AskNicely vs. SurveyLab

AskNicely is well suited for surveying customers about how they are feeling about your product. This can be their overall feeling or after they have taken a certain action. E.g. used a particular feature. It's not designed for getting through customer feedback, rather gauging satisfaction. You will need to follow up with other survey methods for detailed feedback.

Incentivized

MySurveyLab is best to use to measure satisfaction, both employee satisfaction and customer satisfaction.

• The workflows and level of automation to make managing an ongoing NPS programme easy are fantastic.
• The AskNicely TV Dashboard is great for getting everyone in the office interested in customer feedback - it essentially brings the customer into the room for some people who don't have a lot of direct contact with customers.
• The system is very easy to use and intuitive.

Incentivized

• They have great support that always will help you.
• MySurveyLab is very flexible. Some things can be done in several ways.
• They have a very good analytics module with trends, dashboards and data segments. This can give you another view of your data.
• Collectors add flexibility to surveys. You can collect surveys from a few different source at once
• They have a mobile application that can collect responses offline(!)

• Integrations could always be another but they do a nice job getting Asknicely and CRM’s talking nicely to one another
• I’d like to see more resources on how to take small businesses to the next level of CX execution using NPS and AskNicely
• More, not fewer plan options

Incentivized

• Summary export in Excel could be nicer.
• Tags in the left menu could be more intuitive.

When we evaluated Delighted we found a product that *almost* met our needs. They provide great surveys with solid analytics at an unbeatable price point that includes all the integrations now matter what price you enter at. The thing that won us over to AskNicely was the "workflow" features. The ability to automatically reach out to customers based on the survey result is extremely powerful and saves a lot of time for multiple teams. Delighted does not offer that feature. Pendo lost out because of price, they are focused solely on enterprise customers and were literally thousands of dollars more a month than AskNicely. Now, to be fair, Pendo offers a much broader feature set than AskNicely, but as a straight NPS provider, AskNicely fit the bill perfectly.

Incentivized

• The first positive impact has been stressing the nearly urgent need for a NPS tracking system. Gathering the first few responses (both positive and negative) was eye-opening.
• The second positive impact was being able to see a commonality among our detractors, which in turn enabled our management team to shift strategies on prioritizing resources and projects.
• Lastly, this has filled a niche in customer satisfaction feedback that was not sustainable in the previous methods.

Incentivized

• With MySurveyLab we were able to react immediately when customers were not happy, and this reduced churn a lot