Aurea List Manager vs. Mautic (open source)

It's a good fit for companies that have several departments that need separate mailing lists under the same domain. LM is an excellent Discussion List Medium: plenty of features (all open to customization), has searchable archives and easy for members to use. No drop and drag features, does not look up-to-date considering what it can do. Template creation can be a pain. It does do marketing, Unit Price, Quantity, Product/SKU#, Interest Stage and Interest Points. You can use a purchasing script or shopping cart application can then dynamically update these variables with information about the customer's purchase, which then is sent to LM However it takes some effort to set this up.

Incentivized

Mautic is well suited for users who do not require a lot of maintenance on the technical areas and have only the general requirements of the email marketing sector. In case the users have more precise requirements and are more focussed on the quality and a proper quantitative analysis, Mautic would not be an ideal choice. In other words for small companies Mautic would be an idea choice where the budget is a constraint and the extent of use is low but in cases where budget is not really a constraint against the performance and quality, Mautic would not be an ideal choice.

• You can create customized reports based on your needs for each mailing.
• It handles Bounces great
• Affordable, based on other options out there we have found Lyris to be more affordable in the long run.

• Mautic is very good at the tagging system.
• Mautic is very good at tracking website visitors. Visitors are first marked as unknown, however, once you get a signup Mautic automatically updates their profile.

Incentivized

• Interface, needs a modern look.
• HTML Editor and built in templates. Would be nice if they added up to date templates for responsive design. It's easy to create a responsive design template but it has to be made in a different program, copied and pasted into the editor.
• Ideally with API you can integrate LM with any other programs. Too many competing programs have this all ready done so the end user can use it immediately.

Incentivized

• Reporting can be very misleading sometimes, but you just need to get the hang of it
• When emailing, you need to know the exact time zone the server is set on, because it may not send the task when you think it would.
• We think it may have more room to add more templates, the one the platform has turned boring over time— I think it would be an interesting update.

Incentivized

We will most likely not use Lyris LM for much longer. We have recently been offered to utilize a different software that better meets our needs, is current, user friendly, and has fantastic reporting capabilities.

I have not needed to utilize customer support during my use of Lyris LM.

I was not part of the implementation process.

We selected Lyris LM based on cost, the fact that we can create custom reports and the way that they handle bounced emails just to name a few, It is easy to use and we have control of who can and cannot use. With a virtual list I can create a list or take a list down at any given time without filling out a form or contact with my provider and my list looks as if it is coming from my own server @museum.com.

Salesforce and Dynamics may be fine if you can afford them, but don't offer much more than what you get from Mautic, for free and with total control and longer term active development. SugarCRM ended development and maintenance of their Community Edition around 2018. The long-term roadmaps for free versions of SugarCRM or its forks were very unclear

• Improved large communications
• Improved speed of communication
• Improved ease of communication

Incentivized

• Automating interactions with clients in an early funnel stage
• Focusing your sales team on the best qualified leads
• Influencing purchase decisions along the customer journey