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Brand24

Score8.5 out of 10

25 Reviews and Ratings

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What is Brand24?

Brand24 is an AI-powered media monitoring tool that analyzes mentions and presents actionable insights.This tool is designed to keep track of online conversations about a brand, its products, and competitors.

It collects real-time data from millions of sources, including social media platforms (Facebook, Instagram, Twitter, Twitch, TikTok, Youtube, Telegram), podcasts, publicly available newsletters, online news sites, blogs, forums, reviews sites.

Some of the key features of Brand24 are:

  • Real-time online media monitoring,
  • AI sentiment analysis to understand the tone of the conversation,
  • Estimated social and non-social reach to determine the potential audience size,
  • Share of voice to see how much of the conversation is about your brand compared to competitors,
  • AI topic analysis to identify the most discussed topics,
  • Emotion and emoji analysis to understand the emotional response of the audience,
  • AI insights, trends, and recommendations for data-driven decisions,
  • Competitor monitoring and comparison to track competitor performance,
  • Geo analysis to see where the conversation is happening,
  • Reputation and presence scores to measure a brand's online reputation,
  • Trending hashtags and links to identify the most popular trends,
  • Influencer discovery to find key influencers in any industry,
  • Advanced filters to sort the data and get more specific insights,
  • Comprehensive reports to visualize and understand the data.

Brand24 helps users to increase brand awareness, improve customer support, measure a brand's marketing efforts, conduct a competitor analysis, do social selling, and prevent PR crises.

Categories & Use Cases

Media

the web-based dashboard that provides actionable customer insights, email alerts, influencer analysis, automated & customized PDF reports, and infographics. Brand24 can be used to measure key metrics around buzz and sentiment.
Brand24 collecting real-time social data. It is designed to keep track of online conversations about a brand and its products.
The analytics dashboard.
Influencer tab.

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Reviews

What users are saying about Brand24.
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Great tool for social media analytics!

Incentivized
Brittany Cosby
Marketing Coordinator in Marketing at Tidwell Group (51-200 employees employees)

Pros

  • Brand24 is very user friendly and you don't need a lot of technical knowledge to use it.
  • I've had very good experience with the customer support team to solve any technical issues.

Cons

  • There should be a lower price point so that it could be affordable for all. Also, the mobile application does not provide the same level of satisfaction as the desktop version.
  • There are a few things that can be made better. Insight generation and sentiment analysis can be much better. It would also be good for the team to consider providing support with developing negative incidence sentiment audit & analysis reports as well as social media strategic measurement & reporting framework for same client.

Return on Investment

  • Fast results that are easy to comprehend, and customized reports that anyone could easily understand.
  • I found the mobile version difficult to use as compared to the desktop version. The searchability and analytics features, if improved could make the application perfect.

Other Software Used

Social Studio, Hootsuite

Brand24: A Beginner Marketer's Brand Awareness Software, But There's Better Out There

Incentivized
Mark Anderson
Digital Marketing Specialist - Team Lead in Marketing at Select Blinds (51-200 employees employees)

Pros

  • Ease of Setting up Alerts for Brand Mentions
  • Fairly Affordable Compared to Competitors

Cons

  • Consistently Missed Essential Brand Mentions
  • Support is Spotty and Can Take Days to Respond

Return on Investment

  • Missing critical mentions can leave negative consumer mentions unattended, causing escalated customer service issues
  • Failure to locate unscheduled blogger content, resulted in us switching a competitor who was able to locate such content

Alternatives Considered

Mention

Other Software Used

Mention, Meltwater Media Intelligence Platform, Hootsuite

Affordable option that does the basics well

Incentivized
Tamar WeinbergView profile
Social Media Customer Experience and Success Lead in Social Media at Namecheap, Inc. (1001-5000 employees employees)

Pros

  • Thorough coverage of forums, blogs, and other social media platforms.
  • Relatively easy to use.

Cons

  • Sentiment is hard to predict and isn't always accurate.
  • Must pay to unlock more frequent updates.

Return on Investment

  • Positive: We can respond to customers in a reasonably realistic timeframe.
  • Positive: We get updates from old content that has new activity.

Alternatives Considered

Sprinklr Modern Research

Brand24 Social Listening Review

Incentivized
Kelcey ZacareseView profile
Analytics Manager, Social in Social Media at Havas Formula (51-200 employees employees)

Pros

  • The interface of Brand24 is extremely easy to use and easy to understand for beginnings or mid-level emoloyees
  • The results in Brand24 are organized clearly in buckets that you can either PDF or download the raw data
  • Brand24 looks at several social platforms rather than just 1 or 2, like some other tools are limited to

Cons

  • Other metrics like follower growth or changes in engagement rates would be more beneficial
  • Tracking web conversions / app downloads if possible
  • More in depth sentiment analysis

Return on Investment

  • Positive: helped with new business client requests that required social listening
  • Positive: helped with current client requests on tracking certain campaigns we ran on LTO (limited time offer) items
  • Negative: did not compute all the metrics we were looking for

Alternatives Considered

Sysomos MAP, Brandwatch and Spredfast

Other Software Used

Brandwatch, Spredfast, Sprinklr

Track sentiments for more revenue

Incentivized
James McTavishView profile
Senior Sales Development in Sales at Outreach.io (201-500 employees employees)

Pros

  • Tracked negative sentiments
  • Had a broad scope of social media tracking thru various popular apps and websites
  • Allowed you set up instant triggers to find post that submitted very recently

Cons

  • The user interface was confusing. I had to reach out to support for help, and I'm a pretty tech-savvy person to begin with. Support resolved my issue.

Return on Investment

  • No negative impacts
  • Helped me book more meetings that turned into revenue

Other Software Used

Outreach, ZoomInfo, DiscoverOrg, Salesforce.com, Slack

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