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Aurea List Manager

Score5.9 out of 10

9 Reviews and Ratings

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What is Aurea List Manager?

Lyris LM is unusual in that it is only available as an on-premise version. It is an enterprise platform and is used by some large brands. Lyris was acquired by Aurea, and the product rebranded as Aurea List Manager.

Categories & Use Cases

Key Features

Learn about the best (and worst!) features Aurea List Manager has to offer, as determined by TrustRadius' reviewers.
Based on 9 ratings of Aurea List Manager's features
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Top Performing Features

  • A/B testing

    Users can experiment with different variations of a campaign and measure results. Testable aspects might include subject lines, header images, or landing page copy.

    Category average: 7.6

  • List management

    This involves creating, filtering, editing, merging and de-duping lists of contacts.

    Category average: 8.4

  • Triggered drip sequences

    The software allows users to set up automatic / drip email campaigns triggered by certain events.

    Category average: 7.9

Areas for Improvement

  • Dynamic content

    Users can tailor email, website or landing page content depending on the viewer or recipient (e.g., email salutations that include the recipient’s name).

    Category average: 7.7

  • Ability to test dynamic content

    Users can test dynamic content prior to launching a campaign.

    Category average: 7.7

  • Email deliverability reporting

    The software helps ensure inbox delivery of email campaigns, through features such as deliverability tests, opt-in management, bounce handling, suppression lists, dedicated IP addresses, and delivery monitoring.

    Category average: 8.7

Reviews

What users are saying about Aurea List Manager.
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LM Review

Incentivized
Kaustav ChakrabortyView profile
Sr. Associate - Projects in Information Technology at Cognizant (10,001+ employees employees)

Pros

  • Users and lists easy to set up
  • Segments are helpful to reuse lists
  • Administration through UI is easy

Cons

  • Tech support is limited for standard users, especially during non business hours even for critical errors
  • Installation/upgrade is often complicated
  • Version releases are too frequent

Return on Investment

  • Improved large communications
  • Improved speed of communication
  • Improved ease of communication

Aurea List Manager, email here.

Incentivized
Verified User
Executive in Marketing (1-10 employees employees)

Pros

  • Reports: extensive reporting on mailings and membership. Pre-built reports/charts include Mailings, Members, Server Performance, Web site, Purchases, Interest and Surveys. If Aurea ListManager doesn't have the built-in chart needed, you can easily create your own.
  • Easy to analyze mailings: Completed mailing can be analyzed quickly. Options include viewing any errors that may have resulted, and checking list performance, evaluating recipient actions, ( opens, click-troughs). Details can be seen on a per-recipient basis, allowing you to see exactly what happened with each message sent.
  • Discussion Lists. There are numerous list setting to customize each list.

Cons

  • Interface, needs a modern look.
  • HTML Editor and built in templates. Would be nice if they added up to date templates for responsive design. It's easy to create a responsive design template but it has to be made in a different program, copied and pasted into the editor.
  • Ideally with API you can integrate LM with any other programs. Too many competing programs have this all ready done so the end user can use it immediately.

Return on Investment

  • Aurea as a company is mediocre with support. The former LM staff was better informed about the product.
  • LM can do almost anything you need. it's complete.
  • ROI has suffered as Aurea has not updated the product, charges a considerable amount for renewals, promises with no results.

Other Software Used

InfoSphere Data Event Publisher, QuickBooks Enterprise Solutions

Lyris ListManager is not just any other list hosting service.

Verified User
Board Member in Social Media (1-10 employees employees)

Pros

  • You can create customized reports based on your needs for each mailing.
  • It handles Bounces great
  • Affordable, based on other options out there we have found Lyris to be more affordable in the long run.

Cons

  • It would be great to see drop and drag templates.
  • Lyris needs to be able to work better with other programs.

Return on Investment

  • We at the museum find that Lyris LM can get the information into our customers inbox with no issues.
  • We have found that sending our newsletter out has brought more people into our museum than before.

Very weak reporting.

Verified User
Manager in Marketing (11-50 employees employees)

Pros

  • Distributing an eblast is rather simple and quick through Lyris LM. My favorite feature is the ability to create eblast content outside of Lyris, have it uploaded into the system, then tested and distributed.

Cons

  • The reporting offered in our version of Lyris LM is very weak. The system does not seem to capture CTR (click through rates) anymore. The final report tells me little to nothing about the success of the distributed eblast. The dashboards available when logging in are blank for the most part.

Return on Investment

  • The ability to distribute eblasts to over 20,000 users quickly and easily.

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