Awario vs. BuzzSumo

Awario

Awario

7 Reviews and Ratings

BuzzSumo

BuzzSumo

73 Reviews and Ratings

Overview
Product	Rating	Most Used By	Product Summary	Starting Price
Awario	Score 10.0 out of 10	Mid-Size Companies (51-1,000 employees)	Awario is a social media and web monitoring tool that businesses use to track mentions of their brand, competitors, industry, or anything else online. Awario is primarily used for reputation management, social customer service, influencer marketing, competitor analysis, market research, and social selling. While presented as an affordable tool, Awario also offers Enterprise-level capabilities, and includes sentiment analysis, mention maps, an influencers report, a Boolean search mode, and…	$39 per month
BuzzSumo	Score 9.8 out of 10	N/A	BuzzSumo is an influencer marketing platform focused on influencer location, author reports, content analysis for locating trends, and domain comparisons, useful for competitor analysis. The analysis engine is intentioned to track and optimize content marketing efforts. BuzzSumo was acquired by Brandwatch, which is now a Cision company (acquired February 2021).	$199 per month

Pricing

Awario

BuzzSumo

Editions & Modules

Starter: $39.00
per month
Pro: $119.00
per month
Enterprise: $399.00
per month
Custom: Contact us

Content Creation: $199
per month
PR & Comms: $299
per month
Suite: $499
per month
Enterprise: $999
per month

Offerings

Pricing Offerings
Awario	BuzzSumo
Free Trial
Yes	Yes
Free/Freemium Version
No	No
Premium Consulting/Integration Services
No	No

