Aspire.io vs. Brand24

I used Aspire to find influencers for my fashion business and most of the influencers who signed up for my project were unreliable and did not fulfill their contract terms. For example, of 5 influencers I sent products to, only one completed the work that was agreed upon under the Terms. The others received a $195 product and disappeared, even though we signed a contract called Terms that is monitored by Aspire. The main downfall with Aspire is that it doesn't have a system in place to control this. For instance, they don't have a way for brands to leave a review for influencers and they don't block bad influencers (many just want free product) from applying for future projects. Aspire doesn't take responsibility for anything. What is the point of paying money to Aspire if they don't vet their influencers and control the quality of influencers who use their platform?

Brand24 is perfect for a company that wants to build up its social media presence. It's great to know when our organization is mentioned online so I can engage with other companies. I like the mobile app but if there was a way to be notified via phone with it that would make it even better.

Incentivized

• Conversation management through using automated messaging.
• Collaboration organization by putting influencers in the correct stage/status they currently are at.

Incentivized

• Tracked negative sentiments
• Had a broad scope of social media tracking thru various popular apps and websites
• Allowed you set up instant triggers to find post that submitted very recently

Incentivized

• Filtering Messages - things seem to get cluttered easily
• "Deleting" people in campaigns you don't want to work with instead of dismissing

Incentivized

• Pretty weak on its algorithm to determine if a comment was positive, neutral, or negative
• Statistics weren't overly useful for us

Incentivized

We've done countless trainings with them and have done every step as outlined. In my experience, the site does not perform at all and there are no results that ever come. I think Aspire.io seems to have no ideas on how to get a response from their influencers and to get them to do what they are suppose to do.

I have bi-weekly calls with my AspireIQ rep which has been very helpful. Anytime I have a question, notice a bug, etc, she is quick to respond.

Incentivized

Aspire.io was the first product we have used like this. I can't imagine any of the other platforms being worse than Aspire.io is for us. We are actively searching for a platform that will be able to help our company reach its goals. In my opinion, Aspire.io is only interested in their bottom line - we ended up losing thousands of wasted dollars and time.

I would start with Mention as opposed to beginning with Brand24. We originally used Mention but the price was increasing year-over-year so we wanted to try a cheaper alternative. We eventually did go back to Mention after Brand24, due to its ease of use and it was also easier to monitor our brand with Mention in the end.

Incentivized

• Making our brand more fun!
• While our account is "small" we believe investing in influencers has broadened our brand and gotten in front of people we didn't have the capability of

Incentivized

• Positive: We can respond to customers in a reasonably realistic timeframe.
• Positive: We get updates from old content that has new activity.

Incentivized