Sprout Social

I use Sprout Social to manage client and my company's social media accounts. It helps with time efficiencies with their easy scheduling system, gives robust analytics for better strategic growth and has an organized interactions management system for cross-team timely responses for our audiences (and our client's audiences).

• Time savings!
• Intuitive features, for ease of learning and training employees

Yes! Through it's reporting, I am able to pull detailed data that helps us make data-informed strategic changes to our client's accounts.

Agorapulse, Hootsuite, Calendly and Buffer

Riverside.fm, Harvest, Asana, Airtable, Squarespace, QuickBooks Online

For us, Sprout Social facilitates fairly easy coordination across a large team, collaboration on scheduling various strategic digital content pieces and monitoring the social media activity of our organization's members, as well as compiling performance analytics and reporting for review by external departments and partners. I and my colleagues use the tools on a daily basis.

• Positive: Saves time when scheduling social media posts
• Negative: AI suggestions for social drafts are off the mark
• Positive: Saves time in onboarding since most tools are intuitive

We haven't tested this explicitly so I don't have a confirmed answer to this question. However, we do use Sprout Social's various suggestions and tweaks (such as scheduling posts at suggested times, as rated on a five-star scale) so it's possible our social performance has been slightly boosted by these features.

Hootsuite and Buffer

Content scheduling and engagement analytics are the main things that we use Sprout Social for. Additionally, it's helpful to have all of our incoming messages put into one space so that they all are seen and responded to! It's easier than struggling to keep up with DMs and comments on multiple platforms at once.

• Helped with posting at peak times for engagement
• Easier process to schedule in advance

Yes it has! It's been easier to analyze engagement and examine what is working and what isn't. In addition, we as a communications team have done our own research about what TYPES of content perform well on each platform and what we should be aiming to post to reach our audiences, all while thinking of accessibility and getting our message across on social as well.

Buffer and HeyOrca

Canva

I work for a large company that runs about 43 different accounts using Sprout Social. It solves a to of problems for us by allowing us to publish post for each account without getting to overwhelming. We also enjoy seeing the trend reports that can help us determine if campaign is working or not. It's also nice because it can auto send those numbers to each client if you set up auto reports.

• Save time when either posting for all 43 accounts or just posting for 20
• Reporting individual and overall data is something we did not have before
• Responding to Google Reviews in one convenient place saves time

Yes, Sprout Social has helped measure where we stand with social. It shows us things we can hone in on better as well as if something worked well. It can also track your ads given you have an ad account. Seeing numbers has also helped us also develop more targeted audience per account!

Hootsuite, Later Social and Buffer

Trello, Google Workspace, Paycom

[...] uses Sprout Social to build, schedule, and report on social media posts across multiple platforms including Instagram, Facebook, LinkedIn, YouTube, and TikTok.

Our team is small, with only four of us inside the platform. Sprout Social offers an approval system that allows us to have multiple eyes on a post before it ever goes live.

Sprout Social's reporting allows for greater insight into our performance metrics.

• Time savings.

Asana

Asana