Entry-level Setup Fee

No setup fee

No setup fee

Additional Details

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More Pricing Information

Community Pulse
	Awario	BuzzSumo
Considered Both Products	Awario Maddy Osman SEO Content Strategist Chose Awario There are a lot of excellent options, but Awario has it all. I also originally got it as a lifetime deal, so I don't have to worry about paying for it ongoing. Incentivized Helpful? Drew Harrison Lead Programmer Chose Awario BuzzBundle is offered by the same company as Awario, and I used it before switching to Awario. It's a very solid desktop tool and allows for more monitoring than Awario (at least when comparing by price). However, Awario is web-based, which means you can utilize it from your … Incentivized Helpful?	BuzzSumo Verified User Anonymous Chose BuzzSumo Current trending stories/ topics feature Incentivized Helpful? Jason Myers Senior Account Executive Chose BuzzSumo We still use SEMrush for our SEO and content department and don't use BuzzSumo much for social media these days so what BuzzSumo does for our agency it does better than the competitors and that's primarily advanced monitoring and the relevant data associated with placements … Incentivized Helpful? Verified User Anonymous Chose BuzzSumo We have used TapInfluence and it is definitely better for finding influencers, but it does lack a lot of the other capabilities that are available with BuzzSumo. Incentivized Helpful? Verified User Anonymous Chose BuzzSumo BuzzSumo is an excellent tool because it incorporates a lot of different software functions into one. Incentivized Helpful? Verified User Anonymous Chose BuzzSumo BuzzSumo is a great software because it does a little bit of everything, but it does not do some of the focuses super well, such as influencer marketing, etc. Incentivized Helpful? Verified User Anonymous Chose BuzzSumo We have used TapInfluence which is much more expensive. It is definitely better in the influencer category, but BuzzSumo provides more functionality beyond that. Incentivized Helpful? JH Jazmine Helena Web Administrator Chose BuzzSumo I am not really sure of another software out there that does all of these things within one. It really is diverse and saves on additional subscriptions. Incentivized Helpful? Verified User Anonymous Chose BuzzSumo BuzzSumo is really the only solution for a fully functional social media application to help you succeed. Incentivized Helpful? Aniket Kumar Chaudhary Content Writer Chose BuzzSumo Buffer is a tool that can be very useful for certain uses of Twitter, but in reality, it is very limited when you want to demand a little more. The pros actually weigh a lot, but the serious limitations in several regards do not allow us to give it a higher mark. Incentivized Helpful? Verified User Anonymous Chose BuzzSumo BuzzSumo is really the only platform we have used in the influencer niche, but it definitely works well for us. Incentivized Helpful? Verified User Anonymous Chose BuzzSumo Hootsuite is lacking in some of the features available to help plan your content strategy which Buzzsumo helps to fill in the gaps. Incentivized Helpful? Nathan Richardson SEO Analyst Chose BuzzSumo Buzzsumo seems pretty far ahead of many of its competitors. Specifically, I find that its data pool is much more extensive and in-depth compared to mainstream competitors. For example, Buzzsumo seems to be more aware overall of tangential topics that are relevant to–but not … Incentivized Helpful? Verified User Anonymous Chose BuzzSumo Mention was a lot more expensive and was very limited in the number of search terms. It also didn't count shared by content piece. Incentivized Helpful? Eligreg Lopez QA Analyst - SEO Chose BuzzSumo Buzzsumo is really easy to understand and does give a clear insight on trends and subjects to keep an eye on. It's a general tool that not only keeps up with keywords but with the subject in general, which is very convenient. Also, it doesn't need a big tutorial to get through, … Incentivized Helpful? Sarah Hoffman Media Director Chose BuzzSumo Sprout Social and Salesforce are extremely expensive and don't offer the same powerful content marketing features that Buzzsumo offers for a third of the price The crisis monitoring and social listening tools within Buzzsumo are much more user-friendly The permissions in Sprout … Incentivized Helpful? Alex Chaidaroglou Digital Marketing Consultant Chose BuzzSumo I have found Buzzsumo to be great regarding its social aspect (finding influencers, popular content and getting shares), but in order to reach out to influencers you need to use other tools. Also, Buzzsumo can be used to find socially popular content but other tools might be … Incentivized Helpful? Brittney Collier Marketing Assistant Chose BuzzSumo I selected BuzzSumo because it had a few insights that Google Trends didn't. However, because Google Trends is free, I would recommend it to anyone who wants similar features, but can't afford to pay the price for BuzzSumo. Incentivized Helpful? Verified User Anonymous Chose BuzzSumo Buzzsumo is probably the best tool when it comes to social shares. Other tools like Ahrefs and Mention can get you similar data, but those tools have other focuses (social mentions and baclinks). If you want accurate social share counts for your blog and other companies, … Incentivized Helpful? Kaitlin Berg Marketing Associate Chose BuzzSumo Analytics only provides info on what is performing on our own site, Buzzsumo searches all of the internet to do that. Incentivized Helpful? James Egan Data and Insight Consultant Chose BuzzSumo Google Trends is amazing, but Busssumo gives you influencers. Trends will influence what you write. Buzzsumo influence who you write to. It is a difficult one to answer. Both are great, but I would happily pay for Buzzsumo. Incentivized Helpful? Verified User Anonymous Chose BuzzSumo Buzzsumo solves for the media monitoring challenge better than any alternatives. Incentivized Helpful? Claire Vanner Senior Content Executive Chose BuzzSumo Buzzsumo is much better than Socialbro at identifying industry influencers on social media. Incentivized Helpful? Verified User Anonymous Chose BuzzSumo We use them in tandem. We’ve found little crossover between the two. Incentivized Helpful? Verified User Anonymous Chose BuzzSumo Buzzsumo has more features when compared to Followerwonk. I only ever used Followerwonk to find new followers on Twitter and build out targeted lists. Buzzsumo I use endlessly for competitive research (social media, back links, social media influencers as well as top performing … Incentivized Helpful? Verified User Anonymous Chose BuzzSumo While they show similar metrics to Buzzsumo, I like the visual aspect of Buzzsumo and the breakdown it has per channel. It's simple, but effective. Incentivized Helpful?

