Aspire.io vs. BuzzSumo

I used Aspire to find influencers for my fashion business and most of the influencers who signed up for my project were unreliable and did not fulfill their contract terms. For example, of 5 influencers I sent products to, only one completed the work that was agreed upon under the Terms. The others received a $195 product and disappeared, even though we signed a contract called Terms that is monitored by Aspire. The main downfall with Aspire is that it doesn't have a system in place to control this. For instance, they don't have a way for brands to leave a review for influencers and they don't block bad influencers (many just want free product) from applying for future projects. Aspire doesn't take responsibility for anything. What is the point of paying money to Aspire if they don't vet their influencers and control the quality of influencers who use their platform?

It's well suited for marketing agencies of all sizes who need to quickly monitor the placements of their clients in the media. It's helpful to professional content creators to see how existing content and topics are performing online. It's perhaps less appropriate for a single freelance user with a limited budget who could do much of that work for free online, albeit with far greater consumption of their most valuable resource - time.

Incentivized

• Conversation management through using automated messaging.
• Collaboration organization by putting influencers in the correct stage/status they currently are at.

Incentivized

• From Facebook, Twitter, Pinterest and Reddit data, to large scale content analysis, influencers, trending news stories and media alerts, you get it all.
• Helps me find the best topics for content writing, allows my organization to track word patterns.
• Finding influencers and researching topics.

Incentivized

• Filtering Messages - things seem to get cluttered easily
• "Deleting" people in campaigns you don't want to work with instead of dismissing

Incentivized

• Although I think it's hard, I'd like to see it being used for other mediums as well such as Twitch, etc.
• It could have better backlink data to include more backlinks that each content piece has.
• One or two more pricing tiers might work.

Incentivized

We've done countless trainings with them and have done every step as outlined. In my experience, the site does not perform at all and there are no results that ever come. I think Aspire.io seems to have no ideas on how to get a response from their influencers and to get them to do what they are suppose to do.

The interface is a little clunky for me, especially on mobile. However, the directions are clear and it didn't take long for me to figure out how to use it. I just wish that things were a little more streamlined.

Incentivized

I have bi-weekly calls with my AspireIQ rep which has been very helpful. Anytime I have a question, notice a bug, etc, she is quick to respond.

Incentivized

The support we have received over the years has been wonderful. They have definitely demonstrated excellent customer service. We find the chat support to be the quickest and most useful for the day-to-day questions. A rep always responds very timely, answers our questions, and sends a follow-up to ensure we're maintaining success

Incentivized

Aspire.io was the first product we have used like this. I can't imagine any of the other platforms being worse than Aspire.io is for us. We are actively searching for a platform that will be able to help our company reach its goals. In my opinion, Aspire.io is only interested in their bottom line - we ended up losing thousands of wasted dollars and time.

• Sprout Social and Salesforce are extremely expensive and don't offer the same powerful content marketing features that Buzzsumo offers for a third of the price
• The crisis monitoring and social listening tools within Buzzsumo are much more user-friendly
• The permissions in Sprout Social get very confusion and setup has been a pain and the content analysis features aren't that intuitive

Incentivized

• Making our brand more fun!
• While our account is "small" we believe investing in influencers has broadened our brand and gotten in front of people we didn't have the capability of

Incentivized

• It has had a positive return as it has allowed us to create better content and gain popularity online.
• Though the cost is relatively high in my opinion, it has allowed us to make better organic content than we would have paid this cost on ads.
• Helps us find influencers for campaigns.

Incentivized