TrustRadius

Audience Acuity vs. Drawbridge (discontinued)

Overview
ProductRatingMost Used ByProduct SummaryStarting Price
Audience Acuity
Score 9.0 out of 10
N/A
Audience Acuity is a consumer identity management firm that enables clients to identify and contextually interact with audiences across all consumer engagement channels, in a privacy-compliant manner, at scale. Their proprietary data science structure is individually oriented, deterministically matched, and 3rd party validated to ensure accuracy in addressing identity-related data challenges. Audience Acuity supports brands, marketing, and advertising technology firms, and management consulting…N/A
Drawbridge (discontinued)
Score 7.6 out of 10
N/A
Drawbridge was a customer understanding and identity resolution tool, acquired by LinkedIn in 2019. Its features have been incorporated into LinkedIn Marketing Solutions, and the tool is no longer available standalone.N/A
Pricing
Audience AcuityDrawbridge (discontinued)
Editions & Modules
No answers on this topic
No answers on this topic
Offerings
Pricing Offerings
Audience AcuityDrawbridge (discontinued)
Free Trial
NoNo
Free/Freemium Version
NoNo
Premium Consulting/Integration Services
NoNo
Entry-level Setup FeeNo setup feeNo setup fee
Additional Details——
More Pricing Information
Community Pulse
Audience AcuityDrawbridge (discontinued)
Considered Both Products
Audience Acuity

No answer on this topic

Drawbridge (discontinued)
Verified User
Anonymous
Chose Drawbridge (discontinued)
In hindsight, I wish we had picked any of the other options. Drawbridge is a letdown in cost, user ability, quality of service, and support. Though I have limited experience with the other software mentioned, they surely would not have been such a letdown - in so many areas, as …
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Audience AcuityDrawbridge (discontinued)
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User Ratings
Audience AcuityDrawbridge (discontinued)
Likelihood to Recommend
-
(0 ratings)
2.0
(0 ratings)
User Testimonials
Audience AcuityDrawbridge (discontinued)
Likelihood to Recommend
No answers on this topic
It is well suited for small, targeted advertisements. I see this happening on a large scale and it is difficult to keep departments/groups/units separate from the individual, so incorrect, inappropriate, or just wrong recommendations are made all the time. The scale of your project I think determines whether this will be useful. A team under ~30/40 people, should work great. Larger than that and wires will be crossed, quality will plummet, and expectations will not be met.
Verified User
Anonymous
Read full review
Pros
No answers on this topic
  • tracks browsing habits
  • makes personalized recommendations
  • tracks online activity
Verified User
Anonymous
Read full review
Cons
No answers on this topic
  • well, it's tracking you, so that's a problem
  • IoT - connected to all smart devices
  • user interface is only for advanced users
  • can give incorrect and inappropriate links for setting
  • difficult to control broad settings
  • terrible customer support (what do you expect from LinkedIN)
Verified User
Anonymous
Read full review
Alternatives Considered
No answers on this topic
In hindsight, I wish we had picked any of the other options. Drawbridge is a letdown in cost, user ability, quality of service, and support. Though I have limited experience with the other software mentioned, they surely would not have been such a letdown - in so many areas, as Drawbridge is.
Verified User
Anonymous
Read full review
Return on Investment
No answers on this topic
  • Troubleshooting
  • no ROI as too much troubleshooting goes into each project
  • did not synchronize teams' needs
  • poor user interface
  • waste of time
Verified User
Anonymous
Read full review
ScreenShots