Best Alternatives
	Awario	BuzzSumo
Small Businesses	Mention Score 9.4 out of 10	Cision Communications Cloud Score 6.9 out of 10
Medium-sized Companies	Mention Score 9.4 out of 10	Cision Communications Cloud Score 6.9 out of 10
Enterprises	Meltwater Score 8.0 out of 10	Cision Communications Cloud Score 6.9 out of 10
All Alternatives	View all alternatives	View all alternatives

User Ratings
	Awario	BuzzSumo
Likelihood to Recommend	9.4 (0 ratings)	9.4 (0 ratings)
Usability	- (0 ratings)	9.0 (0 ratings)
Support Rating	8.9 (0 ratings)	8.4 (0 ratings)

User Testimonials
	Awario	BuzzSumo
Likelihood to Recommend	If you're looking to stay on top of your brand's online presence and reputation, Awario is an essential tool. You never know where or when someone may be discussing your company, products, or services, so it really helps to have a service scanning the internet at all times to let you know when you're being talked about. Or if you're looking to find weaknesses with competitors you can monitor for negative mentions, and reach out to offer a better solution for these potential leads. Incentivized Drew Harrison Lead Programmer Read full review	It's well suited for marketing agencies of all sizes who need to quickly monitor the placements of their clients in the media. It's helpful to professional content creators to see how existing content and topics are performing online. It's perhaps less appropriate for a single freelance user with a limited budget who could do much of that work for free online, albeit with far greater consumption of their most valuable resource - time. Incentivized Jason Myers Senior Account Executive Read full review
Pros	Monitor brand mentions & keywords across a number of platforms (Twitter, Facebook, Instagram, YouTube, Reddit, and blogs/websites). Advanced filtering by date range, country, negative keywords, domains, and more. Incentivized Drew Harrison Lead Programmer Read full review	From Facebook, Twitter, Pinterest and Reddit data, to large scale content analysis, influencers, trending news stories and media alerts, you get it all. Helps me find the best topics for content writing, allows my organization to track word patterns. Finding influencers and researching topics. Incentivized Verified User Anonymous Read full review
Cons	A better onboarding process would've gotten me hooked earlier Better ongoing training and support, perhaps a certification process, would make this easier to customize for niche use cases. Using advanced functionality would be easier with more hand-holding Incentivized Maddy Osman SEO Content Strategist Read full review	Although I think it's hard, I'd like to see it being used for other mediums as well such as Twitch, etc. It could have better backlink data to include more backlinks that each content piece has. One or two more pricing tiers might work. Incentivized Alex Chaidaroglou Digital Marketing Consultant Read full review
Usability	No answers on this topic	The interface is a little clunky for me, especially on mobile. However, the directions are clear and it didn't take long for me to figure out how to use it. I just wish that things were a little more streamlined. Incentivized Charles Chy Director Of Partnerships Read full review
Support Rating	I haven't had any actual issues with Awario, but the few times I have had questions the live chat agents were extremely helpful and quick to respond. They were polite, courteous, and patient when explaining different settings and/or pointing me to articles in the help center/knowledge base. I couldn't have asked for a better experience when it came to getting the help and answers I was looking for. Incentivized Drew Harrison Lead Programmer Read full review	The support we have received over the years has been wonderful. They have definitely demonstrated excellent customer service. We find the chat support to be the quickest and most useful for the day-to-day questions. A rep always responds very timely, answers our questions, and sends a follow-up to ensure we're maintaining success Incentivized Sarah Hoffman Media Director Read full review
Alternatives Considered	There are a lot of excellent options, but Awario has it all. I also originally got it as a lifetime deal, so I don't have to worry about paying for it ongoing. Incentivized Maddy Osman SEO Content Strategist Read full review	Sprout Social and Salesforce are extremely expensive and don't offer the same powerful content marketing features that Buzzsumo offers for a third of the price The crisis monitoring and social listening tools within Buzzsumo are much more user-friendly The permissions in Sprout Social get very confusion and setup has been a pain and the content analysis features aren't that intuitive Incentivized Sarah Hoffman Media Director Read full review
Return on Investment	Awario helps me stay on top of all positive and negative brand mentions Awario helps me find backlink opportunities with unlinked brand mentions Awario helps me find potential leads for various projects Incentivized Maddy Osman SEO Content Strategist Read full review	It has had a positive return as it has allowed us to create better content and gain popularity online. Though the cost is relatively high in my opinion, it has allowed us to make better organic content than we would have paid this cost on ads. Helps us find influencers for campaigns. Incentivized Verified User Anonymous Read full review
ScreenShots	Awario Screenshots