What is Awario?

Awario is a social media and web monitoring tool that businesses use to track mentions of their brand, competitors, industry, or anything else online. Awario is primarily used for reputation management, social customer service, influencer marketing, competitor analysis, market research, and social selling.

While presented as an affordable tool, Awario also offers Enterprise-level capabilities, and includes sentiment analysis, mention maps, an influencers report, a Boolean search mode, and white-label reporting.

Categories & Use Cases

Media

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Maddy Osman View profile

SEO Content Strategist in Professional Services at Madeline Osman (1-10 employees employees)

Pros

Track unlinked brand mentions across various websites
Track tagged and untagged brand mentions on social media
Find leads based on seed keywords and other information

Cons

A better onboarding process would've gotten me hooked earlier
Better ongoing training and support, perhaps a certification process, would make this easier to customize for niche use cases.
Using advanced functionality would be easier with more hand-holding

Return on Investment

Awario helps me stay on top of all positive and negative brand mentions
Awario helps me find backlink opportunities with unlinked brand mentions
Awario helps me find potential leads for various projects

Alternatives Considered

Mention

Other Software Used

Droplr, Zoom

Drew Harrison View profile

Lead Programmer at Kingmaker Software (1-10 employees employees)

Pros

Monitor brand mentions & keywords across a number of platforms (Twitter, Facebook, Instagram, YouTube, Reddit, and blogs/websites).
Advanced filtering by date range, country, negative keywords, domains, and more.

Cons

Can be a bit expensive if you need to monitor a lot of topics/keywords.
There's a bit of a learning curve when it comes to correctly setting up monitoring and filters to get the most relevant results.

Return on Investment

I've been able to find a handful of negative mentions about my brand that wound up being a misunderstanding - by responding to these complaints I was able to clear up misunderstandings, which helped retain customers and bring on new ones - it's hard to calculate exact ROI, but it's definitely been in the positive.