Lyris LM is unusual in that it is only available as an on-premise version. It is an enterprise platform and is used by some large brands.
Lyris was acquired by Aurea, and the product rebranded as Aurea List Manager.
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Vbout
Score 9.9 out of 10
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Vbout is a marketing automation solution focused on agencies. Features include email marketing, lead scoring, social media management, and behavioral marketing.
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Pricing
Aurea List Manager
Vbout
Editions & Modules
No answers on this topic
No answers on this topic
Offerings
Pricing Offerings
Aurea LM
Vbout
Free Trial
Yes
No
Free/Freemium Version
No
No
Premium Consulting/Integration Services
No
No
Entry-level Setup Fee
No setup fee
No setup fee
Additional Details
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More Pricing Information
Community Pulse
Aurea List Manager
Vbout
Features
Aurea List Manager
Vbout
Email & Online Marketing
Comparison of Email & Online Marketing features of Product A and Product B
Aurea List Manager
7.4
2 Ratings
7% below category average
Vbout
8.7
5 Ratings
13% above category average
WYSIWYG email editor
7.02 Ratings
8.45 Ratings
Dynamic content
6.22 Ratings
8.45 Ratings
Ability to test dynamic content
6.22 Ratings
8.45 Ratings
Landing pages
7.92 Ratings
8.95 Ratings
A/B testing
10.01 Ratings
10.04 Ratings
Email deliverability reporting
6.22 Ratings
7.65 Ratings
List management
8.12 Ratings
8.45 Ratings
Triggered drip sequences
8.01 Ratings
10.04 Ratings
Mobile optimization
00 Ratings
8.45 Ratings
Reporting & Analytics
Comparison of Reporting & Analytics features of Product A and Product B
Aurea List Manager
7.1
2 Ratings
8% below category average
Vbout
8.5
5 Ratings
15% above category average
Dashboards
7.12 Ratings
7.85 Ratings
Standard reports
7.12 Ratings
7.65 Ratings
Custom reports
7.12 Ratings
10.04 Ratings
Lead Management
Comparison of Lead Management features of Product A and Product B
Aurea List Manager
-
Ratings
Vbout
9.7
4 Ratings
22% above category average
Lead nurturing automation
00 Ratings
10.04 Ratings
Lead scoring and grading
00 Ratings
10.04 Ratings
Data quality management
00 Ratings
9.33 Ratings
Automated sales alerts and tasks
00 Ratings
9.43 Ratings
Lead segmentation and distribution
00 Ratings
10.01 Ratings
Campaign Management
Comparison of Campaign Management features of Product A and Product B
Aurea List Manager
-
Ratings
Vbout
8.0
5 Ratings
8% above category average
Calendaring
00 Ratings
7.85 Ratings
Event/webinar marketing
00 Ratings
8.13 Ratings
Social Media Marketing
Comparison of Social Media Marketing features of Product A and Product B
Aurea List Manager
-
Ratings
Vbout
9.4
4 Ratings
22% above category average
Social sharing and campaigns
00 Ratings
9.44 Ratings
Social profile integration
00 Ratings
9.44 Ratings
Platform & Infrastructure
Comparison of Platform & Infrastructure features of Product A and Product B
Lyris LM is suited well with an organization or group that have several lists, as virtual list hosting is not represented by any other hosting company as far as I can tell.
To Automate your social media presence by bulk scheduling content. Create multiple drip email marketing campaigns to support different marketing promotion initiatives. Visualize your marketing funnel. Learn what is your best referral traffic source per each initiative (for example, I learned that Quora was bringing us highly qualified leads). Create lead scores and start qualifying your prospects. Create multiple landing pages to promote your product to different audiences.
Reports: extensive reporting on mailings and membership. Pre-built reports/charts include Mailings, Members, Server Performance, Web site, Purchases, Interest and Surveys. If Aurea ListManager doesn't have the built-in chart needed, you can easily create your own.
Easy to analyze mailings: Completed mailing can be analyzed quickly. Options include viewing any errors that may have resulted, and checking list performance, evaluating recipient actions, ( opens, click-troughs). Details can be seen on a per-recipient basis, allowing you to see exactly what happened with each message sent.
Discussion Lists. There are numerous list setting to customize each list.
We will most likely not use Lyris LM for much longer. We have recently been offered to utilize a different software that better meets our needs, is current, user friendly, and has fantastic reporting capabilities.
Great experience so far. Vbout has low learning curve. It's a user-friendly product with comprehensive knowledge base. Even if we meet a blocker, their team is ready to help us solve the issue. Their keep the dashboard straightforward that contains all tools, so we can access each one of them right away.
We selected Lyris LM based on cost, the fact that we can create custom reports and the way that they handle bounced emails just to name a few, It is easy to use and we have control of who can and cannot use. With a virtual list I can create a list or take a list down at any given time without filling out a form or contact with my provider and my list looks as if it is coming from my own server @museum.com.
Vbout offers a very robust overall solution, with a more basic solution, and a much lower price point than the Constant Contact Lead Gen & CRM solution.