually pasting into spreadsheets. We now not only get a feed of coverage that can be exported into Excel, but we can also customize reports by topic. 3. Reporting. Salesforce did not provide the same reporting capabilities that ARchitect provides.

Incentivized

We selected IZEA because of the price. We wanted a platform that would cost less than the one we were currently using.

Incentivized

• The Event Module has taken days if not weeks out of the prep process for big events.
• ARchitect is a great way to allow communication with peers, without the need for extra emails, ect, because everyone on the team can see what each other is doing and who they are talking to about which topics.

Incentivized

• It's a nice way for us to share deeper influencer insights with clients like location and audience information.
• I like being able to provide an average engagement rate for the influencer as more clients care about that.

Incentivized