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ARchitect

Score9 out of 10

16 Reviews and Ratings

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What is ARchitect?

ARInsights’ SaaS platform is used by B2B tech and services companies for managing their analyst relations (AR) and influencer relations programs. The flagship solution, ARchitect, along with multiple complementary products, help improve AR professionals’ efficiency and productivity.

Categories & Use Cases

Media

The database of 10,000+ contacts, where users can search for, discover, and gather information on industry analysts and other prominent B2B influencers.
Interactions (inquiries, briefings, meetings, etc.) with analysts and B2B influencers, tracked and managed in a calendar view.
A Content Summary that can be used to compare brand’s mentions with competitors’, with tools to identify, track, and analyze research reports, blogs, tweets, and media quotes by industry analysts and b2b influencers.
ARchitect’s Emailer solution, with an email designer used segment target lists, schedule and execute campaigns, and report on results.
Projects in ARchitect allow users to plan, organize and manage projects (such as vendor evaluations, product launches and analyst days), view progress and stay on track.
Briefing books that include analyst bios, analyst research and media coverage, and prior interactions recorded in ARchitect, to prepare executives for their next analyst meeting.

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Reviews

What users are saying about ARchitect.
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ARchitect works for AR professionals

Incentivized
Reno YbarraView profile
AR Manager in Marketing at TIBCO (1001-5000 employees employees)

Use Cases and Deployment Scope

To organize, measure and report on the analyst relations program. We use ARchitect to track interactions and measure sentiment. We use Event Manager to create agendas and we use projects to track Evals. Lastly we use ARchitect to create briefing docs and report on interactions with influential analysts that speak to our customers/prospects.

Pros

  • The Event Manager function is a great way plan, invite and send agendas to your analyst attendees.
  • Projects - although needing more work - is a great way to track progress during an evaluation.
  • Premium content is perfect for tracking mentions, sharing reports that are relevant to your constituents and reporting.

Cons

  • In projects, I'd like to see project status automatically triggered by a due date.

Return on Investment

  • We spend less time on menial tactics.
  • Allows us to focus on strategic initiatives rather than mundane tasks.

Alternatives Considered

Spotlight

ARchitect - custom built for AR but not IR

Incentivized
Marc DukeView profile
Marketing Consultant in Marketing at Marc Duke Consulting (1-10 employees employees)

Use Cases and Deployment Scope

I have used ARInsights ARchitect to support both analyst relations and influencer relations programs. The users are in the AR or Influencer Relations team. It is used to support and effectively run outreach campaigns. The software is effectively the foundation on which the programs are run on and the scope of the programs is global in nature.

Pros

  • Building lists - its excellent
  • Provide details/biogs on analysts
  • Solid platform for email outreach
  • Ability to track interactions

Cons

  • Use of the finder feature is a little cumbersome
  • The email editor is better but still a little fiddly compared to the likes of Mailchimp
  • Adding in new contacts is a little tedious process
  • Removing analysts no longer with an organisation - in transit is a little onerous

Return on Investment

  • Positive - very helpful in terms of open rates for email blasts
  • Positive - useful to track interactions
  • Negative - no great on analyst output/coverage

Alternatives Considered

Pipedrive and Mailchimp

Other Software Used

Mailchimp, Toggl, Bananatag

Usability

The gold standard for analyst relations CRM-like tool

Ludovic LeforestierView profile
Global Influencer Relations Director in Marketing at Criteo (1001-5000 employees employees)

Pros

  • The analyst database is constantly enriched and a lifesaver.
  • Email newsletter functionality is excellent for tracking comms with analysts.
  • Premium content alerts are useful to get all coverage in one place.

Cons

  • We would like to see some project management functions to track RFI, log follow-up actions and assign tasks inside the team.
  • I'd be good to see email open state in the analyst interactions tab.
  • An easier way to report insights from interactions would be hugely useful.

Return on Investment

  • Saves oodles of time for month/year-end activity report, a low value task that should always be automated.
  • It's a great place to capture all notes from interactions.
  • Briefing books also save time.

ARchitect is GREAT - the Event Module is AMAZING!!

Incentivized
Deborah Filer
Analyst Relations in Marketing at Dell (10,001+ employees employees)

Pros

  • ARchitect allows us to capture all interactions with the analyst community on a daily basis and for our big events. This information is shared across the team.
  • ARchitect allows us to capture data from each individual interaction on the key items discussed, follow-up items and we are able to attach ppts, reports, or any document used during the interactions.
  • ARchitect Event Manager allows us to build out our 1:1 agendas for big events, the system provided avoids conflicts for spokespeople as well as analysts. This module also allows us to print our complete agendas for the analysts. We are also able to send Outlook meeting planners to both internal and external 1:1 participants.

Cons

  • It would be great if ARcitect was able to add a field for staffers for event 1:1s, having this as a separate field would be helpful.

Return on Investment

  • The Event Module has taken days if not weeks out of the prep process for big events.
  • ARchitect is a great way to allow communication with peers, without the need for extra emails, ect, because everyone on the team can see what each other is doing and who they are talking to about which topics.

My AR Life wouldn't be the same without ARchitect....

Incentivized
Brenda CelesteView profile
Global Lead: Industry Analyst Relations in Marketing at Unisys (10,001+ employees employees)

Pros

  • Intuitive information fields capture the things that AR practitioners must archive
  • Easy to use reporting makes the dissemination of information to key stakeholders efficient
  • The customer support is second to none

Cons

  • I'd like to see more profiles included particularly for consultants and advisors

Return on Investment

  • We don't measure ROI and ARchitect. It is an essential tool for us and fortunately I've not had to justify our ongoing investment by demonstrating ROI.

Other Software Used

Microsoft Teams, Microsoft 365 Business

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